Who will write the exhibition planning scheme! ! Ask for advice! !

According to your requirements, we provide the planning process and precautions:

Exhibition planning and design process

1. Conduct targeted market research on enterprises.

Collect all kinds of information about this project, including words, pictures, videos and other activities. The collected data should be sorted and filed.

Second, formulate a detailed and complete exhibition planning scheme.

Determine the target market of the exhibition, the scale of the exhibition, the selection of exhibits, and evaluate the number of visitors, the size of the exhibition area and the budget of the exhibition.

Three: pre-implementation training.

Let all implementers understand the spirit of the planning scheme, be familiar with the requirements of the planning scheme, and master the work, methods, steps and skills of the implementation scheme.

Fourth, the design and production of printed matter.

Use exhibition journals, pre-exhibition newsletters, media reports and other means to carry out pre-publicity to expand the influence of enterprises and attract more target customers.

Verb (abbreviation for verb) Layout and display of the booth.

Equipment debugging and installation, booth staffing.

Intransitive verbs related exhibition services.

Arrange corresponding vehicles according to the specific situation and number of participants; According to the preferences of the participants, book various forms of dinner and recommend different dining places; According to the preferences of the participants, we will design different leisure ways for you, design special tourist routes and introduce the entertainment facilities near the hotel.

Seven: do a good job in activity evaluation.

Have a good summary meeting and do a good job in public relations after the accident.

Exhibition services:

Audio-visual equipment rental display props production exhibition hall monopoly decoration stage design lighting performance flowers and plants rental photo, foam figures, herringbone figures and other art production disassembly transportation large-scale storage large-scale activities provide etiquette, MC tour around the runway production, leasing.

Details of exhibition planning

invite

No matter what kind of conference or exhibition, the organizer certainly wants the right object (customer) to attend. As the organizer, the way of invitation is very important. Usually, an invitation includes three procedures: information release, receipt processing and confirmation notification.

Information release-from the media, there are several forms, including printed matter (including invitations, organizational documents, meeting notices), e-mail, print media announcements, electronic media announcements, etc. Usually, information release includes the subject, time, place (tentative or candidate), main agenda and arrangement, cost and standard, etc. Some also attach a conference (exhibition) plan, which can let the participants know the significance of attending the conference and their expectations for the exhibition.

Receipt-For the organizer, the receipt is one of the judging signs of the success of the exhibition planning activities. After receiving the receipt, statistics are usually needed (before that, it should be reminded that the design of the receipt is very important, reasonable and complete, including the following information-clear number of people, position, gender, contact information, estimated arrival time, welcome requirements, etc. ), confirm the validity of the receipt (usually marked by whether the conference fee has been paid), and the next thing to do is the allocation of resources-mainly the arrangement of booths and hotel accommodation.

Receipts can take many forms-fax, letter, e-mail, online receipt or telephone. Attention should be paid to the special requirements of exhibitors, such as family members, entourage, health care requirements, transportation agents, eating habits, accommodation requirements, etc., if the exhibition theme allows. , should be considered. If the receipt is clear, it will greatly help the orderly arrangement of the exhibition. Confirmation Notice-If the meeting fee has been confirmed or can be confirmed by other means, a confirmation notice can be sent. At the same time, the exact location, time, agenda, sign-in procedures and precautions of the exhibition should be released.

Check-in and check-in arrangements

If it is a small business meeting, it is relatively simple to sign in, just register the list. But if it is a large conference or exhibition, then signing in is a complicated matter. Usually, meeting sign-in is associated with accommodation arrangements.

If the check-in process of large-scale conference is not chaotic, the necessary processes and preparations are necessary-receipt statistics, check-in list, guidance and assistance personnel, accurate room number and room number in the hotel, room allocation table, key, small envelope indicating the name and room number of the check-in person (generally provided by the hotel), relatively obvious route description of staying in the hotel, description of the conference (exhibition) and detailed schedule of the conference (exhibition). If possible, try to sign in by computer. Generally speaking, there should be no less than 6 check-in service personnel-the working hours should be allocated reasonably according to the arrival time of exhibitors. If the receiving items are designed in advance, it will be of great help to sign in and check in.

Catering arrangement

Generally speaking, catering is not uniformly arranged at exhibitions (except for special guests or important customers), and catering is generally uniformly arranged at meetings.

There are usually two types of catering arrangements-buffet or dining table. Categories include China, Western and Muslim series.

