How to use a brand's social topic for marketing?

A brand's social topic, in addition to attracting fans to participate in interesting content, can also trigger the linkage of major brands and participate in hot topics, which is a magic weapon to quickly enlarge and gather different fans. Let's see which brands are involved in borrowing:

Rapid elimination group

1. condoms

Du Du, as a model of following the trend, participated in it vigorously this time. The copy of "A little information theory knowledge, XXX theory posture" still retains Du Du's style, and the fill-in-the-blank questions covered by fans can be thought of as "Durex" with their toes!

2. Wang Laoji

The copywriter used the recent hot word "blue thin, mushrooms", but what words are hidden? Is it "angry" or "angry" to read the fan reply? Have you guessed?

3. Ipoh

This sentence is well combined with the product!

White standing

This is a bit of a slogan, can it be more social!

touring party

1. Shenzhou special car

The combination of "quality, tone" and hidden keywords is also good, which is quite in line with brand positioning.

2. Uber

I think some netizens replied that it was "marriage", which didn't feel like it. what do you think?

3. Tick-tock carpooling

This is a well-behaved product implantation, "Gao Fushuai" and "XX luxury car" ...

The first car is about cars.

This is a naked promotional advertisement ... 500 words are omitted here!

Internet group

1. meituan

I took the opportunity to express my brand slogan "Eat, drink and be merry". what do you think?

2. Public opinion

There is no suspense in this group. ...

3. Azuma Tani. com

Don't you know it is "useful" to you, from impact to splash?

4. Ink weather

There is no suspense in the copy, but it is a little long.

5. litchi FM

This preview activity is better, attracting stars and launching popular programs.

6.mango TV

"Where is Dad going?" Back to Mango TV, take advantage of the topic to launch program news.

7.WeMedia

I guess you're hiding something. ...

Automobile group

1. FAW Pentium

Probably built a new Pentium car?

2. Haval SUV

National SUV, quality!

3. FAW Toyota

It is a good choice to popularize knowledge with fill-in-the-blank questions!

4. Beijing Hyundai

The combination of "material" and the following preview copy is not bad This opportunity is to push a 18 conference.

5. Baowo Automobile

There is no suspense in brand gaining momentum. ...

This group of topic marketing is still spreading, more brands are involved, making use of hot topics, contributing fans' attention, and making topic reading soar in win-win interaction.

In fact, this interactive marketing, with a little information as the initiator, not only broke out in newspaper advertisements and social platform interactive topics, but also launched a large number of offline advertisements, mainly focusing on subway, outdoor big screen, bus body and other advertisements, which played a three-dimensional encirclement for the creation of potential energy.

Outdoor advertising combined with hot spots

Subway advertisement

Subway advertisement

Bus body advertisement

When major brands are having fun, it is not exclusive for brands to launch an H5 for netizens. Ordinary netizens can also define and create a topic of obsessive-compulsive disorder through H5 application. You can write your own copy or choose a template.

I made a picture of the marketing link and analyzed it:

With strong offline advertisements as the important atmosphere of interactive marketing, newspaper advertisements as the "fuse", constant suspense and the revelation of opinion leaders such as Big V, and then on 10 and 14, the official launched a little # interactive activity, which triggered cross-industry cooperation and interaction among major brands. However, the sponsor did not stop, and the whole activity was completed for C-end users through H5.

From the above, I enjoyed some brand copywriting posters and combing links. These have established brand routines and surprises. This is a set of gameplay that is worth learning for companies that are creating momentum.

Many people will wonder why marketing is a routine. It's not routine. It's an emergency or crisis. In the scheduled planning, there are expectations, surprises and shortcomings, and all links are for smooth implementation.

Highlights worth learning from

What are the highlights of this brand carnival initiated by a little information?

1. Deep transmission of brand logo and name

This time, a little information LOGO, as well as "a little" and the slogan "what you want, a little is enough" are all very good transmissions.

2. Many brands participate in complementary fans and product combinations.

This multi-brand linkage includes many well-known brands from FMCG, automobile, Internet and many other industries, and their fans are young, socialized and cross-complementary. At the same time, each poster has a reminder of XX channel, which leads to a little information platform.

3. Clever use of newspaper media to detonate the topic

There are many cases of using newspaper advertisements to detonate. Simply talking about suspense, the time interval should not be too long, otherwise it will be easily forgotten or used by competing products. Advertisements in newspapers are still the focus and need to be detonated through new media.

4. Use social platforms to increase fan participation.

In enterprise planning event marketing, the most feared thing is to follow the established routine. How to get more brands involved, at the same time transform fans, and let more ordinary users participate is the marketing value. For example, multi-brand linkage promotes users to participate in fill-in-the-blank questions, and the interaction between brands in Weibo is good. At the same time, H5 also introduced the function of letting ordinary netizens make their own topics.

This time, the scale of information should not be small, but from the perspective of online activities, multi-brand linkage seems to be more voluntary participation of brands caused by brand fit. There are some good cases of such planning every year. If you can plan a person and detonate an industry or even the whole industry, creativity is naturally successful.