8000 yuan a night, starting from two nights, no TV, no air conditioning, regardless of three meals, this hotel is going to heaven.

From subtle to wonderful, come back to life.

-Samui Hong

8000 yuan a night, starting from two nights, no TV, no air conditioning, regardless of three meals, this hotel is going to heaven.

From subtle to wonderful, come back to life.

-Samui Hong Xi Noah-

Distance from Tokyo 150km,

There is a summer resort used by the Japanese emperor-Karuizawa.

Although it is not famous,

But because of the lush trees and quiet environment,

Known as "the back garden of Tokyo".

Come here,

It's like breaking into an isolated paradise,

Grass and trees are growing, water is gurgling,

Clouds and birds sing softly,

Let people forget all the noise.

Escape from the colorful downtown,

In this silent valley,

Every breath is the breath of nature,

And the most prestigious top hot spring hotel in Japan.

-Honsinoa,

Hide in this quiet and peaceful place.

Different from the configuration and services of other top hotels,

There is no TV, no air conditioning, and no matter what meals.

It costs 8,000 yuan (about 6.5438+0.3 million yen) to stay for one night.

I have to get up for two nights.

Despite this, there are still countless guests coming here.

They include the rich and the upper class in Japan.

There are also foreign tourists coming here for their holidays.

In order to experience a quiet, romantic and comfortable atmosphere.

However, compared with the current passenger flow of the hotel,

You may not think that more than 20 years ago,

It's on the verge of bankruptcy, almost bankrupt,

Faced with a huge crisis of survival.

Until the fourth generation heir of the Hoshino family,

After Hoshino Yoshiro took over,

The hotel slowly came back to life,

Business is improving day by day.

19 14,

Hoshino's great-grandfather dug hot springs and laid water and electricity.

Opened this hot spring hotel in karuizawa,

Later, it became their family business.

Founder Koji Hoshino

Hoshino, the eldest son of four generations, was highly expected from an early age.

In order to inherit this family business in the future,

But Hoshino is not a well-behaved person.

Until I graduated from college,

His dream is still to be an excellent athlete.

Zuoyixingyejia road

Even the old employees of his father's company commented on him like this:

"Playing hockey all day,

I didn't study hard at all. "

After graduation,

Hoshino's "ice hockey dream" is over,

He felt that his future was bleak,

I suddenly lost my position.

In order for him to take over smoothly,

His family sent him to Cornell University to study hotel management.

Five years later, Yoko Hoshino, who came back from school,

Suddenly realized the huge gap between ideal and reality.

As vice chairman,

Officially entered the family business,

Strive to be an excellent operator,

Maintain and develop the foundation laid by our ancestors.

However, this 80-year-old family hotel,

Sticking to tradition and lacking innovation,

Family conflicts have surged,

Coupled with the rise of emerging forces,

The development prospect is in jeopardy.

In ord to overcome that shortcomings of family business,

Hoshino decided to carry out drastic reforms.

He advocates the separation of family and company.

Create a system and environment suitable for long-term work of outstanding talents,

As a result, he was strongly opposed by his father.

In a rage, he drove Hoshino out of the house.

In my sixth month in the company,

He was banished by his father,

Hoshino, who has been regarded as a successor since childhood,

This became a big joke.

In desperation, he had to find another way to make a living.

I spent some free time in Citibank.

However, the business here at the hot spring hotel has gone from bad to worse.

Eventually fell into the brink of falling apart.

199 1 year, the hot spring hotel can no longer bear heavy loads.

The major shareholder proposed to let the two-year-old

Hoshino regained control of the family business,

Father finally had to compromise,

Let the 3 1 year-old Hoshino return to the enterprise.

But Hoshino offered to go back,

Everyone should follow his plan,

Implement major enterprise changes.

At first, many old employees simply refused to take over.

In a short time, 1/3 employees left their jobs.

Waiting to see his second joke,

But this time, Hoshino let them down.

"I want to build such a workforce.

Can participate in management,

Enjoy the working environment and attract talents. "

He introduced a "pay by quantity" wage system,

Fundamentally change the company culture.

No matter what position the employee is in,

Even as a cleaner,

As long as innovative ideas beneficial to the development of enterprises are put forward,

Everyone can speak freely and get a certain return.

This "cafe closest to heaven" project was put forward by cable car maintenance personnel.

Now it has become a major feature of Hongxi Noah.

Not only that,

Everyone has the opportunity to propose a transfer or promotion twice a year.

Talented people can also challenge the position of professional managers.

In this way, everyone can do his own work according to his own ability.

Not only can you effectively participate in the action,

Make them feel valued enough,

But also for the further development of enterprises,

Created infinite possibilities.

In addition, Hoshino also found a new way.

Put forward an unconventional crooked idea,

That is to make hotel management tend to be "non-daily"—

Let the guests who come to vacation experience it.

A life that you can't touch at ordinary times,

For example, riding a horse under the moon and drinking tea in the forest.

Hoshino said, "Unlike everyday life,

Is the most basic for travelers,

We try our best to get rid of the feeling of daily life. "

After two years of closure and rectification,

The hot spring hotel at home has finally been reborn.

That's what made Hongnoa today.

Red maple blossoms everywhere, and the forest is dyed.

The cabin was illuminated by bright lights.

Complement each other with maple leaves,

It constitutes a beautiful landscape painting.

Guests wake up from the fog every morning.

Breathe slowly by the poetic lake,

Emotionally influenced by the cool breeze here,

The singing of wild birds and the smell of the forest,

The whole body and mind seem to have been purified.

When night falls,

The staff will light a water lamp,

As long as you push the door open,

You will find yourself immersed in a vast expanse.

There is no TV or other audio-visual equipment here.

There are only red maple in autumn and only white snow in winter.

Come to enjoy the cool in summer and enjoy cherry blossoms in spring.

All the year round, it is a unique scenery.

You can also take a bath in the meditation hot spring.

Or reading, drinking tea, arranging flowers,

Enjoy an unparalleled holiday experience.

There is no air conditioning here either.

More than 70% of the energy can be supplied independently,

Only natural water and wind are used to adjust the temperature.

You can completely integrate yourself into this nature.

This is a secret place in Tokyo that has not been polluted by noise.

Even the parking lot is located far away from the resort.

Only in this way,

So you can get out of your daily life,

Immersed in the embrace of nature.

The transformation of Hongxi Noah,

Highly sought after in the market,

Many guests rushed to come,

It often leads to the embarrassing situation of "one room is hard to find".

As the business of the hotel is booming,

Xingye keeps tearing down the old cloth and making new ones.

Hongxi Noah not only became one of the best in the world.

Among the top resorts in Japan,

Even let it go abroad,

Open chain hotels in many cities around the world,

It has achieved an annual income of 40 billion yen (about 2.5 billion yuan).

Hongnoa Kyoto

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Hongokinawa

Hongnoa Bali

Hong in each branch,

Is unrepeatable.

No matter from the architectural layout of the hotel,

Keywords landscape design, business model,

Or meticulous service attitude,

You can see Hoshino's pursuit of the ultimate.

Star wildflowers have spent 26 years,

Saving the family business from danger,

Not only bring it back to life,

It also reversed the fate of the family in one fell swoop.

Faced with many doubts and obstacles,

You choose to face difficulties,

Or quit without a fight?

Running away is of course the fastest way,

But it doesn't solve any problems,

Only by trying hard,

It is possible to save the defeat,

Let fate have a chance.

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