Unified arrangement of catering meetings is very important for cost control. Buffet can generally be controlled by issuing meal coupons (many hotels have minimum requirements for the number of people eating at buffet), and meal labels and menus can be formulated in advance, strictly distinguishing official representatives from entourage and family members. You can negotiate with the restaurant if you have special requirements. Table-style dining arrangements are more complicated-especially in large meetings. The issues that need to be considered in the arrangement of dining around the table are: the meal opening time, the number of people at each table, meal coupons, the arrangement of people at the same table, people with special eating habits, the types of drinks and the payment. It should be reminded that the hygiene of restaurants and utensils should be paid attention to before the meeting, so as not to cause hygiene problems to diners. If diners can't gather for dinner on time, they can take the practice of opening a table full of people to ensure the rights and interests of diners.

Secretarial service

The so-called secretarial service refers to providing all kinds of secretarial, handyman, temporary procurement, temporary drivers, tour guides and other services for the exhibition organizers. These services are usually provided temporarily or on time, and when budgeting, they are generally calculated by category, without breakdown-they can be calculated by unforeseen expenses or other categories.

If it is operated by an agency, it is necessary to tell the agency to be ready for service at any time. The final service fee accounting between the agency and the organizer will be signed by the contact person designated by both parties and approved by the financial or related personnel of both parties.

A tea break

Tea break may not be necessary for general large-scale meetings, but it is very important for small and medium-sized meetings, especially high-level meetings of companies or organizations. The definition of tea break is a small simple tea party to rest and adjust the atmosphere between meetings. Of course, the drinks provided are not necessarily limited to China tea, and the snacks are not necessarily limited to China snacks. Usually, the preparation of tea break includes snacks, drinks, decorations, services and the requirements of tea break opening hours. Generally, you can change different combinations of drinks and snacks at different times. Generally speaking, tea breaks are divided into Chinese and western styles. China drinks include mineral water, boiled water, green tea, scented tea, black tea, milk tea, fruit tea, canned drinks and mild alcoholic drinks. Snacks are generally all kinds of cakes, biscuits, bagged food, seasonal fruits, fancy fruit bowls and so on. Western-style tea break drinks generally include all kinds of coffee, mineral water, low-alcohol drinks, canned drinks, black tea, fruit tea, milk, fruit juice and so on. Snacks include cakes, various desserts, cakes, fruits, fancy fruit bowls and some Chinese cakes.

translate

Some people may think that translation is just a mouthpiece and a tool, so the arrangement of conference translation is as simple as other props, just "purchasing". In fact, translation is a tool, but translation is a special tool. A person with a way of thinking is responsible for the transmission of ideas (sometimes it is a lubricant or buffer for negotiation deadlock). Therefore, translation, especially temporary translation, deserves serious consideration. Many so-called translations are not generalists (in other words, there may be no concepts in other fields except what the translator has mastered), and many technical terms are often involved in the meeting, which are usually very uncommon words or combinations, so it is necessary to communicate in advance.

Furthermore, it is necessary to tell the translator the usual speech speed. If possible, you can give the translator the previous video materials to familiarize yourself with and tell the translator the general discussion or content involved in this meeting. Of course, in order to keep business secrets, it is necessary to restrict translation-usually a written agreement on how long translators who have access to secrets should not disclose them to the outside world. During this period, the employer has the right to ask the translator to keep confidential and claim compensation for the losses caused by the leak.

Vehicle dispatching

Important international conferences, industry conferences and global or regional conferences of well-known companies usually have a large number of participants and high status. If the host is found, vehicle scheduling may not be a problem. If it is held in a different place, then vehicle scheduling is worth studying. Usually, meetings held in different places are basically entrusted to local professional organizations, and vehicle scheduling involves the communication between organizers and agents, as well as the source of vehicles at the venue. For the organizer, usually only the car use requirements and arrangement requirements are put forward, while the agent should consider the time schedule, reasonably arrange the number of vehicles, walking time and route, and so on. Therefore, the organizer should tell the agent in advance the relatively accurate arrival time, the number of participants, the identity of the guests arriving at this time, and the standard of vehicle use. If there is any discrepancy with the forecast, the organizer should tell the agent the remedial measures he hopes to take and the price he is willing to bear.

health insurance

In general, health protection does not need to be included in the planning of meetings or exhibitions. However, for special meetings, if there are some famous scholars, experts with physical disabilities or government officials, then health protection should be included in the meeting planning. The main contents include the collection of medical information in the venue, the distribution of special specialties, the method of calling and paying for emergency vehicles, the purchase of small quantities of commonly used drugs, the improvement of barrier-free access and bathing sanitary equipment, and so on.

