What is the charm of Call of Duty mobile games that nearly 50 million players expect?

Recently, Call of Duty, the top IP of shooting game, authorized Call of Duty Mobile Games to announce the final test of national service.

What is the charm of this sincere work? Nearly 50 million players are looking forward to finding out with you today.

As an IP with a history of 17 years, Call of Duty series has an irreplaceable position in the eyes of FPS players around the world. Conquered overseas players with diversified IP plot settings, high-quality classic restoration and tailor-made experience for mobile devices.

In terms of IP, Call of Duty series created 16 3A masterpieces in the past 17 years, and formed several sub-series such as Black ops and Modern Warfare. In addition to simulating the battlefield, it also incorporates future high-tech combat elements, which greatly increases the depth of IP and the scalability of gameplay.

In terms of game quality, Call of Duty Mobile Games restored a series of classic landmarks and characters with high quality. Excellent picture quality, simulated weather changes, excellent lighting effects and immersive music design all bring amazing audio-visual effects. Foreign media Gamezebo called it "breaking the boundaries between mobile games and console games."

The environment, guns and characters in the game have amazing details and run smoothly on mobile devices. It is hard to believe that this is the effect that a mobile game can achieve, which not only attracts IP fans, but also captures a wider group of mobile game users.

If you are a fan of the Call of Duty series, you may find that many things are familiar. The iconic map of the nuclear bomb town, the battle cabin, the crash site, the firefight, classic weapons such as AK/M4, Price, ghosts and other famous characters have all appeared. Even the active and passive skills of the characters, continuous scoring rewards, "big moves" and other settings are not available, and even the customization of the characters can find a familiar taste.

However, Call of Duty Mobile Games is not a simple transplant, but a brand-new product specially designed for mobile game equipment.

From the perspective of user experience, FPS gamers need to deal with target acquisition, target tracking, target guidance, visual control, map navigation, UI operation and other aspects at the same time, while the screen of smart phones is small, so the operation design of FPS mobile games has always been difficult.

Call of Duty mobile game reduces the burden of FPS mobile game players through excellent operation design, automatic shooting, aiming assistance and a large number of customized choices, which can not only make novices get started quickly, but also meet the needs of experienced players for heavy shooting experience. For example, in the advanced operation settings, players can adjust more than 25 operation options, including details such as sensitivity, automatic sprint, gyroscope and motion sensitivity.

In terms of gameplay design, Call of Duty mobile game can be said to be a master of a series of multiplayer modes. Team fighting, domination, tactical search, frontline mode and other modes that can be revived after death are widely recognized by players in Call of Duty series for more than ten years.

Excellent quality and rich and varied gameplay make the Call of Duty mobile game quickly recognized by the market after its release. After its overseas release last year, Call of Duty mobile game set a number of industry records, with over 100 million downloads in the first week, and App Store scores in all major markets around the world were above 4.7, which was called "the most successful mobile game ever released in the first week" by Sensor Tower analysts.

In addition, Call of Duty also won the titles of Google Play 20 19, TGA 2065 438+09, and BAFTA's "EE Mobile Game of the Year" in early 2020.

On Metacritic, an industry rating website, many European and American media gave a perfect score of 10, and won praises such as "Perfect Reproduction of Original Classics", "Best Shooting Mobile Games" and "Best Mobile Games".

Excellent results have conquered players from overseas countries, and many players wrote in the App Store score, "This game made me find the feeling of playing the Call of Duty series".

For domestic players, the final task test of Call of Duty mobile game can be said to be "However, we called a thousand times and urged her for a thousand times before she set off for us".

Since the small-scale test at the end of 20 18, Call of Duty Mobile Games has been one of the most anticipated shooting mobile games for domestic COD fans and FPS players. TAPTAP's more than 46.27 million reservations and stable 8.8 points represent users' recognition and expectation.

However, many unexpected things are that despite one year's successful overseas operation experience, countless version iterations and content optimization as a precipitate, Tencent did not rush to launch a beta version after getting the version number in early August, but waited for nearly two months to announce the news of the final test.

The author suspects that the reason why Call of Duty mobile games are "late" in the domestic market is actually a deeper consideration.

Judging from the explosion of the game, launching the public beta as soon as possible may maximize the use of product popularity and bring a large number of users to the game in the first place; However, from the perspective of the long-term development of the game, only by conducting targeted tests and inspections on domestic players and the mobile game market can we avoid "debut is the peak" and meet the inspection of domestic FPS mobile game players with higher quality.

In the mature domestic mobile game market, especially the increasingly hot FPS mobile game market in recent two years, users have higher requirements for product quality than ever before, and the high enthusiasm of domestic players also makes them have higher expectations for the game. So any small problem can be infinitely magnified under the microscope.

On the other hand, the cautious testing attitude just shows the ingenuity of the Call of Duty team in the game experience. Even if overseas success comes first, in the face of different domestic markets and players, we should polish the content more carefully, adapt to the game preferences of domestic players, lay the foundation for the longer-term growth of the game, and live up to the ardent expectations of players.

With the heavy announcement of this "final mission test", I believe that the official launch of the national service of Call of Duty mobile game will not be too far away. Let's look forward to the future performance of this product.