Xi Sheraton Hotel Brand Profile

Sheraton is a famous brand owned by Starwood, a Fortune 500 hotel management group. Sheraton was founded by Ernest Henderson on 1937 in Sushushan Town, not far from Boston. 1933 started to enter the hotel industry, 1937 established Sheraton Hotel Company, and 1939 started to operate.

Sheraton 1983 entered the China market, with 19 hotels in China and 17 hotels under construction. Hotels in China have capital entrustment, franchise and selective operation. Hotels opened in China are located in metropolises and famous tourist cities, including two in Beijing, and other hotels in Tianjin, Shenyang, Guilin, Xi, Wuxi, Nanjing, Suzhou, Sanya and Huizhou.

1. Sheraton Hotels and Resorts

Sheraton Hotels & Resorts helps guests to connect with more than 400 hotels in 75 countries around the world. Sheraton Hotel is in the final stage of the global brand revival plan, with a total investment of about 6 billion US dollars. It is planned to invest US$ 4 billion in hotels in North America, including more than 2 billion new hotels, 65.438+0.5 billion hotel decoration and 400 million brand redesign and upgrade. Sheraton Hotels & Resorts is a brand owned by Starwood Hotels & Resorts International Group.

2. Sheraton Development History

1937, Sheraton founders Ernst Henderson and robert moore bought their first hotel in Springfield, Massachusetts. In two years, they bought three hotels in Boston. The company was named after Sheraton.

From 65438 to 0947, Sheraton new york Company became the first hotel chain listed on the stock exchange.

From 65438 to 0949, Sheraton began to expand into the international market through the acquisition of two Canadian hotel chains, and grew rapidly around the world.

1958, Sheraton launched the industry's first automatic electronic reservation system "Reservationtron".

196 1 year, with the official opening of Sheraton Tel Aviv, Israel, the first Sheraton in the Middle East made its debut.

1963, the first Sheraton Macuto Hotel in Latin America opened in Venezuela.

1965 Sheraton celebrates the opening of the 100 Sheraton Boston Hotel.

1970, Sheraton Hotel became the first hotel chain to provide guests with free direct dial telephone service (1 800 325 3535), which has been in use ever since.

1985 As the first international hotel chain operating in China, Sheraton has opened another milestone.

1998, Starwood Hotels & Resorts International Group acquired Sheraton.

In 2004, Sheraton launched the "Sweet Sleeper" bed plan.

In 2007, Sheraton launched @ Sheraton.

3. Brand core value

Warm and cordial contact, induction, communication and enjoyment.

4. Brand positioning

Sheraton. Life is better if you have the same taste.