The honor of Panxi Hotel

1996 Panxi Restaurant won the title of "China Time-honored Brand";

1997 Panxi restaurant was rated as a national super restaurant;

1998 Panxi Restaurant is a famous trademark in Guangzhou. The equity transfer reform of Lianxianglou and Panxi Restaurant, which have attracted much attention, has finally reached a conclusion. The reporter learned from Guangzhou Property Rights Exchange yesterday that the equity transfer of two time-honored brands was officially recommended by experts on August 2 1 2006, and it was decided that Xiguan Shi Jia Garden Restaurant in Liwan District of Guangzhou and Sizhou Group, a listed company in Hong Kong, would take over. Among them, the transaction price of Lianxianglou was slightly higher than the reserve price, and Panxi Restaurant was nearly 4 million yuan higher than the reserve price, and the transaction price reached 510.2 million yuan and more than 38 million yuan respectively.

The latest agreement makes it clear that the acquirer and the target company after the acquisition will bear all the creditor's rights and debts and other economic and legal responsibilities of Lianxianglou and Panxi Restaurant, and guarantee to keep the industrial and commercial tax registration of the two old brands unchanged in Liwan District and pay taxes in Liwan District according to law. The general principles set before remain unchanged: after the transfer, the trademark and font size remain unchanged, the business direction remains unchanged, the business site cannot be used for other purposes, and the existing cultural relics are protected and utilized.

In addition, Xiguan Shi Jia and Sizhou Group promise to give priority to the employees of Lianxianglou and Panxi Restaurant under the same conditions and protect their legitimate rights and interests in accordance with the Labor Law.

The letter of commitment reached between the two companies and the Liwan District Government clarified the use of time-honored trademarks and font sizes. Among them, it is clear that after the equity transfer of the target enterprise, the old trademark of the target enterprise must be used, and the trademark use fee must be paid to the trademark owner (Guangzhou SASAC). At the same time, the derivative trademarks of enterprises shall not be registered by themselves, and the old trademarks shall not be subletted. The specific trademark use fee standards are initially determined as follows: Lianxianglou and Panxi Restaurant are based on 6,543.8+0.37 million yuan and 550,000 yuan respectively, with an annual increase of 3%. According to Li Zhengxi, general manager of Guangzhou Property Rights Exchange, who is in charge of the equity transfer, after the early public solicitation, Lianxianglou and Panxi Restaurant have collected 9 and 8 prospective purchasers respectively, including large catering groups from Singapore and Malaysia and local catering enterprises. After bidding response and expert review and recommendation, Xiguan Shi Jia and Sizhou Group finally became the transferees of Lianxianglou and Panxi Restaurant respectively.

The problem of employee placement after the restructuring of state-owned enterprises has always attracted much attention. It is reported that in the tender documents related to the transfer of Lianxianglou and Panxi Restaurant, it is clear that the new investor will be responsible for the employee resettlement expenses, and the new investor will bear the employee resettlement compensation before the handover date of the target company. Among them, as of the benchmark date of the project evaluation report 165438+20051October 30, Xiguan Shi Jia has to bear the compensation fee of 6,543,806,320 yuan for the employees of Lianxiang Building, and Sizhou Group has to bear the compensation fee of 9.5 million yuan for the employees of Panxi Hotel. The transferee shall be responsible for the employee resettlement compensation from June 30th last year 165438+ to the official handover date of both parties to the transaction. At present, the specific handover date has not yet been determined.

It is reported that in the relevant agreement signed by the acquirer and the equity owner (transferor)-Liwan District Government, it is clear that although it is an overall equity transfer, 1% of the gold shares are still held by Liwan District Government. According to the asset appraisal, as of June 30, 2005, the total assets of Lianxianglou were 9,654.38+0.63 million yuan, the total liabilities were 2,465.438+0.00 yuan, and the net assets were 67.53 million yuan. Panxi Restaurant has total assets of 72.99 million yuan, total liabilities of 6.82 million yuan and net assets of 66 1.7 million yuan. The reserve price of Lianxianglou is net assets minus 9 million yuan of trademark use fees and 7.33 million yuan of unpaid land transfer fees, and the final reserve price is 5 1 10,000 yuan. The bottom price of Panxi Restaurant is net assets minus 5,665,438+0,000 yuan of trademark use fee, 65,438+0, unpaid land transfer fee from 950 yuan and 65,438+0,500,000 yuan of cultural relics value. The final bottom bid price is 34 1, 654,38+0,000 yuan.

