What do hipsters need?

Tide refers to the trend, and the trend is fashion. The meaning of hipsters can be literally understood as fashionable people. Hipsters are the representatives of a culture and the founders of it. They don't go with the flow, they are personalized enough to be themselves. Interpret the times with their inside and outside! Show yourself! Hipsters are the so-called trend leaders, and they are at the top of fashion. They are wearing fashionable clothes.

The difference between non-mainstream and trend is actually obvious. Although the trend is novel and avant-garde, it is definitely different from the non-mainstream Trend is a fashion, non-mainstream is neither conservative nor fashionable. Fashionable hairstyle, fashionable figure, fashionable life, fashionable brand and fashionable clothes are often the signs of hipsters. Now the representative of the non-mainstream in China should be killing Matt. Exaggerated hairstyle and exaggerated heavy makeup are very eye-catching and cannot be defined as fashion. For example, tattooing on the face, other exaggerated hairstyles that everyone will notice, exaggerated heavy makeup, colorful hair, and even wearing an image that other normal people think is a heavy taste dress can be defined as non-mainstream.

Ren Chao mainstream brands

1, converse (converse)

Created a record of 600 million pairs of sales of the only single shoe type in the world. Like McDonald's, Coca-Cola, Ford and Levi's jeans, it has become a symbol of American traditional cultural spirit.

Nike dunk SB

The full name of "DUNK SB" is DUNK LOW(HI) PRO SB. In the past, "DUNK" was just a pair of ordinary basketball shoes, but now "DUNK" has been injected with more fashion elements by Nike, and zoom air and thick-tongued "DUNK SB" have gradually become the backbone of Nike skateboarding shoes.

3. Van (van)

VANS, a famous American sports brand, was founded at Anaheim Street 1966, California, USA. Each shoe has a unique personality and is a must-have casual shoe for fashionable young people in America, Japan and Hong Kong.

4. Undercover (Gao Qiao Shield UC)

For Rihara fans, undercover (Gao Qiao Shield UC) has always been relatively unpopular, although its products are very attractive. For example, Slip-on and Hi-Top sneakers launched in cooperation with Vans have become a popular story. But undercover (Gao Qiao Shield UC) always gives people an unattainable feeling.

5. Oversized size

X-Large is a trendy brand with a history of 65,438+08 years in the United States. It is famous for combining skateboarding, rave, hip-hop and other young pop cultures to become another unique multi-functional costume. X-Large opened its first store in 199 1, and now it has developed into a network of stores all over the world, and even opened a series of women's X-girls, which has become the sought after object of skateboarding fashion. X-Large brand meaning: X-Large has two meanings, namely "Generation X" new era and "Living Large" new dress life attitude; At the same time, it symbolizes the unique ultra-large loose-body denim series created by X-Large.

6. clothes

Edison Chen, the originator of European trend, founded his own fashion brand Clot in Hongkong in 2003, and personally participated in fashion design, materials and other aspects, becoming the first fashion brand in China, and also having a certain influence in the world. Clot is a lifestyle company, which not only creates street fashion clothes, but also cooperates with many well-known brands to create all kinds of novel and cool jeans, shoes and dolls (the most famous one is Brick's ever-changing bear). Clot also makes his own music and videos and plans parties; Help some brand companies in Hong Kong to do creative consulting, such as Nike and Pepsi. We often cooperate with some international brands to produce products, such as Bape, Levi's, NIike, LACOSTE, Pepsi and so on.

Nick is coming.

NIC Coming is an original fashion brand designed by Jerry Lee, the host of [V] channel, and all the designs are designed by Jerry Lee. Earlier, Jerry Lee opened his own street shop in Shanghai, but it was closed due to busy work. Jerry Lee always wants to design her own clothes to convey happiness. According to Jerry Lee, the arrival of Nic is his hard work, his brand, his children and an attitude. Nic is here. As a popular private brand of VJ Jerry Lee, it has always enjoyed a good reputation among fans and young people.

8. Paul Frank (Paul Frank)

Brand slogan: PAUL FRANK is your friend. The brand logo is a big-mouthed monkey named Julius, and its products are various, including regular clothes, pajamas, underwear and so on. ..

9.BAPE (bape)

When it comes to fashion brands, the first thing to mention is Bape. As a leading brand in Harajuku, Japan, Bape's full name is "a bathing ape in Lukewater", which means an ape who lives comfortably. It was founded on June 1993 1 1 by designer Akira Nagao, who graduated from Japanese Culture and Fashion Institute. Bape's LOGO was designed by Skate Thing.

