Are tool products suitable for the community?

Two or three months after competing to launch the "community" function, I browsed the content. The quality of posts is poor, with little user interaction and low activity. Individual speakers are obviously internal operators of our company. I believe that the purpose of their community is to precipitate users and strive for users to stay in the product.

Tool products are often not satisfied with the user's "running". In order to enhance user activity and increase user stickiness, they often join the "community" to precipitate users. First of all, distinguish a concept, "community" is not "social". The core of community is content, and the core of social interaction is user relationship.

Are tool products suitable for the community? I think the most basic point is "whether the user uses this tool out of interest or for the needs of a specific scenario". "Community" is a collection of users' interests. Without the support of hobbies, it is difficult to continuously produce high-quality and valuable content.

When it comes to "tools+community", we have to mention "Netease cloud music", from music players to music communities. Traditional music players satisfy users' auditory feelings. Users don't look at the screen and pay attention to the product. Although the use time and viscosity are not low, it is difficult to realize commercial realization. Netease cloud music is based on the "visual" feeling of occupying users, so that users can pay more attention to products. Listening to music is a user's hobby, and music has rich scenes, which is easy to cause users' emotional buzz. Community content and socialization make users have emotional connection and sense of belonging.

"Ink Weather" has also become a community "time scene"-aiming to create a photo sharing community about the weather and explore the elements of "outing" and "beautiful scenery" related to the weather. However, the core of users' use of ink weather is to check the weather, which is a life demand rather than a user's hobby, so it is difficult to form user sharing and interaction. Not to mention the Alipay incident.

The most important thing for tool products is to improve the efficiency of users. "Running the road" is not to avoid stickiness, but to improve stickiness and make transformation, depending on what product attributes are suitable for combination. "Tool-based products should not only be a tool, but also provide a service", or it depends on the real needs of users to use tools.