Traditional Culture Encyclopedia - Hotel accommodation - What field does Lego belong to?

What field does Lego belong to?

Toy building block field? .

Lego Group is a world-famous toy manufacturer, and its sales volume has been among the top ten toys in the world. Lego toys have been accompanied by the growth of countless children. In the eyes of children and parents, Lego represents happiness, unlimited imagination and a creative future.

brief introduction

Origin: Denmark "LEGO", as the brand of LEGO, is a synthesis of the Danish word "leg godt", which means "have a good time". In Latin, this word means "I put them together" (I built them). Lego uses "play" as the self-expression of the brand, similar to "Lego"

By 20 19, Lego has 2 million members all over the world, and Fortune once rated Lego as "toy of the century". Who would have thought that when the prototype of Lego was born in 1932, it was just one of the commodities-a wooden toy built by Danish carpenter Ole Kirk Christiansen in a small village in Bilund.

Two years later, Lego had its own name "Lego". 1949, Lego began to produce plastic building blocks toys, which laid the basic form of Lego toys, but the real toy revolution did not happen until 1955.