10, BAPY (little female ape)

Bapy (meaning BAPY (Busy Working Lady)) is actually the women's dress of BAPE o, another brand designed for women by Changwei Zhiming. I hope this brand can better cater to the tastes of many female ape fans.

Little Milo

Little Miro is BAPE's brand. BAPE's full name is, which means an ape who lives in ease. The most famous brand slogan also comes from movies. Like other designers in Harajuku, NIGO graduated from Tokyo Institute of Culture and Fashion, but BAPE's LOGO was not designed by him, but by an important figure in Harajuku culture. A good friend of Nao Tomomi, a famous illustrator, also likes the movie Planet of the Apes-Skate Thing-nicknamed skateboarding-and spent a week designing it. BAPE is based on the head of an ape-man, but it is ever-changing. How is it possible to describe it with only one cool? However, bape's success is not only personality, but also attitude.

12, Garcon Communication Company (Rei Kawakubo)

Comme des Garcons is French, which translates from Chinese as "like a little boy". Comme des Garcons is abbreviated as "CDG". The brand name Comme des Garcons is the positioning and naming of her clothing brand by Japanese designer Rei Kawakubo. Rei Kawakubo (English name: Reikawa Kubo), a Japanese female designer who developed in France, used "Comme des Garcons" to express her understanding of fashion and design concepts. (French "Comme" means "how" and "like", and "Comme des Garcons" means being a boy and "like boys") Rei Kawakubo is called "an alternative designer" because of his original avant-garde image, which combines the concepts of the East and the West. Rei Kawakubo is the godmother of Japanese fashion. In addition to fashion and accessories, Rei Kawakubo has also invested a lot of energy in visual design art, advertising and storefront decoration design. Rei Kawakubo believes that all these fields are actually different parts of a vision, so they are intrinsically and inextricably linked. Rei Kawakubo's "Castle Peak" store in Tokyo is famous for its sloping glass roof decorated with blue dots, which is a masterpiece designed by Rei Kawakubo and another architect.

13, Levi's

Levi's is one of the most famous brands in western America. 1853, LeviStrauss, a young Jewish businessman, tried to make a batch of trousers with low waist, straight tube and small hip circumference to deal with the backlog of canvas and sell them to gold miners in San Francisco. This kind of trousers is very popular because it is stronger and more wear-resistant than cotton trousers. Therefore, Li Wei simply opened a company specializing in the production of canvas overalls, and took its own name "Levi's" as the brand, and the myth of Levi's began. 1873, Strauss obtained a registered patent for fixing trousers seams with impact nails. 1890, Levi's first pair of plus-size jeans, the world-famous 50 1 is its first pair of jeans. From 65438 to 0936, Levi's began to sew a small red flag with the words "Levi's" on the back pocket, which became its future Levi's brand logo.

Stussi 14 (Stacy)

Stussi is a fashion brand originating from America. Founder Sean Stussi added skateboarding clothes, work clothes and old school uniforms to Stussi's clothing design, which formed a street costume different from the original style. Today, Stussi exists as a brand respected by people all over the world, but in fact, 25 years ago, Stussi heralded the coming of all this.

15, Chaochao

Super couple was founded on 1988. 1989, its designer yasuharu tanaka was very popular with the logo of super couple as the trademark of the' Summer of Love 2' design conference of wag club Party in London, England, and even appeared in the trend magazine i-d, and became famous overnight!

16, line number (n)

Number (N)ine was founded by Japanese designer Takahiro Miyashita in 1996, and was rated as "a brand that can achieve great things" by Japanese fashion circles. In the process of its rapid development, the digital soul "commercial street" advocated by Hiroyuki Miyashita has been widely recognized by trend leaders. Well-known fashion brands such as BAPE, Undercover and Hester Charm all cooperated with Number (N)ine to launch limited editions.

17, AIDS

French street sign, 1999, founded by Aurélien Arbet and Jérémie Egry, launched a fashion series in 2007. In the fashion world, it is famous for the combination of graffiti art and fashion design, and it is the first to try to cooperate with creative pioneers in other fields such as art, graphic design and photography. They constantly try the mixed art of graphic design and clothing design, and hixsept thinks that clothing is a medium.

18、ROXY

ROXY is a famous leisure brand owned by Quiksilver, which mainly provides clothing, accessories and related products for young people. Quiksilver's unique brand spirit has simple design style, bright colors and bright lights. It seems to be a casual storefront display, but in fact it is original, with surfboards, skateboards and other boards embellished, which embodies the fashion concept of fast leisure life clothing.

