5 implementation plans for community activity programs.

The scheme is a specific, thorough and highly operable plan from the aspects of purpose, requirements, methods, methods and progress. The following is my carefully collected community activity plan. Let me share it with you and enjoy it.

community activity plan 1

1. Purpose

1. With the influence of the seventh reading month in Shenzhen, increase the promotion of Beida Jade Bird in the community and increase the amount of consultation;

2. Enhance word-of-mouth and promote enrollment through community activities.

II. Principles

1. Carry out publicity around the theme of Shenzhen Reading Month;

2. The theme of outdoor fixed-point consultation activities is closely related to the hot spots of the seventh reading month in Shenzhen;

3. Strategies

1. Relying on the activities of Reading Month, lower the threshold for entering the community and improve the credibility of Beida Jade Bird;

2. The outdoor consultation in each central area is combined with community activities, mainly focusing on community activities.

3. Every time you enter a community, stick to the principle of doing it deeply and thoroughly.

IV. Time

November 4th to December 15th, _ _ _.

V. Theme of the event

There are bluebirds leading the way in Shushan-the special event of Shenzhen Reading Month.

VI. Implementation Plan

(1) Time range of community activities:

Monday to Friday: 15: 3-2:

Saturday to Sunday: 1: -2:

(2) On-site consultation contents:

1. Distribution of leaflets < Collect information of consultants

5. Distribute activity materials, etc.

(3) Time schedule of community activities:

Participants will gather at the center from Monday to Friday at 14: to prepare activities

Depart on time at 14: 3 to arrive at various communities.

15: community exhibition

15: 3-2: activities to publicize and collect personnel information

Saturday and Sunday: 9:, participants will gather in the center to prepare for activities

9:3 to arrive at various communities on time.

1: community exhibition

1: 3-2: activities to publicize and collect personnel information

(4) the principle of choosing the number of days for community activities

1,-_ _ households, with a duration of one day;

_ _—3, households, with an activity period of 1

days;

more than 3, households, and the activity period is 2 days.

(5) Material preparation

1. Publicity materials preparation

a. Yi Labao (the center can make relevant contents by itself)

b. Leaflet pages: (refer to the template of outdoor unified production of leaflets)

c. Publicity newspapers: the brand department of the headquarters will make a unified touch panel, which will be produced by each center.

d, banners: the fixed-point publicity should have banners related to the content of reading month, which should reflect the content of "Beida Jade Bird Shenzhen Reading Month". At least one.

e. Preparation of the contents of articles (each center shall decide for itself, but attention should be paid to reducing the tendency of commercialization and focusing on promoting public welfare activities. )

2. Preparation of activities (activities are completed one day before the designated consultation activities)

a, camera

b, laptop

c, promotional film

d, sun umbrella or tent

e, information desk

f, office supplies (desks, chairs, pens, folders, paper cups. (See the outdoor consultation process specification)

2. Staffing (3 persons in a group)

? The marketing specialist is responsible for the transfer and command of part-time staff;

? Part-time staff are responsible for distributing promotional materials, reading month promotional materials and guiding consultants;

? The day before the activity, the consultant determines the attendance of the personnel;

? Prepare 1,5 copies of leaflets and other materials for every 1, households, which shall be collected by the marketing specialist, and assign part-time personnel to count, transport and keep them;

? Yi Labao, information desk, chairs and other equipment shall be counted and kept by part-time staff designated by the consultant.

3. Enter the venue

? Part-time staff should arrive at the center at 15: ;

? Part-time staff check whether the required items are complete;

? At 15: 3, enter the venue, set up an information desk, and put two seats in front of the information desk.

? The information desk is placed in the residents' activity square, main passage or other places with large traffic;

? Exhibition boards are placed side by side on the road near the information desk, and Yi Labao is placed on both sides of the information desk to set off the consulting atmosphere;

? The staff should be 3-1 meters away from the information desk when resting, and should not sit at the information desk;

? Part-time staff shall check whether the hanging

and posted banners and printed materials are damaged, and replace them in time if they are damaged.

