Traditional Culture Encyclopedia - Hotel accommodation - What are the forms of outdoor advertising?

What are the forms of outdoor advertising?

1, hang an advertisement.

Set in front of the hotel, on both sides of expressway/telephone poles, and make advertisements in the form of small light boxes and road flags (wind flags). This form of advertising has the advantages of convenient and direct production and wide information dissemination, but the advertising area is small.

Hanging banners on lampposts on both sides of the street, also known as road flag advertisements, is also a kind of hanging advertisements. Under normal circumstances, advertisers often use road flag advertisements to create a warm atmosphere and expand the corporate image exposure of the event theme during large-scale activities or promotion cycles.

2. Single-column billboards (commonly known as anti-aircraft gun advertisements).

It provides greater flexibility for national advertisers in terms of radio station selection, broadcast timeliness selection, market selection and program selection. The main traffic roads and other places, facing the dense traffic and people flow, commonly used size is 6m× 18m(H), and spotlights are mainly used as lighting equipment.

3. Multi-column billboards.

The multi-column billboard is supported by two or more steel pipe columns, with galvanized sheet as the bottom plate and painted. Spotlight is generally used as lighting equipment.

4. Truss billboards.

It is characterized by convenient installation and disassembly, and can be used movably, and is generally used in exhibitions or advertising activities.

5, double-sided, three-sided.

Double-sided flip refers to cutting the billboard into many strips in the vertical direction, and realizing the regular display of the picture through reverse flip. Three-sided flip is one of the more expensive outdoor advertising equipment at present. This device adopts three-sided shuttle columns, and the content of advertising pictures is expressed by materials such as inkjet, computer portrait or outdoor color post-it notes, which is suitable for indoor and outdoor environments. When these prisms rotate, three different advertising pictures can be formed.