19、EVISU

Japan's "Tokyo Osaka" brand. The popular street cowboy brand created by designer Hidehiko Yamamoto has attracted the attention of European fashion industry, and the introduction of this brand has always been the expectation of street tasters in Taiwan Province Province!

20. Academic circle

Akademiks, AKA for short, is jointly built by designers from Mecca, Nikeacg and 10 Deep. Akademiks, because of the design background of the three major brands, Akademiks' style is not limited to Hip-Hop, and it has a broader design space. Akademiks brand combines street culture, hip-hop culture and outdoor culture, and the three cultures are integrated together.

2 1, Heizi Ring Road (Qi Le)

Glasses brand. Paying attention to the latest trends and keeping up with the emotions of young people are the famous characteristics of Heizi Lop. Youth, cities, trends, and high technology-this is the Heizi Loop. This innovation line is like its powerful fulcrum. Constant innovation keeps her at the forefront of the trend and keeps pace with the times in the ever-developing world.

best seller

Bestseller designs and sells fashion and accessories suitable for urban women, men, children and teenagers, and owns Vero Moda, Only, Vila, Object, Jack &；; Jones, Select, TDK, Pieces, Exit, name it/ Newborn, PH Industries, phink industries, etc. 15 brands have more than 65,438+0,600 direct stores in 27 countries around the world, and currently have 654,38+0.2 million employees in 35 branches in 29 countries. In addition, there are nearly 7,000 franchisees operating best-selling brands.

23. Ben Sherman (Ben Sherman)

1963, Ben Sherman was founded in England. Ben Sherman was the founder brand of Mod style in 1960s, which influenced almost all the British brands later. Ben Sherman is the fourth largest men's wear brand in Britain.

24. Fate Farm

American classic fashion brand

25、DCSHOECOUSA

The famous American skateboard brand, DC for short, is one of the few enterprises that produce board shoes in the world.

27. Von Dach

Von Dutch, founded by Kenneth Howard, was famous for its customized motorcycles and high-powered cars in California in the 1940s and 1950s. Its brand concept of "highlighting lifestyle" contains the meaning of "vitality, persistence and originality first".

28. Los Angeles American Express Card

Gwen stefani, the former lead singer of "Do quest No quest Band" who stepped into fashion from music, has always been the most fashionable actress in Hollywood. In 2004, she launched her own brand "Lamb". These four letters stand for love, angel, music and baby. Besides, Lamb is also the name of her old dog. Range of brands from clothing to accessories. She once held a new product launch conference at home and invited Hollywood star friends to try them on at will in her closet. It is said that Liu Yuling once fell in love with a green wool coat at first sight at home.

29. Mosimo

Mossimo, an American leisure street sign, has a wide product line, integrating street, leisure, sports and surfing styles. Simple and casual, mixed and disorderly collocation between brands has become a trend of current social fashion. Mossimo, which leads the cutting-edge fashion, perfectly embodies the style characteristics of American style with its original design concept.

30、FUBU

On the east coast of the United States, it is a clothing brand that symbolizes black gangs. Only people who belong to gangs can wear this brand. Maybe they want to show their uniqueness! ! However, because black people are the founders of hip-hop culture, FUBU brand exudes a strong hip-hop atmosphere.

3 1, fast skateboarding

In the late 1960s, two Australian surfers, Alan Glynn and John Law, set up a company called Quiksilver. Their goal is to produce shorts specially designed for surfing. Qinghe Lao succeeded! Their innovative shorts are made of wear-resistant lightweight quick-drying materials, and soon, other surfers can do whatever they want in these novel shorts. This is the birth of Quiksilver. It has become a true, original and practical choice for all determined surfers.

32, field mechanic

Street brand from the west coast style of the United States, the design style combines the diverse essence of reggae+hip hop.

33、RocaWear

1999, JAY-Z, the king of hip-hop, founded ROCAWEAR, a trendy brand, which combines two creative elements of hip-hop culture and music fashion, and constantly innovates in materials, fabric application and design creativity, successfully creating a refreshing sense of urban fashion. At the same time, ROCAWEAR has two decks of cards, SP &；; ROC team, "Black Pearl" supermodel naomi campbell, spice girl Victoria, hip-hop divas Siara and Namie Amuro, famous singer Cui Song and many other fashion stars have all served as spokespersons for ROCAWEAR. ROCAWEAR established an international website at the beginning of its establishment to provide exclusive products for consumers in Canada, Japan and Europe; In 2005, it opened its first exhibition hall for overseas companies in the Netherlands and set up a European branch in Amsterdam. In 2007, we opened a store in Canada. In the same year, we put forward the slogan "I won't lose" and advocated the attitude of "overcoming difficulties and defeating myself". In 2008, ROCAWEAR launched a brand-new perfume series 9, Evolution series, and gradually formed a collection of 16 products such as men's wear, women's wear, children's wear, shoes and hats, bags, watches, jewelry, perfume, Barbie dolls, etc. 20 10 China officially registered to create fashionable, natural, inspirational and personalized diversified costumes for young people who love music, life and dreams in China. By the end of 20 10, ROCAWEAR had 2,500 retail stores in 25 countries including North America, Europe, Asia and the Middle East, becoming the top fashion brand in the world.