4. Distribute publicity materials

? Part-time staff mainly undertake the distribution of publicity materials;

? Part-time staff are not allowed to consult and explain, and they need to guide the consultants to the center for consultation;

? If you find that there are promotional materials discarded by the target audience around you during the activity, you should pick them up and deal with them in time;

? Part-time personnel activity behavior standard training (see job training standard).

5. Withdraw from the site

? Part-time staff will classify and package the counted items and transport them back to the center;

? According to the list, the consultant counts the items with the person in charge of the company's warehouse and returns them to the warehouse.

? If it is not returned to the warehouse, it will be kept by the marketing specialist;

VII. Principles of application and distribution of community resources

(1) Rules of application and distribution of community resources:

1. Application procedures: each center first investigates and selects, and then reports to the brand promotion department team at headquarters for consultation and determination;

2. At this meeting, each center must sign the community determined by its own center, and it will be finally signed by the brand promotion team at headquarters. Other centers are not allowed to enter the community that each center is responsible for after being determined by the brand promotion team of the headquarters;

3. after the reported communities are confirmed by the brand promotion team, each center must submit a clear operation schedule and mode within 1 working days, otherwise the communities that have been allocated to the centers will be deemed invalid and will be redistributed by the brand promotion team.

4. The deadline for each center to submit the community list is before 12: noon on October 26th;

5. The community requirements declared by the centers at this meeting should adhere to the following principles:

l The declared community must be clear, and it is not allowed to declare a community that contains the names of multiple specific communities at the same time, otherwise it will be deemed as invalid.

l The declared community must be accurate in concept and not allowed to declare illegal community names such as "along the subway", otherwise it will be deemed as invalid.

l The declared community must exist, otherwise it will be deemed as invalid.

l the application contents include but are not limited to: community name, community size, house price level, geographical location and target consultation volume (see Annex I for the application form).

6. When more than two centers declare the same community at the same time, they will be allocated according to the principle of nearest space;

7. if the community declared by the center fails to enter the community to carry out activities as planned after being confirmed by the promotion team of the brand department, the center will be fined in 5 yuan every time;

8. The monitoring of community activities carried out by each center is monitored by the personnel of the promotion team of the brand department at the headquarters

;

(II) Operating rules of community activities:

1. When carrying out community activities, each center must strictly abide by the brand management of the headquarters and the relevant requirements of vi, and shall not post or scribble in public places without the authorization of the community or the consent of the organizing committee of Reading Month.

2. When conducting community publicity, each center must comply with the following provisions:

l Use the leaflet page with unified publicity theme

l Use the uniform tooling

l Use the leaflet page with unified publicity theme for publicity materials.

l part-time employees must receive unified training. Training uses the standard training template of headquarters

l The content of community publicity must meet the requirements of the overall marketing plan of Shenzhen centers in November and the theme of Shenzhen Reading Month activities

VIII. Implementation schedule

Activity implementation process

Time specification

Person in charge

Start time

End time

Prepare

Steps

Paragraph

Declare the community list

October 24th

October 26th

Centers. On

the promotion team of the brand department

worked out a detailed plan for the event

within one working day after the approval of the principal of the center

on October 29th

the marketing managers of the centers

held a division of labor planning meeting

on October 25th

on October 31st

the marketing managers of the centers

confirmed the venue and confirmed the time <

Marketing managers of all centers

Recruitment and training of part-time staff

October 24th

November 3rd

Marketing managers of all centers

Printing promotional materials and questionnaires

October 24th

November 3rd

Gift making

October 24th

. Product preparation

7 days before the event

2 hours

Marketing Manager of each center

X. Description of marketing events

The following are three marketing event design ideas for each center to choose from when carrying out outdoor activities. When the center is implemented, it forms a detailed case according to the activity ideas.

