How to manage outdoor scratch music well

In addition to good service, it is also important to show the ticket type.

The reporter learned in the interview that Mr. Liu's lottery station is the scratch-off distribution center station in his area. Usually, in addition to running the lottery station, I am also responsible for distributing scratch cards to dozens of lottery stations in my jurisdiction. Through years of traveling between lottery stations in this area, he believes that besides providing good service, displaying lottery tickets sold at lottery stations is a very important means to attract lottery players. "I often read the special issue of China Lottery (Weibo) of Public Welfare Times. I think the most basic of scratch marketing is what you mentioned in the newspaper. Do a good job of service. After all, lottery sales belong to the service industry. " Mr. Liu told reporters, "There are also tickets for display, and the display cabinets are better. In addition, social selling points, that is, selling scratch music outdoors, also help sales. "

In view of the importance of showing scratch cards in an all-round way, Mr. Liu hangs all the scratch cards that he can buy at the lottery station on the wall, so that lottery players can see colorful scratch cards as soon as they come in and choose their favorite scratch cards.

Aim at the lottery changes and recommend scratch music at the right time.

I started selling lottery tickets in my twenties and sold them until I was in my thirties. Although the work is hard and the income is not high, I can feel that Mr. Liu still loves this job very much. "Hard work is not afraid. This industry is a sunrise industry and feels very promising. " Mr. Liu said.

Because he wants to do a good job in lottery sales, Mr. Liu not only serves the lottery players well, but also shows them exquisite scratch cards, and also pays attention to the change they got back from buying computer lottery tickets. "When selling computer tickets, if you see that customers have small change, recommend scratch-off music to give him a try of luck and slowly cultivate lottery players' interest in scratch-off." Mr. Liu said.

In addition, recommending new lottery tickets to lottery players is also a trick of scratch marketing. On August 28th, two kinds of scratch music with Gansu characteristics, Soul of the Yellow River, Dunhuang Rhyme, were listed in Lanzhou. Mr. Liu said that from the sales situation of his own lottery station and the distribution of scratch-off lottery tickets in the region, the sales of these two new tickets are very good. "These two new tickets are very well designed and have cultural characteristics. Moreover, for these two new tickets, Welfare Lottery Center is also engaged in promotional activities. The site will add promotional fees, and 500 yuan and above will reward lottery winners in 50 yuan. In the sales process, we will especially recommend new tickets to lottery players, because there are rewards, lottery players have scraped a lot, and now the sales volume is constantly developing to a higher level. These days, many lottery players here have scraped out more than 500 yuan. "

In addition, Mr. Liu said that in lottery marketing, he hoped that Welfare Lottery Center could hold more sales training. "I feel that training is still helpful for sales."