Is it expected that the star-rated hotel will be profitable in five years?

How's business after two months of business? Huang Heshan spat out the word "lose" with a wry smile. The hospital has planned 300 beds, but now there are less than 30 people, which is far from what he expected. "I have been to the nursing home in Guangzhou, where the queue is very hot. There are more than 4,000 people over 70 years old in changping town. This situation really didn't happen to me. "

Star-rated hotels are all in transition to provide for the elderly, and it is hard to find a public nursing home. A four-star hotel in Dongguan, once a European-style mansion, has turned into a private high-end nursing home. The occupancy rate is only about 1%, with 300 beds and only 30 people staying. The boss is full of bitterness.

China's aging problem is more serious than other countries, and it is more difficult to solve it. The development of China's commercial endowment insurance is even more insufficient. Most people only have social security and no commercial endowment insurance. The income after retirement only accounts for 1% before retirement. ?

Many private nursing homes in Dongguan have tried the combination of water, medicine and nursing. There are many star-rated hotels that have transformed into high-end old-age care, but the market response is far below expectations.

The low occupancy rate of Xiang Hao Recreation Nursing Home also exists in several other private pension institutions. The reporter visited and found that their occupancy rate was only about 10%, and many nursing homes mentioned the word "loss" in their interviews. Kang Hu Nursing Home in Huangjiang has more than 900 beds, and only about 140 people are staying at present. "It must be a loss now." The person in charge of the hospital said. Jinci Nursing Home, which just opened in June this year, has 230 beds and 19 people. Yang Aiju, president of the hospital, said with a smile, "It may not be profitable next year, but the Dongguan market still has great potential to be tapped.".

Why is the occupancy rate so low? At present, the fees of private nursing homes in Dongguan are divided into three grades, which mainly distinguish health of the elderly, semi-disabled elderly and disabled elderly, and the prices are mostly from 2,500 yuan to 6,500 yuan. Among them, the health charge of the elderly is the lowest, and the lowest charge is only about 1.500 yuan. Disabled elderly people have personal care at personal price.

Analyzing the reasons, on the one hand, everyone's concept has not changed, on the other hand, it may be related to the fact that the elderly in Dongguan generally have old houses and homesteads.

Huang Heshan said that it is advantageous for him to transform the hotel into a nursing home, because the Versailles hotel has a relatively large space and a relatively quiet and comfortable location, and Dongguan lacks large private nursing homes. But he believes that the biggest obstacle to being a nursing home is the concept. Locals believe that only unfilial children will send the elderly to nursing homes. He wants to change this concept and give the elderly a relaxed and comfortable pension environment.

He said that the nursing home is not expected to make a lot of money, and it will be difficult to make money for at least five years. What will eventually develop can only be left to time to judge.