How to write the liquor sales plan?

First, market development.

According to the current concept and price of the company's products, we must first set a good positioning for the products, and a good direction can ensure the benign development of the company's products. In the previous market analysis, the transformation of market competitiveness was introduced, and the terminal market of wine industry has begun to become the main battlefield for manufacturers to compete. The expansion of wine chain stores is an obvious example. If manufacturers want to gain a foothold in this part of the market, they must make a breakthrough in service and innovation. In view of the present situation of the company, I suggest adopting a step-by-step decentralized development mode. The so-called step-by-step decentralized development method is to disperse the regional model stores first and develop the market in the form of point and area. In the process of developing the market, the direction is the first factor and the method is the second factor. The two are inseparable, and they must be strongly combined to develop a market suitable for the company's development.

Second, product sales.

According to the specific situation of the company and stores, formulate annual sales tasks and monthly sales tasks, and then decompose them according to the specific situation of the market. Break it down into monthly, weekly and daily. Divide the monthly, monthly and daily sales targets into various systems and stores, complete the sales tasks in each period, and improve the sales performance on the basis of the sales tasks. Summarize the shops that can't be completed and adjust them in time. The main means are: improving team quality, strengthening team management, carrying out various promotional activities at different stages, and formulating reasonable and effective reward and punishment system and incentive scheme (this is carried out according to the market situation and the actual situation of the time period). In the peak season of sales, we will carry out large-scale promotional activities for liquor chain stores and vigorously promote terminal market sales.

Third, customer management and maintenance.

Effectively manage and maintain the relationship between the existing terminal chain stores and agent customers, establish customer files for each chain store customer and agent customer, understand the sales situation and strength, and spread the company's corporate culture and product knowledge irregularly and planned, especially after the peak season and before the peak season. Understand the basic situation of agents and chain store leaders, visit regularly, communicate with each other, and make sales plans and promotion plans.

Fourth, brand and product promotion.

20xx brand and product promotion, cooperate with and implement the company's regular brand promotion and product promotion activities, enhance brand awareness, cultivate brand use frequency and brand loyalty, and plan some low-cost public relations publicity activities through TV, magazines, newspapers, internet and outdoor publicity channels to enhance brand image. If possible, joint promotion with various chain customers can not only expand influence, but also establish good customer relations. Product promotion mainly includes some roadshows or static exhibitions, as well as some product promotion and normal business promotion.

Verb (abbreviation for verb) terminal layout

The establishment and popularization of terminal sales channel outlets will greatly increase. In view of this situation, the design department must actively cooperate with the sales department at any time and place, actively cooperate with the product image construction of chain stores and counter companies in stores, and display the product image in a unified, neat, reasonable and standardized manner, which can be based on the company's unified standards. Actively arrange regular posts, sample tracking and sales replenishment for terminal promotion and training. A specific person in charge of the company is responsible for formulating terminal layout standards.

Six, the planning and implementation of promotional activities

The planning and implementation of promotional activities are mainly carried out in sales, which can increase the sales of products in the off-season and promote the market share of the company's products. One is to strictly implement the company's promotional activities, and the other is to flexibly plan and adjust some promotional activities according to the market situation at that time and the promotional activities of competitors. The main idea is to seek advantages and avoid disadvantages, and highlight the planning advantages and disadvantages of key activities according to the advantages of the company's products and market resources.

Seven, team building, team management

In the eyes of some people, the competition of wine brands is still a simple advertising war, price war, channel war, etc., but the essence of enterprise operation is forgotten. No matter how strong an enterprise's financial strength is and how deep its resources are, the manipulator of all resources will always be people! The wine industry has been pursuing service differentiation for many years, so a good sales team is even more essential. Traditional team building has exhausted many enterprises and failed to play a team role. Only by having an excellent team can we really decide the rise and fall of the enterprise in the future wine competition.

Team building: A good team can make every member have a sense of belonging, and the two elements of belonging: one is to grow up in the team, and the other is to have a good income with the team. With these two points, the rational use of human resources should be considered when building a team. Misuse will not only waste company resources, but also affect the growth and cohesion of the team.

How to write a liquor sales work plan

First, study hard and improve professional quality.

