How do clothes sellers divide off-season and peak season all year round?

Once the clothing business enters June, it will enter the off-season for three consecutive months, that is,1early October. Winter is the peak season for selling clothes, and there are holidays, and sales are also relatively prosperous.

Reason:

1. In summer, because of the weather, everyone has several sets of clothes to change. It is easier to wash clothes in summer, so most people prefer to wash clothes instead of buying clothes. It's cold in winter, and washing clothes is quite troublesome, so I'm willing to buy more clothes.

There are fewer holidays in summer. Holidays are often a point that drives the development of the clothing industry or more industries. Because there are few holidays, the sales volume of the clothing industry will naturally drop sharply.

For the big category of clothing, there are quite few kinds that can be sold in summer, which are nothing more than short sleeves, shirts and some skirts, which is the most critical reason for the off-season.

Off-season analysis:

January: Winter clothing season is crazy. The specific dates are on New Year's Day holidays and weekends. At this time, the climate is cold, the purchase price of winter clothes is high, and the profit is high.

February: winter clothing season crazy season. The specific dates are around the Spring Festival, Lantern Festival, International Valentine's Day and weekends. At this time, the weather is still cold, and the purchase price of winter clothes is high and the profit is high.

March: Clothing peak season, winter clothes are sold, and spring clothes have been listed in batches. This is a standard peak season, and the specific dates are on March 8 and weekends. At this time, the weather is alternating between cold and warm, and the temperature is too high, which is suitable for selling winter clothes and listing spring clothes.

April: Spring clothing sales season. It is the standard peak season, and the specific date is on the weekend. At this time, the weather is mild, the temperature is moderate, and spring clothes are selling well.

May: The excessive alternation of clothes in spring and summer is the standard peak season, and the specific date is May Day holiday, which is the weekend. At this time, the weather and temperature are getting hotter and hotter. Spring clothes are on the market, summer clothes are on the market, summer clothes are selling well, and spring clothes are dumped.

June: The peak season for summer clothes is the standard off-season. The specific sales dates are Children's Day and weekends. At this time, the weather is hot, summer clothes sell well and run a lot, but the price is low and the profit is small.

July: The slow-moving season of summer clothes is a crazy off-season, and the specific sales dates are on weekends and evenings. At this time, the weather is very hot, and the sales of summer clothes are basically stagnant. It is recommended to promote sales.

August: The slow-moving season of summer clothes is a crazy off-season, and the specific sales dates are on weekends and evenings. At this time, the weather is extremely sultry, the sales of summer clothes are completely unsalable, and a small amount of autumn clothes are on the market. A large number of summer clothes were cleaned and discarded. Suggest low-price promotion.

September: Summer and autumn clothes are out of season, and it is also out of season, which is an embarrassing off-season. The specific sales dates are weekends, evenings, and the middle and late September. At this time, the weather began to cool down, and the temperature difference between day and night was large, accompanied by strong winds. Summer clothes are cleared and autumn clothes are all on the market. At this time, consumers hold a wait-and-see attitude, so many people have lower transactions. At this time, DZ should be calm, not anxious, and actively adjust the goods and displays in the store to prepare for the peak season.

10: The peak season of autumn clothes sales is a crazy peak season, and the specific sales date is during the National Day holiday and weekends. At this time, the temperature is moderate, the temperature difference between day and night is large, and autumn clothes are selling well. At this time, the arrival of the National Day also announced the official opening of the clothing peak season. Consumers' shopping spree is concentrated in the National Day holiday, with many people and high turnover, but the price of autumn clothes is moderate and the profit is moderate. It is necessary to cooperate with the promotion to maximize the turnover and make full use of the National Day to run.

The peak sales season in October is mainly concentrated in the seven-day National Day holiday. After the long holiday, due to the psychological fatigue of consumers, there will be a sales trough (about 15 days). Therefore, I hope that shopkeepers can make full use of the National Day holiday to make good sales, so that they can spend the remaining 15 days with peace of mind.

1 1 month: clothing is the standard peak season, and autumn and winter are the smooth transition seasons. The specific sales dates are weekends and evenings. At this time, the temperature gradually decreased, the autumn clothes were dumped, and the winter clothes were steadily listed. Autumn clothes sell well, and winter clothes are listed one after another, with high prices and big profits.

1February: Winter clothes are fully listed, which is a crazy peak season. The specific sales dates are Christmas Eve, Christmas Day and weekends. At this time, the weather is cold, the selling price of winter clothes is high, and the profit is big. Cooperate with sales promotion during the festival to increase the turnover of winter clothes. The above division of seasons is based on the laws of seasonal climate, combined with my comprehensive practical experience in the clothing industry. Due to the influence of global warming, I hope friends can change according to the local actual temperature.