It's hotter than the weather

On August 18, 2022, Modern China Milk Tea Shop, a famous online celebrity in Hunan, officially entered Nanjing, which was also liked by many consumers in Nanjing. In the tea shop, before the door was opened, people were already waiting in line at the door of the tea shop, and scalpers helped consumers buy it. Prices range from 10 yuan to 200 yuan, because sometimes there are many people and the queue time is long. But even if the price is so expensive, many people still buy it, which is the network celebrity effect. Anything with the words "network celebrity" seems to be the object of everyone's snapping up.

It is normal to queue up in front of many online celebrity brands, and some scalpers are also cooperating with stores. As soon as these scalpers began to line up, the staff in the store packed their things and gave them to scalpers, who then gave them to consumers to make money. But the weather in Nanjing is very hot, so if scalpers really have to queue for two hours, then Bian Xiao himself thinks scalpers can't stand it.

High price is actually a kind of hunger marketing for merchants. In this case, more and more people want to buy, and some scalpers often say that only they can buy, which makes everyone trust scalpers more and more. In addition, some shops wrote that today's milk tea has been sold out, but scalpers can still buy it. This issue is also worth pondering.

If a cup of milk tea is really sold in 200 yuan, Bian Xiao will not choose to buy it, which is totally unnecessary. Some milk tea brands were not founded for serious business at all from the beginning, but the usual means of some capitalists, just to make money. Such hunger marketing will also make more consumers willing to pay the bill and earn more than selling goods honestly.