Planning scheme of publicity activities

In order to ensure the safe and smooth progress of things or work, it is usually necessary to make a complete plan in advance, which is a detailed process of solving a problem or a project or a topic. What problems should we pay attention to when making a plan? The following is my carefully organized publicity plan. Welcome to learn and refer to it. I hope it will help you.

A comprehensive plan for publicity activities 1 1. Activity background:

At present, there are few students in our school, many parents with autism don't know about our school, and there is no rehabilitation training for autistic children, so many autistic children can't get effective treatment. Through on-site publicity of our school-running characteristics and teaching achievements, we will expand our school's popularity and recognition, and let more autistic children study in our school.

Second, the purpose of the activity:

1, give back to old classmates.

2. Recruit new students. Through this activity, more people will know and understand Starlight, pay more attention to autistic children, make parents full of hope for the recovery of sick children, trust Starlight and recruit more students.

3. Expand the popularity and trust of our school.

Three. Venue: Monument Square

Four. Activity time: 9: 00 a.m.-11:00 on May/Sunday.

Verb (abbreviation of verb) Target audience: autistic children and parents.

Theme of intransitive verb activity: light up the healthy growth of the future-report on the achievements of starlight teaching

Seven. Activities:

Preparation stage:

1, set up a preparatory group.

2. Find out the number of students enrolled in our school, the number of school leavers and the proportion of rehabilitation, which is a special individual situation.

3. Call the parents of old students to make an appointment.

4. Communicate with the old students and their parents to fully understand the health status of the old students.

5. Yes, I have been in primary school. Students and teachers whose children are in junior high school make a simple inquiry (don't mention the previous autism to teachers and students).

6. Invite rehabilitation students or parents to participate in this activity.

7. Collect students' paintings, life photos and other works that reflect students' recent situation.

8. Promote this activity on websites, post bars, newspapers, television and other media.

9. Make charitable donations to raise funds for this activity.

(2) Implementation stage:

1. Concentrate students' compositions, paintings, life photos, students or photos on the exhibition board for the participants to read.

2. Invite school leaders, parents and students.

3. School leaders, parents and students speak.

4. The class teacher shows the teaching achievements, lists the successful cases of students' rehabilitation, students' life in school and curriculum arrangement.

5. Parents list the differences between students after entering school and before entering school, as well as the current situation of students.

6, announced the students' feelings of admission and future life attitude, learning attitude, outlook on life, values, etc.

7. The person in charge of enrollment issues enrollment publicity, etc.

Eight, the cost budget:

1, media publicity expenses:

2. Material cost:

3. Personnel cost:

4. Mobile expenses:

A comprehensive plan for publicity activities. The first is to carry out thematic publicity activities.

Take the World First Aid Day as an opportunity, grasp the theme, carry out extensive publicity activities around "Traffic safety' rescue' is just around the corner", make full use of billboards, television, newspapers, internet, WeChat and other publicity carriers to spread the knowledge and ideas of emergency rescue and promote the Red Cross rescue work. Through publicity, let the masses deeply feel that the Red Cross is "saved" around them, and solidly promote the in-depth and standardized development of Red Cross emergency rescue training in our region.

Two, promote the successful completion of the "rescue training million project" project.

According to the training task of "One Million Rescue Training Project" issued by the Provincial Red Cross Society, combined with the progress in the first half of the year, the whole region continued to carry out the "Five Enters" activity of ambulance skills training, and carried out the popularization training of Red Cross ambulance workers and the masses' first aid knowledge. During the first aid day, we can actively improve the quality and effect of training through various forms of training and publicity, such as emergency rescue escape drills, demonstration of rescue skills, lectures on rescue knowledge and dissemination of knowledge on disaster prevention and avoidance.

Third, carry out ambulance training into community activities.

All the offices in the whole region seriously guide the community to carry out the theme publicity activities of "World First Aid Day". At least 2-3 communities in each office take the lead in demonstration, carry out special publicity activities and rescue training activities, invite traffic patrol departments to formulate traffic safety laws and regulations for the masses, and raise their awareness of traffic safety.

