What are the newspaper layout terms?

Newspaper layout refers to the arrangement of words and pictures on all sides of a newspaper. It is the overall product of the layout of various manuscripts in a newspaper, an important part of the formation of newspaper personality, the first contact object of readers and an important means to help and attract readers to read. The contents of newspaper editing include planning, editing and layout. The layout editor should determine the position of the article in the layout according to its importance and relevance to the theme of the whole page. Next, let's learn the terminology of newspaper layout and the related knowledge of newspaper layout design. First, the newspaper layout terminology

1, layout

Newspaper format is the name of newspaper specification, which is based on the overall format of printed paper. How many sheets can a folio paper (109.2cm×78.7cm) be cut into? This is called how many sheets. Half of the width of the whole paper is called folio, and newspapers are also called folio four pages. A quarter of the full paper format is called quarto, and newspapers are also called quarto and quarto. At present, there are also some irregular newspaper layouts, such as wide and narrow newspapers. Layout is the overall product of the layout of all kinds of manuscripts in newspapers, and it is the first contact object of readers.

2. Version

Any newspaper is composed of multiple sections, ranging from four editions to dozens or even hundreds. The order in which these versions are discharged in sequence is called the version number.

Step 3: Header

Headlines are always placed in the most conspicuous position, mostly in the upper left corner of the home page. In addition to registration, it is also necessary to indicate the publishing unit, date of publication, edition published on that day, total number of publications, weather forecast of that day, serial number, postal code, etc. Also publish on the header; Newspapers on the computer network also publish the website of the newspaper; Some also indicate the nature and affiliation of newspapers. The position of headlines is usually fixed, but some newspapers will move the position of headlines on certain days to attract readers' attention. Many newspaper titles are printed in color on specific days, and some newspaper titles are printed in color every issue.

Step 4 report your eyes

A small page next to the header, commonly known as "newspaper eye". There is no provision for the content arrangement of "Eye Newspaper", some are used for publishing executive summary, calendar and weather forecast, some are used for publishing important news or pictures, and some are used for advertising. Due to the prominent position of "newspaper eye", the advertising fee is particularly high.

5. Version location

The layout position of a newspaper is called the layout position. Generally, the first edition is an important edition, and the news ranked in this edition is more important than other editions.

6. Cylinders

A column is a garden where newspapers regularly publish similar topics, such as "Science and Technology World", "International Outlook" and "Letters from Readers".

Step 7 start business

The size of the entire newspaper area. It is called the beginning of the white newspaper. A newspaper half the size of a white newspaper is called folio, which is a big newspaper, and a newspaper quarter the size of a white newspaper is called quarto, which is a tabloid.

8, version heart

Refers to the place where text or pictures can be arranged except for the white edges around the page, that is, the capacity of the page.

9. Layout

Layout refers to the structural composition of the layout. Its main body is news information. News information consists of headlines, words and pictures. The common formats are flow regular, comprehensive staggered, symmetrical, garden, crown, picture and so on. Column style is the most basic form of newspaper layout. Layout is a reasonable and ingenious combination of various column styles. Usually, the commonly used column style is called basic column. Sometimes, in order to make the layout have a variety of structural forms, it is also commonly used to break columns, close columns and insert columns. The basic column of folio newspaper generally refers to the word 13 of primary five, and the column of quarto seven-column newspaper is the word 10 of primary five.

10, eyebrow newspaper

Refers to the text printed on the eyebrow line, including registration, version, publication date, layout content identification, etc. If some newspapers report the eyebrow layout, the eyebrow line is in the middle of registration, generally the font of the first page registration is reduced; One end above the eyebrow line is the publication date and edition of the newspaper of the day, and the other end is the layout content identification, such as "economic" and "political" laws? Society ","education? Science? Culture "and so on. The function of newspaper eyebrows is to facilitate readers' retrieval. Because the first edition has a header, the first editions of all newspapers have no eyebrow lines and newspaper eyebrows.

1 1, reporting

Edge of fingerboard core. At present, most newspapers only have the upper edge, which is the same width as the core, called antenna, also called eyebrow line; Only the previous edition has both antenna and ground wire (lower edge). Publish the address, zip code, telephone number, pricing, advertising license number, printing time of yesterday's newspaper, printing time and so on under the ground wire. Other newspapers don't even have antennas.

12, joint

The width of the gap between two adjacent pages of a newspaper is not particularly limited. Some major newspapers leave a blank in order to be solemn and generous in layout. There are also many newspapers, especially quarto newspapers, which publish advertisements and detailed information in the middle seam in order to make full use of the layout.

13, font

The basic fonts of Chinese characters commonly used in laser phototypesetting newspapers are: Shu Song, Bao Song, Xiao Biao Song, Imitation Song Song, Bold, and Regular Script. In addition, there are some optional fonts, such as Lishu, Weibei, Xiaoyao, Xingkai, Dahei and Zhunyuan. , as well as oblique characters, spiral characters, initials, hollow characters, three-dimensional characters and so on. Fonts are very rich and can be deformed at will.

14, font size

At present, the laser phototypesetting newspaper publishing system is generally equipped with 22 fonts ranging from size 7 to 96 pounds. Each font size can be derived into a variety of fonts through the stepless zoom function of the computer.

