Traditional Culture Encyclopedia - Hotel accommodation - Advantages of developing hotel applets
Advantages of developing hotel applets
1, improve the exposure of the hotel.
For enterprises and businesses in the hotel industry, in order to improve the occupancy rate, more people need to know themselves and know themselves. And small programs can help enterprises and businesses in the hotel industry do this work well. Because:
(1) applet is based on wechat, which has 1 billion active users, which means that hotels can "advertise" on a platform with 1 billion users.
(2) There is a "nearby applet" function in the applet, which can directly expose the hotel to the mobile phones of WeChat users within 5 kilometers nearby.
Step 2 increase income
The competition in the hotel industry is still fierce. In order to attract more customers, some hotels often choose to cooperate with third-party platforms. In cooperation with third-party platforms, it is not only necessary to pay an expensive "entrance fee" to the platform, but also the platform will draw a "commission" from it after customers place orders on the platform, so that the hotel's revenue will be greatly reduced. But if you have a small program, you can solve this problem. Because the applet is the hotel's own platform, orders made on this platform do not need to be charged commission, so the hotel can increase revenue.
3. Achieve customer fission
For the hotel industry, word-of-mouth communication between customers can often form word-of-mouth communication, which brings huge traffic. However, the hotel industry seems to have no effective way to do this well. But if you have a small program, you can solve this problem. Because the applet is based on WeChat, it can be directly forwarded to WeChat friends and groups. At this time, if the hotel cooperates with some activities such as grouping and bargaining, it can often trigger users to actively share and forward. This can often achieve customer fission and bring more traffic.
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