Mid-Autumn Festival Promotion Plan in September 2022

Five Promotion Plans for Mid-Autumn Festival in September 2022 (Selected)

In order to ensure the smooth development of things or work, it is often necessary to make plans in advance. A plan refers to a planned document made for an action. So how to make a scientific plan? The following are five promotional activities (selected) for Mid-Autumn Festival in September, 2022. I hope it helps you!

Mid-Autumn Festival Promotion Plan in September 2022 1 I. Activity Time: _ _

Second, the purpose of the activity: Shenglong Supermarket will meet you in this beautiful autumn. On September 13, "Spend a good full moon and send a gift to Shenglong" to celebrate the Mid-Autumn Festival and National Day with you. Feel the harvest and mature charm brought by autumn.

Third, the theme of the event: spend a good full moon, reunion, gifts, and joy again and again.

4. In-store furnishings: A special Mid-Autumn Festival gift monopoly area is set up in the store, which is displayed according to the brands of moon cakes, health care products and alcohol, and a special person is appointed to be responsible for the promotion of gifts. The planning department is responsible for the decoration of the Mid-Autumn Festival gift area, which requires eye-catching in the store to attract customers.

Verb (short for verb) activity:

Ichiji

When shopping in 30 yuan at one time, you can get 1 Mid-Autumn Festival gift certificate, 2 60 yuan, and a single receipt is limited to 5 at most.

A. This gift certificate can be sent to 3 yuan when purchased from the designated mooncake gift box; (This coupon can only be used during the activity)

Designated moon cake varieties are:

B Health products or wine (designated commodities) can be used in 0 yuan, 2 yuan and 3 yuan respectively. (This coupon can only be used during the activity); Buying wine is a brand.

Mid-Autumn Festival gift certificate:

Class A health care products or alcohol can be deducted 1 yuan.

Class b health care products or wine. This ticket can reach 2 yuan.

Class c health care products or wine. This ticket can reach 3 yuan.

double happiness

If the words in the lower right corner of your Mid-Autumn Festival gift certificate can spell "Dragon Rise Reunion Award", "Dragon Rise Celebration Award", "Reunion Award" and "Celebration Award", then congratulations, you won our third prize again. The winning conditions and awards are set as follows:

A. Reunion Award is a prize (gift certificate and cash) that combines the words "group, circle and prize" to win 200 yuan.

B. Celebration Award is a collection of "happiness, celebration and award", and presents (gift certificates and cash) worth 100 yuan are awarded.

C. The Dragon Promotion Award is a gift (gift certificate and cash) with the value of 12 yuan.

D the hi prize is any one of the seven words "life, dragon prize, group, yuan, Qing".

The prize value is one 3 yuan mooncake gift package (before September 28th).

The prize value 1 yuan is a Shenglong shopping voucher (after September 28th).

Award preset: a * * *100; b * * * 1000； c * * * 10000；

Six, shopping mall layout:

Head office: about hanging flags, banners at the door or posters of Mid-Autumn Festival (Mid-Autumn Festival activities are the main content) and the layout of the exhibition area.

Chain stores: Mid-Autumn banners and flags.

Seven, the cost budget:

Banner: 10 m __6 yuan/Article __26 = 1500 yuan.

Mid-Autumn Festival gift certificate: 0. 1 yuan/Zhang _ _ 65438+ ten thousand = 1 ten thousand yuan.

Flag: 2.5 yuan/Zhang __ 1000 =2500 yuan.

Dm News: To be determined; Advertising expenses: newspapers and television, to be determined.

Eight. pay attention to

1, Mid-Autumn Festival gift certificates are customized and printed in different places. The planning department is responsible for design and contact printing.

2. The cashier is responsible for collecting Mid-Autumn Festival gift certificates.

3. Flag hanging and dm newsletter planning department is responsible for taking photos, designing and typesetting, and contacting printing. Distribution centers and shops organize goods.

The chain store is responsible for the banner of each store.

5. Set up a special prize exchange counter at the entrance of the supermarket.

6. The Mid-Autumn Festival gift certificates in shopping malls are registered by the supermarket management and recycled after work.

