Traditional Culture Encyclopedia - Weather inquiry - What are the attributes and user characteristics of the major channels of mobile games?

What are the attributes and user characteristics of the major channels of mobile games?

Because there are too many channels to buy, I will choose three of them (Pangolin Alliance, Excellent Advertising, Mobile Baidu). If you want to see the data of a certain channel, you can leave a message.

First of all, let's take a look at the ranking of various media materials in buying.

Data from: DataEye-ADX

Obviously, the headline ranks first among the three platforms, followed by Tencent and Baidu.

Pangolin Alliance According to the data of DataEye-ADX data platform, the number of "modern" theme games in Pangolin Alliance is the largest (accounting for 44.56%), followed by Legend (1 1.68%) and Three Kingdoms (7.43%).

Data from: DataEye-ADX

If you play this game, MMORPG(20.89%), online earning (18.76%) and casual games (1 1.02%) occupy the top three.

Data from: DataEye-ADX

Let's look at the media of various alliances. Among them, "Gravitational Information", "Oriental Headlines" and "Cheetah Cleaning Master" are the most popular among advertisers, and the number of materials put in is 56. 1 1%.

Data from: DataEye-ADX

Excellent advertising data comes from: DataEye-ADX

According to the data of DataEye-ADX data platform, the number of "boutique" advertisements is also the largest (accounting for 36.46%), followed by games with the theme of Three Kingdoms (12.5 1%) and magic themes (12.34%).

Data from: DataEye-ADX

In terms of gameplay, MMORPG(2 1.9%) ranks first in 1, strategy game (12. 12%) takes second place, and then leisure (10.57%).

Data from: DataEye-ADX

In terms of media of various alliances, among them, "Ink Weather", "Central Weather Forecast" and "Bobo Video" are the most popular among advertisers, accounting for 5 1.4% of the total.

Data from: DataEye-ADX

Mobile phone Baidu platform properties:

The number of monthly users is 333 million (data of 65438+ in 20201October), and most of them are 25-44 years old (60%), mainly users in first-and second-tier cities.

According to the data of DataEye-ADX data platform, Baidu's advertising material (accounting for 17.87%) ranks first in the Three Kingdoms, followed by legendary games (accounting for 17.37%) and magic themes (accounting for 15.54%).

Data from: DataEye-ADX

In terms of gameplay, MMORPG(45.42%) ranked first in 1, card games (14.74%) took the second place, and then strategies (14.59%).

Data from: DataEye-ADX

The number of advertising spots is mostly video information flow advertisements (50.20%), followed by information flow advertisements (48.36%).

Data from: DataEye-ADX