How to expand sales of small craft beer house?

Bian Xiao: Time flies like water, just sitting on the windowsill watching the fallen flowers. The young eagle spreads its wings and never breaks the sky. Demons and monsters, four little devils, the heavens are clear, and finally there will be retribution. After thousands of difficulties and dangers, it is hard to come to spring! ! On the road of starting a business, risks and opportunities coexist, so choose carefully!

With the rise of craft beer industry, more and more people choose to join this trip. Someone saw the gap in the market and seized it. Some people see the profits of the craft brewing industry and want to make a fortune. Some people love brewing in their bones and tell the world how they feel. In fact, I personally think that feelings are very important, affectionate and distinctive. How to make money while doing feelings is perfect? There are many ways to manage craft beer. Some people choose to open craft beer bars, some people choose to open craft beer factories, some people choose to open craft beer houses and so on. The most important thing in this world is roads, and craft beer has various forms of management. Next, I will talk about some suggestions on the management of craft beer house.

In fact, the concept of beer house, in my understanding, is a place where there is only one set of beer equipment in the store, which covers a small area and has no meals. This is a place where you can buy wine in the store or deliver it to your door. I don't know if my understanding is correct, my humble opinion. Beer house is a home-cooked dish, which is defined by Baidu Encyclopedia. If you don't believe me, you can search Baidu, which is a bit far.

First of all, to expand sales, we must first understand where our sales channels are.

This kind of craft beer brewed in a small beer house is generally not allowed to be sold in supermarkets, because the production scale of beer equipment can not meet the national standard for brewing beer, so it is impossible to apply for a beer production license. Moreover, at this stage, this certificate is not easy to handle even if it reaches the scale of equipment. Moreover, craft beer is the freshest when it comes out of the fermentor, and its shelf life is only three days, which limits its regionality. So we can only retail locally, which requires us to do a good job of wine. If the wine is not well done, the business of the beer house will not be booming. How to do it well? That is to make local people like to drink and make their favorite craft beer.

In this era, or the world of the Internet, craft beer houses should learn to use the Internet to radiate their surroundings, for example, official WeChat accounts, Weibo and other means. As an official WeChat account, you can do something similar to my official WeChat account, introduce the origin and types of craft beer, and let customers know what craft beer is. Use this as a link to broaden your customer base.

Whether making wine or selling wine, we need a platform to promote communication and bring people together. In the final analysis, it is a transaction between people. On the official account of WeChat, you can hold regular promotion activities and make a local craft beer media to attract local people's attention, which will gather more and more people, and people themselves are a great resource. Only by mastering the internet can the beer house become famous and let more people know about your craft beer.

Use WeChat official account, post bar and local QQ group to promote the sale of craft beer water. You can also use outdoor advertising as a publicity channel to expand the influence of craft beer houses in the local area, and hold regular visits to craft beer facilities, home-made beer preferential activities, free goods tasting, etc. The sales of craft beer can also be combined with the Internet and the quality of craft beer to achieve long-term development!

The above is purely my personal view on the combination of network and reality. I hope I can help you! !

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