September 2022 Mid-Autumn Festival Promotion Plan Part II

First, the purpose of Mid-Autumn Festival activities in supermarkets

Mid-Autumn Festival promotion in supermarkets is to promote the sales of supermarkets with the consumption of moon cakes, which is conducive to stabilizing existing customers and enhancing the image of supermarkets in business circles. It is estimated that the average daily sales will increase by 10%-20% during the promotion period.

Second, the supermarket Mid-Autumn Festival activities

1, buy Mid-Autumn moon cakes and give them to Coca-Cola.

Buy 100 Mid-Autumn Moon Cake and get 2 bottles of 355ML Coca-Cola. (Value 3.6 yuan)

Buy Mid-Autumn moon cakes above 200 yuan and get 2 bottles of 1250ML Coca-Cola. (Value 9.2 yuan)

Buy Mid-Autumn moon cakes above 300 yuan and get 2 bottles of 2000ML Coca-Cola. (Value 13.6 yuan)

2. Gift baskets: 298 yuan respectively, 198 yuan, 98 yuan.

298 Yuan Gift Basket: Seven-Star Smoke+California Fun+Value 80 yuan Mid-Autumn Moon Cake+Melamine.

198 yuan Gift Basket: Double Happiness Smoke+Harvest Dry Red+Value 60 yuan Mid-Autumn Moon Cake+Brain Relaxation.

98 yuan Gift Basket: 40 yuan Mid-Autumn Moon Cake +20 yuan Tea+California prune.

3. On the day when the single ticket is full of 59 yuan, you can go to the activity area to buy darts and prizes at will; Full of 99 yuan, you can buy two darts prizes; Full 129 yuan, won 3 darts. The gifts are mainly moon cakes.

Third, the supermarket Mid-Autumn Festival activities planning-supermarket layout

(1) Outside the supermarket

A, do Mid-Autumn Festival publicity above the free parcel delivery cabinet;

B, protect the shelf, wrap the wall column, and paste some holiday color pages to create momentum;

C, in the square, you can hang balloons and pull them vertically;

D the banner "Happy Mid-Autumn Festival in the supermarket" is hung at the door.

(2) In the supermarket

A. Decorate the walls of main passages and slopes with self-adhesive stickers to enhance the festive atmosphere;

Hanging the flag provided by Coca-Cola Company in the whole supermarket;

C, in the moon cake area, the publicity of "Millennium Good Gift" is put in the background and two columns; Coca-cola's promotional materials are posted on both sides;

D. Red lanterns are hung in the moon cake area.

Four, the supermarket Mid-Autumn Festival activities-activity costs

Mid-Autumn Festival series gifts: 60,000

On-site and off-site layout fee: 8,000 yuan

Mooncake fee: 60,000 yuan

* * *: 65,438 yuan+280,000 yuan.

Five, the supermarket Mid-Autumn Festival activity plan-work arrangement

1. The Marketing Department and Art Group are responsible for the specific design of indoor and outdoor layout. What the company can do, the art group is responsible. If it can't be made, the art group will contact other units to make it, and the final typesetting will be completed by the art group. The administration department is responsible for coordinating the procurement work; The scheduled indoor layout was completed on August, 2008 18.

2. The purchasing department is responsible for introducing mooncake manufacturers, and each manufacturer will charge promotion fees above 800 yuan. At the same time, it is responsible for formulating the moon cake price and market research plan, and completing the relevant plan before August 8.

3. The Engineering Department shall arrange personnel to be responsible for the power supply arrangement and lighting installation on site, which shall be completed before August 18.

4. The loss prevention department is responsible for the loss prevention and theft prevention in the supermarket.

The fresh food department is responsible for making exquisite moon cakes.

Chapter 3 of Mid-Autumn Festival Promotion Plan in September 2022

I. Purpose of the event

Mid-Autumn Festival has always been a good opportunity for hotels and hotels to promote sales, and it is also an opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression in the minds of consumers.

Second, the theme of the event

The Mid-Autumn Festival is full of joy, and good gifts are sent nonstop.

Third, the object of the activity

Carry out different Mid-Autumn Festival promotion activities for different groups of high school students and junior students to effectively take care of different groups.

Fourth, the activity time

27 September 17

Verb (abbreviation of verb) activity form

Discount; Gifts; draw for a prize

The concrete content of intransitive verb activity

1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.

2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.

3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.