Insurance knowledge

Organizing exhibitions requires insurance. Exhibition organizers are generally not responsible for the loss, damage and casualties of exhibitors' exhibits and the casualties of third parties in the booth. Therefore, exhibitors need to arrange their own insurance.

Insurance involves types of insurance, insurance amount and insurance period. Insurance involves not only exhibits and transportation, but also booth personnel and visitors. There are more types of insurance involved in the exhibition than most people think, including exhibition cancellation insurance, exhibition postponement insurance, political insurance, employee liability insurance, transportation insurance, war insurance, fire insurance, theft insurance, breakage insurance, personal injury insurance, public liability insurance, personal accident insurance, personal property loss insurance and medical insurance. There are many kinds of insurance, among which the speaker of the exhibition seminar is not present. However, exhibitors do not have to take out all kinds of insurance, and choose insurance according to regulations and needs. Basic insurance includes exhibits, transportation, personal and third-party related insurance. Exhibition organizers, transportation companies, construction management departments, etc. Some compulsory insurance requirements are stipulated and should be implemented.

In addition, exhibitors can handle other types of insurance according to actual needs. For exhibitors, the main insurance and precautions for handling insurance are as follows: exhibits and props insurance, and the guarantee period should include transportation and exhibition process. Insurance coverage includes theft of exhibits, fire insurance of props, etc.

Etiquette and farewell

For meeting, the necessary etiquette is enthusiasm. Etiquette work generally includes model assembly, program decomposition, simple training, costume props preparation, etiquette execution and so on. It is worth noting that it is the cultural quality of etiquette and the basic skills of foreign languages that are examined, rather than simply looking at the body to decide whether to hire or not. Another point is whether the etiquette personality meets the job requirements. Meetings with various themes have different requirements for etiquette. Academic conferences and government meetings require models to wear simple and generous clothes, so as not to steal the image of experts and government officials, while sales exhibitions require models to add icing on the cake to enterprises and products, and try to dress brightly, which is consistent with the quality image requirements of enterprises or products.

Booth personnel training

In order to ensure good exhibition efficiency and effect, the booth personnel must be trained after being equipped. Temporary and permanent employees, including senior employees of the company, should receive training. The purpose of the training is to make the booth staff understand the exhibition purpose, master the booth work skills, and cultivate cooperation and collective spirit. If possible, arrange more formal training, at least make a simple job description and technical guidance before the opening ceremony. After the booth personnel are selected, they can start training. More formal training forms include preparatory meetings or training courses, which can last for half a day to two days, but the location should be specially arranged. Try to use teaching AIDS, such as projectors and handouts.

Training methods should be as formal as possible. The more formal, the more it can reflect the attention of the organizers, and the better the training effect will be. The main person in charge of the exhibition should also participate in the training, which is conducive to improving the training effect. Training content should be systematic, and training materials should be compiled and printed in complete sets. Exhibition industry associations, exhibition research institutions and exhibition consulting companies in some European and American countries arrange special exhibition training, with special booth training materials and videos. , you can buy reference. The training materials shall be marked with the degree of confidentiality, and the training contents and steps can be divided into three parts:

1. Introduction: including personnel introduction, preparation introduction and exhibition introduction. The purpose of the briefing is to familiarize the booth staff with the exhibition background, environment and conditions. First, introduce yourself to each other. Trainers and trainees should introduce themselves, not only their names and jobs, but also their knowledge and experience in the exhibition. Exhibition introduction, including exhibitions and booths. Exhibition information, including name, location, exhibition date, opening time, venue plane, exhibition hall location, entrance, office, restaurant, toilet location, etc. Booth information includes exhibition intention, exhibition purpose, target audience, booth location, booth serial number, booth layout, and overall arrangement of exhibition work. Introduction of exhibition activities, including press conference, opening ceremony, museum day activities, VIP reception activities, etc. , and put forward corresponding work requirements for booth personnel. In the introduction of exhibits, it is necessary to introduce each exhibit in detail, its performance, data, use and purpose. Market introduction, including sales scale, sales channels, rules and regulations, characteristics and habits, sales price, etc.