The reporter learned from relevant parties that at present, only the transferee of Lianxianglou and Panxi Restaurant has been confirmed, and the date of signing the equity transaction contract between the two parties has not yet been determined. Relevant persons said that the staffing after the transfer will be specified in the contract. Li Zhengxi said that although there is no clear term of use and the principle of handling after expiration, it is at least a key step in the reform and transformation of Guangzhou state-owned time-honored brands and a far-reaching exploration. He believes that the significance of the overall transfer of time-honored shares lies in rediscovering the value of time-honored brands and giving time-honored brands a chance to become bigger and stronger again. The reporter interviewed Xiguan Shi Jia and Sizhou Group yesterday, and they all said that they had reached the acquisition intention, but they were unwilling to disclose more details. The reporter learned from many sources that both companies are interested in combining their own advantages, tapping the potential of time-honored brands and polishing gold-lettered signboards.

Xiguan aristocratic family: bringing forth the old and bringing forth the new

Xiguan Family: Making cakes is also the strength of Xiguan Family. We have a group of technical teams for making cakes, such as the famous "Chicken Egg Tart" in Datong Restaurant and Mr. He Wen, one of the producers of Datong moon cakes and a national super pastry chef, who has rich experience and technology in making cakes. At the same time, it injects new modern management concepts into Lianxianglou, re-standardizes the enterprise management of time-honored brands, and fully utilizes and protects the value of intangible assets. Increase investment in cake (stuffing) technology. The main products of moon cakes are "single and double coptis Rong Yue" and "five-kernel moon cakes". In addition to maintaining a certain production quantity according to the original specifications and standards, we will also boldly try to reform the traditional specifications of moon cakes, including traditional recipes, to maximize sales.

Sizhou Group: Developing Tourism Diet Culture

Sizhou Group: locate Panxi Hotel as a tourist destination that skillfully integrates Xiguan cuisine with human landscape and folk activities, and develop tourism food culture. Next, the original garden of Panxi Hotel will be preserved and the Lingnan garden style will be transformed. At the same time, combined with the advantages of Panxi's original frozen snacks and the distribution network of Sizhou Group at home and abroad, we will expand the frozen snacks business. On the basis of retaining the traditional characteristics of Panxi, we should develop "more dishes and more points", improve the catering management technology, and try our best to keep the original employees, but we should continue to train employees after taking over. It is reported that in the overall transfer of two time-honored brands, the buyer's bid is not the only standard, but is comprehensively quantified in all aspects. In the weight proportion, the price accounts for 70%, and the response to the transfer conditions accounts for 20%. The comprehensive strength evaluation (including industry associations, performance, scale, credit record, management quality, etc.). ) accounts for 4%, and the cooperation prospect (including concept identification, etc.). ) accounts for 2%, the resource integration after the acquisition (the overall idea and arrangement after the acquisition) accounts for 2%, and the social responsibility of fulfilling social obligations after profit accounts for 2%. According to the weight proportion, the bidding subject was evaluated by 9 experts from the industries of asset restructuring, economic accounting, law, food and catering.

Xiguan Shi Jia: A famous garden-style restaurant in Guangdong, Hong Kong and Macao, mainly featuring Cantonese cuisine, is a national first-class (five-diamond) restaurant with an operating area of more than 3,000 square meters. The annual operating income is/kloc-0.90 million yuan, and the profits and taxes are paid/kloc-0.60 million yuan. At present, there are 3 wholly-owned and joint-stock high-end restaurants, 3 other holding companies and many shopping malls. The total business area is more than 50,000 square meters, and the total annual marketing amount is more than several hundred million yuan.

Lianxianglou: Lianxianglou, founded in 1889, is located in Shangxiajiu Commercial Pedestrian Street in Guangzhou. In the early days, it was the Lotus sweet cake Crisp Restaurant, which specializes in pastry and delicious food in Chengxiguan, Guangzhou. The pure lotus seed created by Lianxianglou enjoys a good reputation at home and abroad, and is known as the "first lotus seed". "Old Guangzhou" Mr. Wang recalled that in the past, anyone who got married had to buy bride cakes and old lady cakes at Lianxianglou to show their worth.

Sizhou Group: a listed company in Hong Kong. Founded in 197 1, it is mainly engaged in food raw material supply, food manufacturing, food agency, retail, restaurant chain stores and investment holding business. Is one of the largest food enterprises in Hong Kong, with 65,438+07 factories in Hong Kong and the Mainland. In 2004 and 2005, the annual turnover was more than 2.2 billion yuan, and the profit before tax was1.200 million yuan. There are many products, such as sizhou laver, Meiji ice cream and sizhou potato chips.

Panxi Restaurant: 1947, Guangdong Li Wenlun founded Panxi Restaurant here, adjacent to Liwan Lake, which is the largest garden restaurant in China. Since 1960s, Panxi Restaurant has hosted foreign leaders such as British Prime Minister Heath, Australian Prime Minister Fraser, Vietnamese president Ho Chi Minh, Singaporean Prime Minister Lee Kuan Yew, US President Bush, Cambodian Prince Sihanouk and German Chancellor Kohl.