Persuasiveness of data

Digital culture can be seen everywhere in daily life and work, and data analysis is also closely related to people.

This book focuses on sales cases and is easy to understand. Through the analysis of specific data, its view is more convincing. Data can not only quantify your own action plan, but also accurately quantify the problems and solutions in progress. Among them, 75% sense of identity is also critical and common in daily life. Maybe you will be confused when you encounter an unknown problem, but if someone tells you that your idea is right, you should do it, and it makes sense, then you will be recognized from doubt and indecision. Therefore, as Shintaro Shenze, the author of this book, said: The motivation for people to take action or not to take action is a sense of identity.

The significance of data analysis lies in explaining and solving problems. The first is to summarize a lot of data and tell you what the current problem is. Maybe you won't take an umbrella on a cloudy day, but the weather forecast shows that the precipitation rate will reach 65%, and maybe ice cream will sell well when the temperature is very high. But these data show that it only exists for 75% approval. Only by letting others agree with your point of view can we solve the next problem. The second is to find out the internal relationship between these data, why this situation occurs, and tell you what will happen in the future. Through data collection, a lot of information is obtained, and there must be special information in the abnormality of data, so that problems can be found and solved. When enumerating data analysis, we should give feasible schemes with figures. I think numerical enumeration is more intuitive and concise than other materials. Of course, enumerating data is more like making the finishing point. When communicating, we should also make a concrete analysis according to the characteristics of the other party, so that the figures can be easily understood by the other party.

In The Digital Power of Decision-making, Persuasion and Expression with Data, I think the role of data analysis in the work is to enhance and optimize business capabilities, help businesses find new opportunities, create new business value models, find their own problems, and predict the future of enterprises. This book is not only a guide for managers, but also suitable for any form of staff. The book lists a large number of successful sales cases, and uses digital charts to correct ideas, guide workers in the right direction, and convince others with digital calculation results. The above research aims to make everyone understand that numbers are the protagonist when collecting data, but actions are the real protagonists when solving problems, and only actions can realize the true meaning of data.