2. Work arrangement: arrange booth work for booth staff and put forward requirements and standards so that everyone in the booth must know and understand the purpose of the exhibition; Arrange booth work, including audience reception, trade negotiation, information release, public relations work, news work and follow-up work. , division of labor, put forward requirements; Management arrangement, including working hours, scheduling, daily booth meeting, record management, etc. Administrative arrangements, including accommodation, catering, travel, schedule and other arrangements for booth personnel. The main purpose of the exhibition is to clinch a deal, and the preparation of the booth is all around this, including market research, supply preparation, product information preparation, trade terms preparation and so on.

3. Technical training: mainly training booth reception and promotion skills. Booth work is different from work in other environments, and even experienced salespeople should be trained in booth skills. Simulation methods can be used, and systematic training materials should be prepared. In addition, if possible, it is necessary to cultivate the booth staff's serious work attitude, cooperative spirit and collective consciousness.

Order maintenance

For meetings or exhibitions, we all hope to have a good order. Small meetings (especially enterprises or) basically do not need to control order, but the order control of large meetings and exhibitions is very important. Large-scale meetings can be controlled by means of delegate cards or admission tickets. If confidentiality is required, a representative card can be specially made with a digital photo of the representative, and security guards will be set at the entrance of the venue; The control of the exhibition is more complicated, because the organizers and exhibitors are not concerned about the same goal.

The organizer of the exhibition needs to control the order, while the exhibitor needs the maximization of information and the convenience of information acquisition. Some exhibitions are accompanied by exhibitions, while others are technical exchanges or forums. Therefore, all exhibitors or exhibitors are usually classified in terms of identity and level to ensure that technical exchanges or forums are not interfered by external or unrelated exhibitors. The control means is an exhibition card with bar code (code reader is required) or a magnetic card representative card. In order to meet the needs of maximizing exhibitors' information at the same time, electronic business card management has been introduced abroad.

A Sharp Tool for Quickly Collecting Data —— Electronic Business Cards

In traditional exhibitions, business cards are indispensable, and exhibitors always spend an hour or two sorting out business cards after the exhibition every day. To replace these cumbersome, you can use electronic business cards. The so-called electronic business cards are usually made of magnetic cards or materials with bar codes-it can be said that they are exhibition business cards specially prepared for exhibitors and visitors. Before issuing cards, the organizing committee will ask exhibitors or visitors to input personal information, including company name, contact information, my position, company nature and business scope, and then store these information in the cards. At the same time, the organizing Committee will purchase such magnetic cards or bar code reading equipment for lease, and exhibitors can freely choose whether to lease it. After the exhibitors rent the equipment, they only need to connect the equipment to their own computers to start using it. When the buyer needs to give the business card to the exhibitor, he only needs to swipe his own information entry card on the card reading device, and all the information will be transmitted to the exhibitor's computer in the blink of an eye. Exhibitors can also record the talking points of both parties in the corresponding remarks column, so as to manage the information of buyers in a very organized way. Although these equipments are expensive, they can be purchased and reused by the exhibition organizing committee, and exhibitors only need to rent them from the organizing committee at a lower price, which is very affordable and convenient. If every exhibitor and buyer uses electronic business cards, the exhibition can even be managed like a subway entrance, and the number of visitors can be accurately recorded.

Exhibition research/visit

In fact, most exhibition visits or visits are public relations activities specially arranged for guests, but it does not rule out that some activities are real business visits (market research activities held to obtain information about the industry or related industries).

1. Real business trip: In fact, the organizer has already arranged for this kind of business trip. The only services that exhibition intermediary companies need to provide are the reservation and arrangement of accommodation and catering at the destination, transportation, drivers and passengers, and tour guides. If possible, intermediary companies are needed to help solve media invitations and shoot video materials. The function of the intermediary company is roughly equivalent to the leading service and logistics support department of the organizer.

2. MICE tourism: Generally speaking, MICE tourism is basically a short trip, and the trip rarely leaves the exhibition venue for more than 500 kilometers, and the time will not exceed 48 hours (mostly within 24 hours). A few trips may exceed 1000 km, and the time can be as long as a week-even cross-border travel. At this time, the intermediary company is equivalent to a travel agency, and will provide services such as route consultation, package purchase, tour guide, scenic spot ticketing, vehicle, accommodation and catering arrangement, travel insurance purchase, and implementation of return ticket service in different places.