Seven. Activity advertisement

1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.

Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

Eight, other related strategies

Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.

Chapter 4 of Mid-Autumn Festival Promotion Plan in September 2022

Carry out "Quality Service Month" activities, providing free mooncake packaging service, free mooncake (gift basket) delivery service, mooncake (gift basket) telephone ordering service, gift basket giving service and mooncake (gift basket) mailing service. By strengthening quality inspection and service, we can gain an advantage in the competition.

Promotional product requirements

1, moon cake requirements:

1) The varieties of moon cakes should be mainly reflected in the local popular brands, and the new varieties with different tastes developed by brand moon cake merchants are divided into three grades: high, medium and low, to meet the consumption needs of different classes of customers;

2) Ask moon cake suppliers to send promotional girls and provide moon cake tasting activities.

3) Complete the mooncake gift basket street before August 25th.

2, gift basket requirements:

1) This promotion mainly focuses on selling optional gift baskets, and each store sets up its own bundled gift basket packaging, with the name and product combination on it, and focuses on the display.

2) Designate gift baskets to be launched in high-grade (1 more than RMB 1,000), medium-grade (300-800 yuan) and low-grade (80- 1 98). The number of gift baskets designated by the purchasing department is about 8.

3) The suggested price of empty gift baskets is 10 yuan, and the purchasing department will prepare three kinds of empty gift baskets.

4) Gift baskets with commodity value above 200 yuan can be given free of charge 10 yuan gift baskets.

3, tobacco and alcohol requirements:

1) The purchasing department requires suppliers to provide empty boxes of main tobacco and alcohol (one for each store).

2) The ceremony must be prominently displayed, and it can also be displayed in the street of "moon cakes and gift baskets".

3) Tobacco and alcohol promotional products: Great Wall Red, Hongtashan, 555, Zhonghua, Yuxi, Furong Wang, Haorizi and other brand products.

4, drinking, health products, tea

1) Instant drinks, health products and tea are also good gifts, and there should be more special support and a large number of exhibitions. The number of varieties is not less than 20, and the newsletter is two pages.

2) Suggested promotional products: Wanji, Kangfulai, Joy and other brand products.

5, candy, biscuits, buffalo milk

(1) Candies, biscuits and buffalo milk will also be in great demand during the Mid-Autumn Festival. It is also necessary to select 20 products from such products for promotion.

(2) Candy and biscuit promotion products can choose brand products such as Jiadun Candy, Hsu Fu Kee, Jinsha Chocolate, Dove Chocolate, Yili Milk and Mengniu Milk.

(3) North and South dry goods, more gifts and more promotion.

(4) Grain and oil, suggestions: Arowana, Golden Elephant Rice and Nankang own brand rice.

(5) Normal specials for daily necessities, chores and condiments.

6, fruit requirements:

1) seasonal fruits are sold at special prices, highlighting the sense of quantity, such as apples, pears, Sunkist oranges, persimmons and red grapes.

2) Promote fruit gift baskets and choose beautiful fruits, mainly oranges, broccoli, green apples, plums, black watermelons and bananas. (The above fruits can be sold without special price or in small quantities. )

3) The Fresh Food Department should communicate with suppliers in advance and ask suppliers to provide fruits with qualified appearance and quality, so as to ensure the packaging quality of fruit gift baskets.

4) Shopping malls should strengthen the acceptance of fruit in gift baskets. The fresh food department is responsible for preparing fruit gift bags and fruit gift boxes.

7, other fresh commodity requirements:

1) Two Mid-Autumn Festival newsletters should have 1-2 varieties sold at a loss as "sacrifices" to attract tourists. The promotion time of each variety is 3 days.

2) Three birds and aquatic products need special price support.

Promotional activities:

Atmosphere decoration and corporate culture part

Soldier street

Promotion time:

Activity content:

Every store has organized a moon cake street to decorate the atmosphere.

Operating instructions:

The location of mooncake street was chosen by the store.