Give play to the role of ambulance training base and "fraternity home", open "Red Cross ambulance training public welfare class" for the public and community residents, and actively promote the Red Cross ambulance training into community activities.

Strengthen the publicity and popularization of automated external defibrillator (AED) related rescue knowledge, and improve the public's understanding of AED. Let more people be calm and avoid disasters.

Fourth, carry out ambulance training into campus activities.

In primary and secondary schools in the whole region, around the theme of "World First Aid Day" in 20xx, a wide range of thematic publicity activities were carried out. Give full play to the role of "school health and safety counselors", organize students to carry out traffic safety lectures, drills on disaster prevention and avoidance, popularize first aid knowledge training and other activities, so that more students can learn and master first aid knowledge and skills, escape and avoid danger in the face of danger, save themselves and each other, and protect their lives.

The "Provincial Red Cross Demonstration School" continues to play a leading role in radiation and carefully plans the theme publicity activities. We can take the lead in inviting traffic patrol departments to give lectures on traffic knowledge safety to students and their parents, improve students' awareness of traffic safety, and do a good job in education and publicity on campus safety, travel safety and life safety.

Five, to carry out the popularization and publicity of first aid knowledge.

All units take World First Aid Day as an opportunity. During this period, they carefully planned and arranged in advance to carry out emergency rescue training, drills and community publicity activities. Make full use of bulletin boards, television, newspapers, internet and other propaganda carriers, spread first aid knowledge and ideas around the theme, and actively create a good social atmosphere. Promote the in-depth and standardized development of Red Cross emergency rescue training, effectively improve the people's self-help and mutual rescue capabilities, promote the smooth implementation of 100,000 public welfare emergency rescue training projects, and comprehensively build a brand of Red Cross emergency rescue training.

A comprehensive plan for publicity activities 3 I. Purpose and significance

20xx The theme of World Meteorological Day on March 23rd is XXXXXX. Focusing on the theme of this year's Meteorological Day and the concept of public meteorology, safety meteorology and resource meteorology, this paper shows the development achievements of Shangyu meteorological cause, and draws up this plan with reference to the previous propaganda forms in various places for the propaganda work of this year's Meteorological Day. This planning case, trying to combine commemorative publicity activities with local reality, has various forms, rich colors and remarkable social benefits.

Two. Commemorative publicity activities

1, hold a press conference to commemorate and publicize 3.23 World Meteorological Day.

Time: March X.

Venue: Meeting Room of Municipal Bureau (or Hotel)

Content: journalists from Shangyu Daily, Shangyu Radio and Television Station and various news media organizations attended. Bureau leaders and meteorologists answered hot meteorological topics, invited participating news media to participate in various commemorative publicity activities organized by the Bureau, and wrote commemorative articles. The media should focus on promoting the commemoration of 3.23 World Meteorological Day throughout the city.

Requirements: During the event, Shangyu Daily, Shangyu News column of Shangyu TV Station and radio news programs timely report the development of commemorative publicity activities; Shangyu Daily opened a special page or column to publicize meteorological science and technology and meteorological economy; Shangyu TV station made a special report on this week's attention.

2. Promote in advance.

A. From the beginning of March, the World Meteorological Day on March 23rd was publicized by using TV weather forecast programs and network resources such as Shangyu Agricultural Information Network and Shangyu Information Port.

B. Carry out the World Meteorological Day exhibition and publicity in combination with the Science Popularization Corridor of the Municipal Association for Science and Technology, focusing on the development achievements of meteorological undertakings in Shangyu and the importance and necessity of disaster prevention and mitigation.

On March X, Shangyu Daily published an article commemorating the World Meteorological Day to prevent and mitigate natural disasters.

D. On March X, in combination with the educational activities to maintain party member's advanced nature, the news of developing party member's advanced nature education activities and improving the ability of meteorological services to agriculture was broadcast on Shangyu TV Station's Shangyu News. The Meteorological Observatory timely and accurately released various weather forecasts, scientifically guided the current spring ploughing production, and publicized and reported the role, advantages and disadvantages of meteorological services in agricultural disaster prevention and reduction.