Display design

If an exhibition is a play, then exhibition design is the theme of the play. Sometimes exhibitors can put forward their own overall requirements, and sometimes exhibitors may not be detailed, so they need to communicate with intermediary companies and work out together. At present, the domestic exhibition design is basically in the stage of copying foreign exhibition design, and the available materials and the costs that exhibitors are willing to bear are far from those of the international ones, so generally speaking, the design should consider the cost before the creativity. The basic framework of design should be based on the industry attributes of exhibitors, audience groups, the background and space of exhibition venues, and the selection of materials for open-air exhibitions should also consider climate and safety factors. There are almost no restrictions on the choice of shapes in display design. Here are some experiences:

1, modeling should consider the maximization of booth utilization;

2. Modeling should consider people's psychology and flow direction;

3. Modeling should conform to the aesthetic orientation of visitors;

4. Construction difficulty and cost factors should be considered in modeling;

5. Modeling should also consider security.

In the exhibition design, the use and selection of materials is also the key. Some exhibition categories need to be calm, some exhibitions need to be lively, some need to show technology, some need to show environmental protection, and some need to show art or humanities or social welfare. In short, the theme of performance is a test of material selection. In this respect, exhibition intermediaries have professional advantages over exhibitors. With the rapid development of modern science and technology, new materials, new light sources and new media emerge one after another. Intermediary companies can not only provide exhibitors with keen exhibition design trends and aesthetic orientation of objects, but also provide exhibitors with cost-saving methods.

Product booth decoration and exhibition use

Although China's products have always been famous for their low price and good quality, it is undeniable that the overall image is still not up to standard. Many manufacturers not only make great efforts in product design, decoration and packaging, but also often neglect the decoration of the booth during the exhibition, which will also affect the product image. In some well-known exhibitions, many booths of domestic enterprises are still at the level of "three boards, one table and two stools", which is unremarkable and nothing new. According to statistics, in large-scale exhibitions, more than half of the visiting buyers stay in the exhibition hall for less than 8 hours. However, many foreign companies can effectively attract these buyers and impress them with their products in a short time. This not only benefits from excellent product quality and novel design, but also benefits from the ingenuity of booth design and decoration. At present, there are three kinds of popular exhibition tools: disposable exhibition tools, circulating portable exhibition tools and circulating rental exhibition tools.

One-off display tools are generally customized for customers by more powerful and creative display engineering companies, and the materials used are mostly wood products. The advantage is that they can fully reflect the image of enterprises and products in an ever-changing and even unimaginable way according to local conditions. But its disadvantage is that once it is formed, it is not easy to change, and the price of single use is high, so it can not be used many times.

Because of the expensive materials, users don't have to own the property rights of the equipment, but can rent it from a professional exhibition engineering company. Advantages are firm structure, durable equipment, rich and changeable stereoscopic vision, changing at any time, and even exhibiting at the same time, while disadvantages are high price and difficult to carry.

The most commonly used is the circulating portable exhibition tool. Generally, this kind of exhibition equipment adopts folding brackets and beautifully painted publicity pictures, which not only has smooth overall lines, but also does not have to stick to the traditional three-sided enclosing structure, which can highlight the company image and convey product information. The advantages of this exhibition tool are reasonable price and convenient carrying. The standard exhibition furniture can be carried by one person after being disassembled and folded, which is very suitable for long-distance transportation. Externally, you can also change the beginning within the scope of the structure, or update the promotional pictures to match the new products. The disadvantage is that the changes are not as diverse as the other two devices. Generally speaking, the third kind of portable display equipment is more suitable for domestic general manufacturers to participate in the exhibition, which can break the traditional image propaganda mode, with less investment and can be reused.

What should I pay attention to when building a booth?

Thousands of visitors poured into the exhibition and saw the booths of various manufacturers with different styles. Colorful scenes are often dazzling. It is hard for them to imagine that just before the exhibition began, there was still a "planned and organized" chaos, with transport vehicles littering, truck drivers busy taking seats and exhibitors waiting for their goods to arrive. The highlight of exhibition freight transportation is to build and dismantle the booth on time, which is a task that experts can't do. All kinds of exhibition exhibits are different, animals flying in the sky and helicopters running on the ground can enter the exhibition venue, so there are corresponding different requirements for exhibition freight. Exhibitors should decide whether to use their own transportation and handling equipment or simply entrust a handling company according to the content and quantity of the goods. They can get a lot of useful advice from the exhibition professional agent, because the latter is responsible for the construction process and coordination, such as arranging priorities when many suppliers come at the same time, and they will also rent manpower and equipment. There are generally two possibilities for booth construction: loading and unloading. The first type is direct loading and unloading, that is, the truck is driven directly to the exhibition hall according to the construction date, and the exhibition agent is responsible for unloading and intermediate storage. Because exhibitors don't have to worry about this link, they can save some corresponding expenses. In addition, fragile items such as glass or marble slabs only need to be transported once. In this way, we should pay attention to relaxing the time budget and consider the possibility of various delays, such as traffic jams or accidents. If the quantity is small or delivered in advance, it is best to concentrate on transportation. Before the start of construction, the goods should be delivered to the exhibitors, who will temporarily store the goods and deliver them to the booth position according to the specified time. It should be noted that items with large volume and area should be transported to the site first. Generally, a truck crane can be arranged in the exhibition hall to lift and unload these exhibits. However, if the booth is built halfway, such a machine will be difficult to use.