34、iriedaily

German brand, the fusion of street and leisure style.

York zoo

York Zoo is a brand owned by ECKO. The word comes from new york's famous graffiti writer Mark Edmunds, also known as "Ali". When he goes out to Grafftey, he will paint his new york City as Zoo York, which will naturally become his crew name. Zoo York started from 1976, and now it has transformed from a graffiti label to a skateboard trend brand with diversified designs. In addition, DOUBLE PARK, a small IT agent in China, has become one of the most popular skateboarding brands in China.

36, clown

The legendary brand of global hip-hop industry was founded in 1995. ..

Distorted division

1995, when graffiti culture became popular again in France, five graffiti and sculpture artists decided to create limited edition T-shirts. The first two models were called "Wild Style" and "Pitbull Posey" respectively, and they were a great success as soon as they were launched. In line with the purpose of professional graffiti and loyalty to culture, they founded wrung Company, featuring unique and original pictures. The French street brand Wrung Division was born.

38.BBC Ice Cream (Billion Youth Club)

Billionaire boy club, although referred to as BBC for short, is not a British BBC TV station ~ use with caution! ) is a trend brand co-operated by Grammy Award-winning music producer pharrell williams and Japanese trend godfather Bape Bape founder Nagao Zhiming.

needle

Street style shoes brand from Britain, founded in 2004. Gareth Skewis, the founder, maintained a high enthusiasm for music, skateboarding and shoes when he was young, but he found that board shoes were not suitable for everyday wear, and the "limited edition" board shoes lacked affinity, so he founded this shoe brand that pursued quality and design but was worn by the public. Among the other three core personnel, Rose Choules is responsible for designing shoes, while Mat Fowler and Hannah Draper are responsible for designing patterns.

40. Etienne

A famous street brand with a history of more than 20 years. Pierre Andre, the founder, was born in Paris, France, and later immigrated to California. He was keen on skateboarding when he was young. He won the French national champion and the world champion successively, and then founded a company to make board shoes. At present, ETINES has a complete product line, such as clothing, capsules, accessories and so on. , but still take the board shoes as the main product, covering adults, men and women, teenagers, young children and even babies.

4 1、C 1RCA

C 1RCA, also known as CIRCA, is a skateboarding shoe company. 1999 was founded in Clemente, California, USA. It was founded by the four-star distribution company of snowboard company. Chad Musca, who had just left ES Skateboarding Company at that time, was the first professional spokesperson. On July 15, 2004, Four Star Distribution sold its snowboard-related industries to Burton Snowboards, including (Forum, Special Blend, Jeenyus, Foursquare), and later became a complete skateboard shoe company. And they are loyal to skateboarding under the slogan of "committed to skateboarding". Musca of Chad left C 1RCA in 2005 to join SUPRA skateboarding shoes.

Volume 42 Pass

Gaojie men's wear brand was founded in 1990. Now it belongs to Gruppo Industra Moda Corporation in Italy, and its brand is targeted at men aged 25-35, with more than 90 stores in France and Italy.

43. Pony (Pony)

PONY was founded in New Jersey, USA, 1972. PONY, which started with sports shoes, is a street fashion brand that recreates the American spirit. The biggest difference from other sports shoes brands is that PONY has a history of more than 30 years, and it was popular all over the world in the 1970s and 1980s. Even today, 30 years later, Pony's shoes still bear the most iconic Chevron logo, which is a basic service in the army. PONY also hopes to become the Chevron of the sports and leisure market, making sports and leisure products one of the necessary equipment for modern people.

44. Stage

The consistent design concept of STAGE is that the trend is equal to zero (none), and STAGE is equal to you and you. Simply put, it is "the trend is equal to zero, and STAGE is equal to you". The brand was founded in 2006, and the stage design team led by artist Show Lo continuously injected innovative ideas into street fashion design. In addition to original brand products, we also cooperate with international brands. Spongebob was launched in July 2009 after signing a contract with Disney in 2008. The brand has successfully opened branches in mainland China, Hong Kong, Singapore, the United States, Canada and Australia.

I hope I can help you!