What kind of activity is Ctrip Hotel10 billion subsidy?

Promotional activities. According to Ctrip official website, Ctrip Hotel's 10 billion subsidy is a promotional activity launched by Ctrip. It aims to promote the recovery and development of the tourism consumption market. This activity is mainly aimed at hotel reservation business, and encourages consumers to book hotels on Ctrip platform by issuing a large number of coupons, cash back and other forms of subsidies, thus improving consumers' satisfaction and loyalty.