How do small stalls attract attention?

Due to the limitation of exhibitors' own scale and financial ability, sometimes exhibitors can only buy small booths. Usually a small booth is not easy to attract attention. So how does a small booth attract the audience's attention?

Use lighting to make small stalls as "dazzling" as possible. Most exhibition centers provide ceiling spotlights for exhibitors, otherwise they can rent portable lighting systems. According to industry surveys, lighting can improve the awareness of exhibits by 30%-50%.

Emphasize design and highlight visual effects. Large enterprises usually participate in the exhibition in the traditional way, relying on large venues, and small enterprises should highlight their small booths with novel designs.

Choose appropriate display products and representative products according to the size of the booth to avoid overcrowding or laxity.

Be good at using modular exhibition equipment and avoid using cheap exhibition props. Give people the feeling of "small but refined" and decorate the booth with taste.

Use a small number of large pictures to create a strong visual effect-the pictures must be exquisite, the composition should be comfortable and eye-catching, creative and not messy, and pictures that are too dense or too small are not easy to read. At the same time, the use of words should also be restricted. And the picture should be placed above the line of sight, and the picture should be placed above the wallboard 120cm.

Under the principle of ensuring corporate VI loyalty, the booth decoration adopts bold and eye-catching colors. This can stand out from a distance and avoid neutral colors that easily blend into the background.

Set up a complete service exhibition booth, warmly welcome visitors to the booth and answer their questions. If you just put brochures, leaflets, gifts and samples on the table for visitors to ask for themselves without taking the initiative to ask, not only can you not realize the interaction between merchants and visitors, but it is also not the purpose of exhibiting.

In the exhibition design, the use and selection of materials is also the key. Some exhibition categories need to be calm, some exhibitions need to be lively, some need to show technology, some need to show environmental protection, and some need to show art or humanities or social welfare. In short, the theme of performance is a test of material selection. In this respect, exhibition intermediaries have professional advantages over exhibitors. With the rapid development of modern science and technology, new materials, new light sources and new media emerge one after another. Intermediary companies can not only provide exhibitors with keen exhibition design trends and aesthetic orientation of objects, but also provide exhibitors with cost-saving methods.

A social/cocktail party

Communication/cocktail parties generally require careful planning. The purpose of the reception is to strengthen the relationship between the public and customers, so the atmosphere is very important. Social/cocktail parties are usually held in relatively closed and distinctive places. The links involved are: band (or voice, sound source), programs and actors, program list, drinks, fruits, snacks, barbecue food, props, barbecue utensils, emcee, transportation, weather forecast, the second plan, electrical technicians, security personnel, temporary dancers, fireworks, chefs, service personnel, etc. Focus: venues, programs, emcee, security, service process.

Because of the different scale and purpose of cocktail parties, there is no complete standard cocktail party model, so we can only learn from some examples of cocktail parties that have been held.

press conference

Press conference forms include press conference, press conference, cocktail party, etc. Generally speaking, the reception is relatively free, informal and the atmosphere is relatively relaxed. It can be held separately or in other forms, for example, some people hold a reception or tea party after the reception. Press conferences are generally thematic and feature "answering reporters' questions". In addition, the press conference can be held by the head of public relations, while the press conference is generally attended by higher-level officials. Among these forms, the most common is the press conference. Press conference elements:

purpose

Target audience of information release

Invited object

Press conference scale

The issues involved in the conference are similar, generally including these major parts:

1, event planning and theme determination

2. Project planning and agenda arrangement

3, data preparation

4. Invitation, communication and confirmation of participants

5. Time, venue implementation and scene layout

6, product display, demonstration and information release

7, the scene atmosphere control