3. Square publicity (this activity can be cooperated with the Water Resources Bureau)

Time: March 15

Venue: Cultural Square

Note: Take advantage of the March 15 event to set up a 10 publicity display board, hang a 10 publicity banner and release two balloons. Organized forecasters, service, law enforcement, lightning protection and other meteorological technicians to give lectures on meteorological laws and regulations, meteorological knowledge, lightning protection knowledge, safety of releasing hydrogen balloons, meteorology 1268, etc.

4, to carry out the activities of sending meteorological science and technology to the countryside

Time: March 17-20

Venue: 1-2 Township Market Center.

Content: Combining the commemoration of World Meteorological Day with the education and learning activities of keeping X advanced, the Municipal Meteorological Bureau invited the Municipal Association for Science and Technology and other departments to hold a unique activity of sending meteorological science and technology knowledge to the countryside, selected one or two townships, set up meteorological science and technology service consultation points in township fairs, and publicized meteorological knowledge, lightning protection knowledge, meteorology and agriculture to farmers through exhibition boards, wall charts, prize-winning questions and answers, and distributing publicity materials.

5, open the meteorological observatory propaganda to students.

Time: March 22 ~ 23.

Venue: Municipal Meteorological Observatory

Content: Organize meteorological enthusiasts in primary and secondary schools in urban areas to visit the meteorological forecasting business system of the Municipal Meteorological Observatory in batches, and experts from the Meteorological Observatory will introduce the professional knowledge of atmospheric detection and weather forecasting to students, broadcast meteorological popular science films and spread meteorological popular science knowledge.

6. Reports commemorating World Meteorological Day

Time: March 23rd.

Location: to be determined

Content: Relevant departments of the municipal government and retirees are invited to attend, and experts from the Municipal People's Hospital, the Municipal Hospital of Traditional Chinese Medicine and the Municipal Meteorological Bureau give reports on topics such as meteorology and health, meteorology and natural disaster prevention, etc., and watch the special propaganda film "Disaster Prevention and Mitigation" on Meteorological Day, so as to strengthen the horizontal connection and expand the influence of the departments through the reports.

A comprehensive plan for publicity activities. activity time

XX year XX month XX day

Second, the theme of the event

Theme of Energy Conservation Publicity Week: Saving Energy and Reducing Consumption to Defend the Blue Sky

Theme of National Low-carbon Day: Enhance Climate Change Awareness and Strengthen Low-carbon Action.

Three. Activity arrangement

1, theme publicity activities. Through various meetings, we will carry out energy-saving knowledge contests and special publicity activities on typical experiences of demonstration units of energy-saving public institutions, hold thematic publicity activities on energy shortage experience, green and low-carbon travel, garbage sorting, waste recycling, paperless office, and opposition to food waste, increase energy-saving and low-carbon publicity, and popularize knowledge on energy and resource conservation and resource recycling.

2, low-carbon day energy shortage experience activities. On June 13, the National Low Carbon Day, staff were encouraged to take public transport to and from work, and the air conditioning in the office area was stopped for one day except in special places; Public places (such as corridors and toilets) stop lighting for one day.

3. Make your own publicity panels and hang banners with propaganda slogans. Post posters and banners in office areas or key areas. At the same time, the use of electronic screens and billboards to popularize energy-saving and low-carbon common sense, and further improve the energy-saving awareness of cadres and workers. Guide employees to save resources, improve energy efficiency, and contribute to protecting the environment and building a beautiful home.

4, "energy saving public service SMS" publicity activities. During the energy-saving publicity week, you can also send "energy-saving public service short messages" through SMS, QQ group, WeChat group and other forms.

Four. Related requirements

All departments and units should put energy-saving publicity week activities on the important agenda, make unified arrangements and careful arrangements, and carry out colorful energy-saving publicity in combination with the actual situation to ensure good publicity results. After the energy-saving publicity week, it is necessary to summarize the activities in time and submit the summary materials of the activities to the township energy-saving office.

