What does manager PR mean?

PR is short for public relations, so PR manager is the public relations manager.

Responsibilities of public relations manager: according to market demand, assist in formulating various public relations strategies and tactics, and timely adjust the direction of various public relations activities organized by the company. Good at maintaining, communicating and managing customer resources, and coordinating partnership.

Qualities that should be possessed:

1. First of all, they must be familiar with the enterprise and know what the overall development strategy of the enterprise is, because only in this way can they provide useful suggestions for some decisions of the enterprise.

2. Then, they should determine the goal of public relations, grasp the internal and external information of the enterprise, and of course establish a good relationship with the media, so as to promote the enterprise well.

Finally, for crisis management, it is necessary to have the ability to deal with events, so that the public relations department can give full play to its role.

Extended data

The main work content of public relations manager:

1. Identify key customer groups and concerned groups, and determine the best way to deliver publicity information to them.

2. Establish the goal of raising funds, formulate the policy of collecting and protecting capital contribution, and the same is true for the corresponding capital expenditure.

3. Hold interesting and effective press conferences, prepare information for the media, and develop and maintain the company's Internet or intranet pages.

4. Form and maintain the corporate image and identity of the company, including the use of signs and marks.

5. Manage the communication budget.

6. Promote the relationship with customers, or the relationship between different departments of the company (such as the relationship between managers and employees, or the relationship between offices of different departments).

7. Manage special projects, such as holding competitions, introducing new products or sponsoring other activities of the company, in order to win public attention, rather than through direct media advertising.

8. Draft speeches for the CEO of the company, and arrange interviews and other forms of contact for them.

9. Assign, supervise and evaluate the activities of public relations personnel.

10. Evaluate the compatibility of advertisements and promotional items with public relations activities.

Baidu Encyclopedia-Public Relations Manager