SWOT Analysis of Hilton Hotels Group

Hilton Hotels Group (HHC) is a mature organization and an industry leader in hotels, hotels and gambling.

HHC's hotel industry is very diversified, and its product portfolio includes high-end, business and mid-range hotels.

HHC also has solid integration functions, such as owning furniture manufacturing companies and investing in online booking travel companies.

weakness

HHC may be two narrow priorities, making it vulnerable to the global economic downturn and other global disasters, which may restrict global travel, such as bird flu and major terrorist attacks.

HHC may be vulnerable to workers' strikes and hit undocumented workers in the United States. Most of its shares are in the United States

chance

HHC should provide a series of distinctive professional services for high-end guests and high-consumption people, such as

Wedding planning & hosting; host

A spa specializing in personal services.

personal trainer

HHC should consider expanding or acquiring a cruise company.

A cruise ship is just a floating hotel, which will basically conform to its current practice of leasing properties.

Gambling activities will escape supervision, and so on.

Take advantage of emerging markets, especially business class and mid-priced markets.

threaten

HHC must be careful not to confuse entertainment with games.

In addition, credit expansion and other side effects of the gambling industry will slowly but surely eat into profits.

September 1 1 was a great blow to the hotel industry. A similar event may lead to another round of decline.