Who is in charge of Beijing International Hotel?

Bill Mariott, Chairman and CEO of marriott International Hotel, once said, "Revenue management not only increased our income by millions of dollars, but also taught us how to manage it more effectively."

Enterprises applying revenue management have increased their income by 3%-7% and their profits by 50%- 100% without major expenditure. Some people even think: "those enterprises that ignore the application of revenue management to maximize revenue and profits will lose their competitiveness." The Wall Street Journal believes that revenue management is in the first place in the current business strategy, and that revenue management is a practice that needs to be explored and has a bright future.

At present, airlines and hotels under the top management groups in the world, such as Holiday Inn America, Hilton Hotel, Hyatt Regency, Intercontinental Hotel, Westin Hotel, marriott International Hotel, China International Airlines, China Eastern Airlines, Grand Hyatt Beijing, China World Hotel, Shangri-La Hotel, Wang Fu Hotel, Beijing International Club and Marriott Beijing, all regard revenue management as a magic weapon for their market competition.

China's entry into the World Trade Organization (WTO) has not only brought great development opportunities to the hotel industry in China, but also attracted unprecedented ruthless competition from many multinational hotel groups. How to make various decisions quickly and accurately according to the changes of the market, optimize the control of the hotel's tourist source structure and sales channels, improve the hotel's average house price and room occupancy rate, and enhance the market share of customers, so as to achieve the goal of maximizing the total revenue of modern hotels, is an urgent problem for every hotel.

Revenue management system is a magic weapon for modern hotels to achieve the best revenue. It can not only ensure the scientific and accurate decision-making, but also greatly reduce the workload of managers' decision-making, and will continue to add extra wealth to the hotel. At present, the revenue management system has been successfully applied to hotel, car rental, luxury cruise, railway passenger transport, apartment rental, TV advertising and other service industries.

In order to improve the revenue management level of China hotel industry and help hotel managers to establish a modern management model with revenue management as the core and win-win effect, the Hotel Professional Committee of the International Training and Certification Association and China Hotel Management Training Network decided to hold a "Advanced Seminar on Modern Hotel Revenue Management and Control" in Beijing to enhance the core competitiveness of China hotel industry.

I. Course Harvest: Through training case analysis, discussion and project training from the actual working environment, students can:

1. Understand and realize the importance of revenue management in enterprise and hotel operation;

2. How to work out the annual budget of the hotel, including the occupancy rate, average house price, operating income, etc.

3. Analyze the competitiveness of competitors and hotels, and formulate short, medium and long-term strategic objectives and action plans;

4. Correctly evaluate the hotel's market positioning, enhance the hotel's competitiveness, and maximize the hotel's operating income;

5. Formulate a reasonable hotel price strategy, control the structure of tourists, and improve the average house price and room occupancy rate;

Second, the course outline:

Module 1: the basis of revenue management

1. Characteristics and restrictive factors of hotel income

2. The main functions of revenue management

3. Revenue cycle and market demand forecast

4. Main indicators to measure hotel income

Module 2: Hotel Competitiveness Evaluation and Market Positioning

1. Evaluate the market changes in the hotel area.

2. Assess the changes of hotel tourist structure.

3. Objectively and truly evaluate the overall quality of hotel services and facilities.

4. Evaluate the hotel's competitiveness and market positioning.

Module 3: How to Establish Market Competitors

1. Brand quality and standards of competitors

2. Hardware facilities and services of competitors

3. The source market and marketing strategy of competitors

4. Establish the strategies and skills of competitors.

5. How to evaluate competitors' products and services?

Module 4: Product Price Strategy and Channel Control

1. How to determine the relationship between hotel products and the market?

2. Ten principles of hotel product pricing

3. Management and control of sales channels

4. The main marketing methods of products

Module 5, Revenue Management and Market Strategy

1. How to set short-term and long-term market strategic goals?

2. How to make the annual market budget of the hotel?

3. How to hold a successful sales and marketing strategy meeting?

4. How to hold a weekly revenue management meeting?

5. How to follow up and evaluate the revenue strategic plan?

Module 6, Income Project Management and Application

1. Revenue team management and departmental communication

2. How to establish and implement a successful revenue management project?

3. Revenue management tools: software

4. The application of revenue management in hotels.

Third, the lecturer profile:

Mr. Li, a senior trainer of China Hotel Management Training Network, is currently the senior manager of a platinum five-star hotel in Beijing. He used to be the front office manager of Beijing Jinyu Marriott Hotel, the room director of Boao hong kong gold coast hotel, the front office manager of Shangri-La Hotel in Changchun and the Imperial Capital Hotel in Beijing. He has received hotel management system training in Hyatt Regency Xi (Epang Palace) and Grand Hyatt Hong Kong, and obtained Hyatt International Qualification Certificate, with 65,438+02 years of rich experience in international hotel management and training.

4. Training target: hotel general manager, marketing director, marketing director, revenue manager, customer service manager and middle and senior managers.

Fifth, the course features: the course is focused and targeted; Interactive teaching, active atmosphere; Proceed from practice and get immediate results.

Training time of intransitive verbs: the first period is April1May-June 17, 2006, and the second period is October 25-27, 2006.

7. Training fee: 2380 yuan (including handouts, school supplies, lunch, etc.). ), accommodation expenses.

Eight, registration method:

1. Fill in the application form and fax it to extension 0 10-5 1653959. 22, and confirm the training by phone.

2. After receiving the detailed registration notice, the trainees will remit the training fee to the designated account and fax the remittance slip to us;

Registration hotlines: (0 10)5 1653958, 516539591703158 Fax: 010-5/kloc-0.

Contacts: Teacher Xie, Teacher Qiao and Teacher Peng Website: Email: hmgroup @163.com.