How to promote the strategies and methods of mobile APP application developers

Aiming at the problem that mobile developers generally encounter difficulties in promotion, this paper shares some experiences collected in my career, hoping to give some inspiration to developers.

There are few App users who have worked hard to develop, which is a problem that most mobile developers need to face.

Promotion has become the next important step.

According to statistics, the current promotion channels of mobile App mainly include: Android App Store /AppStore, Weibo Marketing, SMS/MMS, pre-installation, CPC advertising platform, CPA integrated wall, advertisement, forum blog promotion, ROM brushing, media promotion and offline promotion.

Most of these promotion channels are out of reach of mobile developers who have no money or power because of high cost, such as SMS/MMS promotion in traditional SP, pre-installation by operators or mobile phone manufacturers, traditional advertisements and so on.

The application market is a corner that Android developers can't avoid, and it is also the first choice for developers.

According to the data, there are nearly 200 Android app stores on the market, and there are about 20 with a large market share.

Due to the large number of apps, serious homogenization, high ranking in the application market, high cost, and stronger and stronger apps, most developers can only sigh.

For ios developers, the audit efficiency, ranking and list brushing of Apple Appstore have to be tolerated.

Traditional social promotion methods, such as Weibo, are difficult to arouse public response without the support of celebrities or celebrities, and the effect of this promotion method is not lasting.

For most mobile developers, it is rare for Hunan Satellite TV to get free publicity from traditional powerful media in five App applications, such as singing bar, public comment network and ink weather.

As for offline promotion, it is not only time-consuming and laborious, but also the users who have worked hard to educate and cultivate themselves are easily attracted by their opponents, and the retention rate is not high.

So, for most mobile developers who don't have a lot of marketing expenses, how to get out of these promotion dilemmas? Perhaps we can find the answer from the traditional personal webmaster's way of promoting PC Internet.

I. Website submission

After the website is newly established, it is generally necessary to submit applications for inclusion at major website navigation stations and search engines for free, such as hao 123, 265, Google, Soso, etc.

Is this similar to the application market such as Jifeng? Com and application exchange?

There is a charge for ranking high, but there are also opportunities that cannot be completely separated.

Second, content optimization.

The general webmaster will optimize the keyword layout of the home page, channel page, content page and other titles of his website.

Whether the name of the mobile APP is prominent or attractive, whether a PC homepage has been established for the APP, and whether the title, description and LOGO of the App uploaded to the market are carefully written. These are the key details to attract users to download.

Third, forum promotion.

In order to let their new websites be included by major search engines as much as possible and attract a number of new users, webmasters will post soft articles in relevant forums for publicity.

If you are a car App, when your app is not popular, try to promote it under major car forums, and you can also accumulate a number of new users.

Fourth, the exchange of resources.

When the website has PR or traffic, individual webmasters exchange resources with friendship links, advertising alliance, picture links and so on.

This kind of promotion is applied to mobile App, which is not only easier and more labor-saving than other promotion channels, but also has a good effect.

For example, exchange advertisements, screen advertisements and other forms of advertisements. At present, many mobile advertising platforms provide such services, through which you can promote each other with different apps.

This brings mature users and high survival rate.

In addition, the application wall added by wap stations and browsers, as well as the integration wall in the form of CPA, are all channels that developers can use to promote.

Verb (abbreviation of verb) word-of-mouth service

Undoubtedly, both PC and mobile terminals are inseparable from word of mouth.