Traditional Culture Encyclopedia - Hotel accommodation - What does the account manager of the hotel do?

What does the account manager of the hotel do?

Develop a sales strategy:

Only by correctly evaluating the hotel's geographical location, understanding the hotel's equipment standards and maintenance level, the maintenance level of hotel rooms, lobbies and restaurants, the quality of managers and management service procedures, and correctly analyzing the hotel's service quality, can we grasp the initiative in the market competition and improve our competitiveness. ?

Responsible for the sales of hotel products;

Hotel sales targets are generally divided into: external sales and individual sales in front of the door. External sales mainly include company sales, business travel sales, conference sales, long private room sales, catering sales and telephone booking sales. Account managers can promote sales by telephone, door-to-door sales, signing agreements, etc. )

Account manager operating rules:

Use various channels, such as car dealers, real estate companies, communication companies, etc. to obtain the customer list.

Each account manager arranges to contact 50 strange customer numbers every day, makes an appointment for 2 to 4 strange customers to visit and make extensive contact with customers.

Collect and understand the information of local hotels regularly, especially the information of competitive units.

Understand customers' opinions and requirements on hotel management and service quality.

Communicate with other departments of the hotel.