(1) Take time to learn marketing knowledge (especially liquor marketing) through various channels, learn some successful marketing cases and cutting-edge marketing methods, and make your marketing work have certain knowledge support.

(2) Always consult, communicate and learn from company leaders, friends from peers in various regions, and marketers from other industries in the market, so as to greatly improve their business level, market operation, grasp and interpersonal communication.

Second, further expand sales channels.

On the premise of advertising in 10, we should further expand to tobacco hotels, restaurants, consignment companies, hotels and group buying channels. In the aspect of group purchase channel expansion, 10 mainly did more work on the three systems of army, industry and commerce and large state-owned enterprises with more system numbers and reception tasks, and gradually infiltrated into other enterprises.

Third, do a good job in market research.

Further research and exploration of the market, record all kinds of data in detail, improve all kinds of archival data, and make some analysis and countermeasures supported by stronger data to make it more scientific and make up for the lack of experience and sensory understanding. Understand and master the sales situation of the company's products and other liquor brand products and the trend of the whole liquor market, so as to cope with various market conditions and adjust marketing strategies in time.

Fourth, work closely with President Hu to do a good job in sales.

While stabilizing the existing network and consumer groups, assist Mr. Hu to fully expand the sales network and tap potential consumer groups. At the same time, it drives the sales enthusiasm of salesmen.

Verb (abbreviation of verb) suggestion and implementation

(1) To improve the comprehensive quality of employees in the company, especially the quality of business skills must be improved rapidly to meet the needs of enterprise development.

(2) To attract talented elites to join the company, mainly sales elites.

(3) Do a good job in negotiating safety sales business to ensure the legitimate rights and interests of employees and enterprises.

(4) We should take "people-oriented, serving enterprises" as the core, strengthen the construction of corporate culture, establish a good corporate image, and enhance the internal vitality and influence of enterprises.

How to write a liquor sales work plan

First, make monthly and quarterly work plans. Make full use of existing resources and try our best to open up the advertising market. In view of the limited number of our terminals at present, while striving for launch, we will also do more paving work for the future market and strive for more customers with large volume and long-term launch to participate. According to the increase of the number of terminals, adjust the working strategy and develop new fields.

1. In the first quarter, focus on paving the way and promoting the market, and expand the popularity and speed of Qian Chao Liquor Company. Because it is in the special period of the two festivals, many units have completed the publicity plan and will be in the off-season of advertising after the festival. I will make full use of this time to supplement relevant knowledge, step up contact with customers' feelings and form a strong customer base. Appropriately find smaller customers to advertise, but I expect that the other party will ask for a very low discount or pay for advertising with goods.

2. In the second quarter, because of "Labor Day", the advertising market will usher in a small peak period. As the weather gets hotter, advertisements for drinks, toiletries and anti-mosquito products in summer will be made. Will be developed as the focus.

3. During the "Eleventh" and "Mid-Autumn Festival" in the third quarter, the advertising market will bring a good start for the second half of the year, and some liquor products will join the advertising ranks. Moreover, with the increase in the number of terminals laid by our company, some long-term large-investment customers can gradually penetrate in to make full preparations for the advertising war at the end of the year.

4. The advertising work at the end of the year is the peak of the year, plus our year-long terminal laying and customer promotion, which is believed to be the hottest time in our advertising department. With more and more people getting married in winter, some wedding services and wedding supplies will also join the ranks of advertisements, and the advertising atmosphere of the two festivals will also follow in this environment.

I will do a good job in customer development according to the actual situation and time characteristics, and adjust my work ideas in time according to market changes. Strive to fulfill the advertising quota!

Second, make a study plan. Market development needs to constantly adjust business ideas according to the changing market situation. Learning is very important for business people, because it is directly related to the pace of a business person advancing with the times and the vitality of business. I will adjust my study direction according to my needs and replenish new energy. Product knowledge, marketing knowledge, delivery strategy, data, media operation management and other related advertising knowledge of China Education Universal Network are all the contents I need to master. Only by knowing ourselves and ourselves can we be in an invincible position (I also hope that the company will give our business people support in this regard).

Third, strengthen their own ideological construction, enhance overall awareness, enhance sense of responsibility, and enhance team awareness. Take the initiative to do the work to the point and implement it to people. I will try my best to reduce the pressure on leaders.