15, lace

Lace is an important means in layout design. With its unique aesthetic effect, it plays a very good decorative role in the layout structure of newspapers and adds color to the layout.

16, shading

It is widely used in layout design, which can improve the visual effect of the layout, enhance the visual impact strength of the title and improve the artistic expression of the title. Hundreds of tones and variable gray levels provide good conditions for layout design and the production of titles and publications.

17, line

Lines include main line, reverse line, double line, ripple line, double ripple line, lower Wuwen line, upper Wuwen line and shadow line. , which is very common in the use of layout, can arrange the layout reasonably.

18, general office

Refers to the version formed by opening two opposite pages on the same side of a newspaper. The area of the whole plate includes two plates and the middle seam between the two plates. General layout is generally used to report important events. Its advantages are that it can arrange the materials to be published in a larger layout space, which is more concentrated and flexible, and it can use larger titles, pictures and decorations, which is more imposing than the general layout. But the general layout is organized around a center, the content is relatively simple, occupying more pages, which is not suitable for common use. The layout of folio newspapers is already very large, and the whole page is rarely used; Most full-page newspapers are quarto newspapers.

19, print page

Printing paper is the unit for calculating the length of a publication. The whole flat paper is divided into two parts, and each part is called a folio. Divide the paper in two, which is "four cracks".

20, newspaper type

Refers to the shape of a newspaper, including its plane area and aspect ratio. There are two kinds of traditional newspapers in China: quarto newspaper and folio newspaper. There are alien newspapers now.

2 1, version sequence

There are different layouts in the layout order.

22, version group

It is a relatively independent part of the newspaper and consists of several pages related to the content.

23. Basic columns

At the center of the version, equidistant columns are formed by a certain column system.

24. Change columns

When typesetting, editors sometimes need to change basic columns, which is called changing columns. There are two types: one is long column (combined column), that is, the basic columns are merged by times, and the other is broken column, that is, the basic columns are divided again after being broken.

25. Banner

It is to open all the basic columns in the center of the page, arrange words from left to right or publish huge pictures.

26. Double title

It refers to publishing a manuscript as important as the title in a conspicuous position or at the lower right of the layout, forming a "double title". Its characteristic is that the titles of the two titles are equally prominent, and the strength caused by the use of pictures and borders is equal, which is the biggest.

27, pour the headlines

A double title, that is, an important manuscript with the same specification as the title at the lower right of the page.

28. Subtitles (false headlines, headlines)

It is a manuscript that occupies an important position in the layout, but it is not actually a title. Generally located above and to the left of the real title, the title is smaller than the headline, involving important people, institutions and activities, but there is no substantive and important content.

29, tic-tac-toe segmentation

Divide the layout evenly with two vertical lines and two horizontal lines. The four points where the vertical line intersects the horizontal line are the visual centers of the layout.

30, cross segmentation

The specific segmentation method is to take a vertical line and a horizontal line and divide the layout into four parts, including cross-balanced segmentation and cross-unbalanced segmentation.

3 1, golden section law

It is a geometric mathematical proportional relationship, that is, the proportion of the whole to the larger part is equal to the proportion of the larger part to the smaller part.

32. Quadrant law

The specific segmentation method is to take three horizontal lines and two vertical lines and divide a composition that conforms to the golden section law into 12 blocks on average.

33.strong

Layout has the characteristics of attracting readers' attention, and the strength to distinguish different areas of layout space is edition order and area order.

Second, common sense of newspaper layout design

1, the competition of newspapers, that is, the competition of layout advantages.

2. The law of proportion is an important basis to realize the aesthetic feeling of form.

3. Layout design should follow the principle that form serves content. Design layout is not for decoration, but for explanation; Not to cause a sensation, but to make readers feel kind; We should not only look at the reaction of colleagues, but also pay attention to the reaction of readers.

The title captures the heartstrings, and the picture attracts the readers.

5. A finished newspaper in the hands of ordinary readers must at least go through "three proofreading and two inspection".

6. In the layout of a horizontal newspaper, the upper left corner is more important than the upper right corner.

7. The content on the same side as the header is called the home page.

8. On the same page, different locations have different degrees of attention. According to the trend of text arrangement, people's visual physiology and the habit of reading newspapers, the bottom is usually more important than the bottom, and the left is more important than the right.

9. China newspapers bid farewell to the history of "lead and fire" and entered the era of "light and electricity".

10, the contents of newspaper editing include three parts: planning, editing and editing.

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12. A good layout makes people feel that the layout content is both readable and visible, with high ideological and artistic quality. It is a perfect combination of ideology, journalism and artistry. A distinctive layout is composed of various distinctive sections, distinctive titles and distinctive photos, which are scientifically and artistically combined.

13. How to design and beautify the layout? Make the finishing point-explain the title. Eye-catching-the eyes cleverly choose pictures. A keen sense of smell-highlighting the "two innovations" selected in the text.

14, layout "two new": news and freshness.

15, the aspect ratio of horizontal photos is 5:3, and the aspect ratio of vertical photos is 3:5, giving people a sense of stability and serenity.

16, news should be arranged in a square.

17, try to cover the text, try not to break the text, and don't set the bottom.

18, aesthetic principles of layout design: balance, contrast, unity, rhythm and momentum.