Chapter 5 of the Mid-Autumn Festival Promotion Plan in September 2022

This month is a symbol of national and family happiness. Since ancient times, Mid-Autumn Festival is not only a time for family reunion, but also a time for national celebration. Seasonally, Mid-Autumn Festival is the "Autumn Harvest Festival". From the origin, there was a system of offering sacrifices to the sun in spring and the moon in autumn in ancient China, and the Mid-Autumn Festival was also called "Moon Festival". The custom of offering sacrifices to the moon began in Wei and Jin Dynasties, flourished in Tang and Song Dynasties, and was even designated as a national sacrifice. Mid-Autumn Festival activities are very rich, such as burning incense, lighting lanterns, walking on the moon and dancing dragons. A nation skillfully combines the most perfect moment of the universe with farming, and regards the full moon night as a festival celebrated by the whole country, which makes the original pure natural phenomenon rich in humanistic significance.

I. Purpose of the event

This month is a symbol of national and family happiness. Since ancient times, Mid-Autumn Festival is not only a time for family reunion, but also a time for national celebration. Seasonally, Mid-Autumn Festival is the "Autumn Harvest Festival". From the origin, there was a system of offering sacrifices to the sun in spring and the moon in autumn in ancient China, and the Mid-Autumn Festival was also called "Moon Festival". The custom of offering sacrifices to the moon began in Wei and Jin Dynasties, flourished in Tang and Song Dynasties, and was even designated as a national sacrifice. Mid-Autumn Festival activities are very rich, such as burning incense, lighting lanterns, walking on the moon and dancing dragons. A nation skillfully combines the most perfect moment of the universe with farming, and regards the full moon night as a festival celebrated by the whole country, which makes the original pure natural phenomenon rich in humanistic significance.

Focusing on the main line of "Mid-Autumn Festival is more affectionate", we fully highlight the three characteristics of Mid-Autumn Festival, such as reunion, affection and gifts, and impress consumers with very human activities. Through the Mid-Autumn Festival series of commodity promotion activities, we will strive not only for the peak of commodity sales, but also for personalized commodity reputation and price reputation, and truly deepen our holiday market.

Second, the activity time

20__ _ _ _ _-20 _ _ _ _ _ _ _

Because this Mid-Autumn Festival is within a week, the time of this activity is set at the above time.

Third, the theme of the event

"It's a good time to spend a full moon and reunite people, and the Mid-Autumn Festival is a good time to give gifts".

Four. Activity content

"Happy Mid-Autumn Festival, strong feelings".

1, Mid-Autumn Festival-Moon Cake Exhibition.

"Mid-Autumn Festival Celebration-Moon Cake Exhibition" will be held in conjunction with the Food Festival, focusing on the new moon cakes with different characteristics and tastes introduced by moon cake manufacturers.

2, "Hualian sends affection, Mid-Autumn Festival ceremony".

Buy moon cakes or tonics in this supermarket in 200 yuan and give a beautiful gift. (Gift suggestions are fashion items such as red wine and lighters. )

3. Ode to Happiness and Auspiciousness.

The wheel of fate keeps turning, and gifts are given again and again! Customers who shop all over 66 yuan in this supermarket have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.

4. "Happy and affordable".

During the Mid-Autumn Festival holiday, super shocking prices are launched every day. Holiday decorations make customers feel tangible benefits.

5. Ode to Happy Members.

The introduction of hundreds of member products makes members feel that there is a substantial difference between applying for membership card and not applying for membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Hualian's membership card become one of the essential items.

6. Ode to Happy Fashion.

Fashion home textiles also give gifts, and happy coupons are sent non-stop! Anyone who spends over 100 yuan on home textile shopping can get a home textile shopping voucher from 20 yuan. 200 yuan can get two shopping tickets, and so on! (Suggestion: Home textiles can also stimulate newlyweds to buy packages in the form of packages to prepare for the climax of the National Day wedding. )

Verb (abbreviation of verb) coordination of activities

Purchasing Department: Negotiate with suppliers about the appropriateness of activities and gifts.

Operation office: provide site and pile.

Planning department: site layout, dm production and distribution, supervision and implementation of activities.

Intransitive verb others

Making pages 4k and 8p costs about 6000 yuan.

The specific content is subject to the overall arrangement of the company.

The above contents are the planning of Mid-Autumn Festival activities in shopping malls. In order to fully implement this plan, we will work together with Qi Xin to realize it. At the same time, I hope everyone can strongly support and cooperate with the production of activity props in shopping malls. Finally, all the members of our group wish you a happy Mid-Autumn Festival!