Traditional Culture Encyclopedia - Weather inquiry - What does the TV station use to make money?

What does the TV station use to make money?

Television stations make money by broadcasting advertisements.

When TV stations buy back the right to broadcast TV series, they can collect advertisements, and at the same time, they can earn advertising fees by playing TV series to improve ratings.

Like CCTV weather forecast, an advertisement in a few seconds will cost tens of millions or even hundreds of millions a year.

Film and television dramas can promote the development of many related industries or enterprises such as music, dance, clothing, tourism, food and cosmetics. The film and television dramas that the audience loves can also promote the development of tourism, catering, hotels and other industries in the shooting area.

There is also the development of the whole industry chain, such as film and television drama investment project evaluation, investment and financing services, legal and financial consulting, online marketing, creative team and so on.

Extended data

China's cultural heritage is profound and has a long history. The film industry has ushered in a new period of rapid development, and the development potential of digital video far exceeds that of Los Angeles or Disney.

The data shows that in recent years, China's film and television drama has developed rapidly, and the film and television drama has both cultural and economic attributes, and the economic benefits of the film and television drama industry are becoming more and more obvious. Film and television plays carry our national culture to the world, which contains aesthetics and expresses the beauty of culture, life and entertainment.

However, we don't have such a specific data to show the percentage of economic growth driven by film and television drama, but the benefits of film and television drama industry are becoming more and more obvious, such as the development of dance, music, clothing, tourism, food, props, investment and financing, creation and marketing.