Related influence of reliable body

The latest CNNIC report shows that the number of online shopping users in China has reached1.42 billion, and the utilization rate has increased to 33.8%, increasing by 3 1.4% in half a year. Industry insiders predict that the online shopping population will increase by more than 30%. E-commerce is a huge industry, and it is also an important industry for China's economic transformation and development in the future. It is understood that at present, there are mainly dozens of home appliance companies participating in the design of "reliable body", mainly for the short-listed home appliance companies participating in Paidai Shopping Week.

Up to now, the domestic fashion website Meili said that more than 70 home appliance companies, such as Eurocool, Maicha.com and Century Electric Iron Blood, have made their own "reliable body". However, as a benign development of the whole industry, in order to gain the trust of consumers, all e-commerce companies need to do a good job in products and services, and reliability is not posted.

The B2C market is growing rapidly, with large B2C platforms such as JD.COM Mall, Dangdang.com, Zhuo Yue Amazon, Newegg, Maiwang.com, 1 Store, Red Kids and Vanke Eslite occupying half of the country. Many newly created B2C platforms have mushroomed under the impetus of the big environment. The annual meeting of sending orders is the highest-end annual event in the e-commerce industry. Due to the high participation threshold (each enterprise can only participate by one person), it is hard to get a ticket every year. The theme of the Beijing annual meeting in September, 2065438+00 is "Shen". The CEOs of 800 home appliance companies from all over the country gathered together to discuss Xianjian, which I believe will bring a lot of expectations. According to experts' evaluation, the development of e-commerce "reliable body" activity has made a vanguard for this year's annual meeting, bringing a little coolness to the industry in the hot summer, and also conveying to the outside world that e-commerce is a new business group full of vitality and passion.

expert opinion/advice

Mr. Liu Dongming, the general manager of DM network integrated marketing organization, the network marketing expert of Tsinghua University President's class and the author of "Network Integrated Marketing Weapon Spectrum", pointed out that "reliable body" and "ordinary thing" come down in one continuous line, which is a kind of creative idea with great personality. Taking the current network celebrities, celebrities, celebrities and hot events as the spoof carrier, and using humorous words to cater to the personalized network trend, it highlights the current commercial marketing model of teasing mainstream culture. Reliable Body successfully applies the wisdom of netizens to business, embodies the charm of interactive entertainment marketing, and is a variant of viral marketing.

Young people in the new era hate forced indoctrination, and personality is their goal. The advertising language that Paidai pursues individuality just touches the sensitive nerves of young people. Emotions such as likes, dislikes, ridicule and even helplessness in life can be vented and entertained with the help of "reliable body", scratching the itch of the times. This kind of advertisement, netizens will not hate it, but will join the "reliable body" marketing army. This viral marketing method is worth learning and using for reference.

Teacher Liu Dongming introduced that network products have their own unique life cycle. As a "virus", generally speaking, its transmission cycle is very short. If new ideas appear, netizens will be curious and crazy about new online products. If the version is not updated, the "herd effect" of this marketing will be weakened.

"Everything has two sides" and "any marketing method has risks. If the quality of the product itself is excellent, it is unlikely to be excessively belittled and vilified, just a means of entertainment for netizens; If the product is not too hard, it may really become a platform and carrier for netizens to spoof, just like the spoof of Sanlu milk, the recent overlord shampoo, Shengyuan milk powder, Tang Jun's fake education, and the new version of A Dream of Red Mansions. At the same time, there are also problems that cannot control the direction of public opinion. "