(1) activity 1: "buying books with courtesy"

1. Design ideas

In the community activities of Shenzhen Reading Month, each center held the activity of "buying books with courtesy" when carrying out community consultation activities. After entering the community, the community activities were carried out in parallel with the boutique book exhibition, so as to take this opportunity to implement the activity of "buying books with courtesy".

2. Activity content:

(1) Get the lecture tickets before the book buyers at the boutique book exhibition go to the consultation point, and the consultants will invite them to the center to get gifts, so as to attract more people to the center.

(2) The book buyer will get the gift at the consultation point with the sales receipt, and the consultant will leave the other party's name and contact information, and give the lecture ticket, and then the consultant will invite someone to come to consult or attend the central lecture.

(3) If there are many winners, we will make appropriate restrictions. For example, gifts can be divided into several grades according to the cost and given according to the actual situation on site. Only the top 3 winners or buyers of computer-related books will give gifts.

(4) about gifts: there are different grades, but the maximum price of a single gift is not higher than that of 2 yuan.

(2) Activity 2: "Shenzhen Reading Month, Jade Bird Enters Thousands of Families"

1. Idea of the activity:

This activity is aimed at young people over the age of 18 in the community, attracting these people to attend basic it knowledge learning in Beida Jade Bird, and letting these young people learn for free in the form of starting classes, so as to increase these potential people's understanding of Beida Jade Bird, and the consultants will try their best to become students during the study period.

2. Activity content:

(1) When carrying out activities in the community, publicize the "Free it Basic Knowledge Learning Class" through posters, banners, quick print sheets, etc.

(2) Interested residents can get the qualification to apply for the "Free it Basic Knowledge Learning Class" by filling in the reservation form.

(3) The center screens the reservation list, and makes a return visit by telephone, and finally determines the personnel who will participate in the "it Basic Knowledge Free Learning Class";

(4) The center decides the course plan according to the final number of personnel, and the center consultant will follow up;

(5) The specific starting time is arranged by each center.

(3) Activity 3: "Jade Bird Dynamic CD"

1. Activity ideas:

Make a promotional CD of Beida Jade Bird and distribute it to relevant people in the community, so as to further penetrate the influence of community activities and extend the influence of Beida Jade Bird brand.

2. Activity content:

(1) During the community activities, the market personnel will contact the elderly community to present dynamic CDs to the middle-aged and elderly people, so as to improve the publicity and affinity of Beida Jade Bird;

(2) The contents of the dynamic CD include

a. For the elderly: propaganda film of Beida Jade Bird, product introduction, prevention of common chronic diseases, health exercises, etc.

b, targeted at young people: propaganda film of Beida Jade Bird, product introduction, small game software, music, etc.

(3) Dynamic CDs are distributed in the name of reading month;

Remarks:

In order to better carry out the community activities of this reading month, monitor the effect of the activities in time, make timely and effective adjustments according to the actual situation in the implementation process, and ensure the quality of the activities, since November 4th, each center must report the Summary of Publicity Effect of Central Market (including daily consultation volume).

the reporting requirements are as follows:

1. reporting period: November 4th to December 1th.

2. reporting time: report the data of the previous two days before 14: every afternoon;

3. Reporting form: mail

4. Reporting object:

5. Punishment rules: If each center fails to report as required without reason, it will be fined every time in 2 yuan

Community activity plan 2

1. Activity purpose

In order to strengthen the construction of socialist spiritual civilization, we should persist in taking Scientific Outlook on Development as the guide, emancipating our minds, seeking truth from facts and keeping pace with the times.

II. Purpose of the activity

The "Hand in Hand Community" cultural networking activity initiated and organized by _ _ Artists Association is intended to enter the community, be close to the grassroots, face to face with the audience in the form of a benefit performance, and conduct cultural communication and exchange, so as to enliven the residents' community cultural life, improve the people's personal cultural self-cultivation and quality, improve the amateur living standard of the residents in the community, and enrich and enrich the people's spiritual and cultural life; Enrich the content of community construction, create a harmonious and beautiful community cultural living environment, blend the relationship between community residents and build a modern civilized society in the new century.