A comprehensive plan for publicity activities. Activity description

The members of the Tourism Association and all the students who have a strong interest in tourism are full of youthful vitality and fanatical passion. They will definitely take an active part in the novel, interesting and unique Weihai tourism lecture.

Being familiar with the freshman season of the school is an opportunity to meet the freshmen and exercise the ability of the club. Similarly, it is also the time for product promotion and the best opportunity for image planning.

In this golden month of publicity, which association takes the lead in planning creative activities will establish a good public image among students; Similarly, which business can do the most effective publicity this month, that business can establish a solid brand image, better consolidate the original market and attract new consumer groups.

Second, the market analysis

Compared with TV, newspapers, radio, light boxes, websites and other media, the school's publicity is cost-effective and can achieve the publicity effect with the least amount of funds.

There are 17000 full-time students in our school. With the enrollment expansion of the school and freshmen, nearly 5000 freshmen came to our school in the freshman season. The Tourism Association is open to all students, with members all over colleges and universities, a huge crowd and a wide influence.

The school is small, geographically concentrated, with strong pertinence, and the product brand is easy to be deeply rooted in the hearts of the people. In the past school activities, we have accumulated a lot of publicity experience. We have a strong publicity network coverage in the school, which can achieve the publicity effect with high efficiency and low cost in a short time, and have enough human resources to do the most comprehensive and three-dimensional publicity for businesses.

Third, the publicity plan

(1) Naming Right This event can be named in a similar way to the "Weihai Tourism Seminar" organized by Weihai Sincere Travel Agency, the only name of the Tourism Association.

(2) Brochure merchants provide their own brochures, which can be distributed with the assistance of the association.

(3) Make a double-sided program, with the publicity of activities printed on one side and the advertisements of merchants printed on the other. Merchants will provide electronic versions of the design drafts of merchants' advertisements, and the association will be responsible for distributing them.

(4) Poster promotion activities: As a sponsor, a merchant appears on a poster, and can print the logo of the merchant or provide a space not exceeding the total poster area of 1/4 to promote the service and brand image of the merchant.

(5) One to two weeks before the start of the banner publicity activities, banners with the names of the merchants shall be hung in front of the main roads and dormitory buildings of the school, and the contents of the banners shall be determined by the merchants without affecting the publicity of the activities.

(6) The brand culture of the merchants can be integrated into the network report of this activity. Merchants provide electronic materials of their own enterprises, and the association is responsible for editing the WeChat account uploaded to the Tourism Association.

(7) Promotion of prizes: the prizes needed during the activities sponsored by the merchants or the trademarks of the merchants are printed on the prizes.

(8) Sponsors can be introduced at the site of on-site publicity activities, props with merchant characteristics can be used for layout at the site of activities, and small games with merchant characteristics can be played during the activities.

(9) Speakers can send representatives to participate in this activity, and give speeches as guests during the activity.

(10) At the beginning and end of the on-site thank-you activity, the names of businessmen appeared in the host's concluding speech in the form of verbal thanks.

Four. Activity arrangement

leave out

Verb (abbreviation for verb) activity budget

leave out

Sponsorship of intransitive verb activities

In order to reduce unnecessary expenses and save costs, if the merchant can provide entity sponsorship for the project related to the activity expenditure, it will cancel or partially cancel the expenditure of the project in the budget according to the actual situation; In order not to affect the promotion progress, the cash sponsorship provided by the merchants must arrive within the agreed time, that is, one week before the welcome meeting; In-kind sponsorship provided by merchants must be guaranteed in quality and quantity and arrive within the agreed time, that is, five days before the welcome meeting; If the merchant proposes to build a stage on campus, the association will actively negotiate with the relevant leaders of the school party Committee, but the result is uncertain.

Merchants can lead employees to attend this lecture, invite partners or customers to attend the welcome meeting, and the association can be responsible for hosting; If the merchant has other publicity schemes or methods, it can be further discussed.