Lausanne Wine Management Institute and Lausanne Hotel Management Institute, China.

With the gradual integration of China's economy into the world economy, Lausanne Hotel Management Institute also turned its attention to China, an ancient oriental country with rapid development of tourism and hotel industry, and began to cooperate with China's tourism industry four years ago to train middle and senior managers in China's hotel industry. In the past four years, more than 340 hotel general managers or senior managers from China have received short-term training in this college. The college also reached a cooperation agreement with Shanghai Jinjiang Group International Management Company, and sent experts to the company's training center to teach as planned every year. In recent years, especially during the tenure of former President Ms. Jeddah and current President Mr. Torriani, the cooperation projects and scale between the two sides have been further expanded and achieved good results, which has made the college leadership full of confidence in the China market. Last June, 5438+ 10, Mr. Torriani visited China at the invitation of the relevant departments of the National Tourism Administration, and participated in the International Forum on Chinese and Foreign Hotels held in Haikou. After visiting some high-star hotels in Beijing and Shanghai, he put forward the idea of multidisciplinary, multi-level, high-quality and extensive cooperative training. Especially in providing hotel management consulting and training hotel professional managers, he expressed his willingness to cooperate with China in all aspects. Mr. Torriani also told Mr. Zhang, a China consultant and representative in China who accompanied him, that I would use the strength of more than 5,000 alumni of the College in the world, especially in Hong Kong, to strengthen the international exchange of the hotel industry in China and improve the overall management level of the hotel industry in China. He also said that after returning to China, he must win the support of the Swiss federal government and further strengthen cooperation with China.

Before studying in Lausanne, I specially interviewed Mr. Hyde, vice chairman of the International Exchange Committee of Lausanne Hotel Management College, and Mr. Dean, external director of Lausanne Hotel Management College, and had a pleasant exchange on the college's views on the China market and China students, the college's enrollment standards, and the prospects for cooperation between the college and China. Talking about the cooperation with China to hold a training course for hotel managers, Mr. Hyde said that for Lausanne Hotel Management College, there is no doubt that China is now the largest market and an important part of the school's development plan. Holding training courses is of great significance for improving the level of service industry practitioners in China. However, the hotel staff training in China focuses on long-term academic exchanges, rather than taking them as business opportunities. The most important difference from other hotel schools is that our college is a non-profit social welfare organization. Therefore, the contact between the College and China is carried out through our China consultant Mr. Zhang and our China partner-Kang Hui Travel Agency Co., Ltd., and at the same time, we also cooperate with China Hotel Industry Association and hotel group companies in many aspects. The college has never set up an enrollment point in China or entrusted any company to enroll students. In China, any hotel consulting or training institution labeled "Lausanne" has nothing to do with Lausanne Hotel Management College. (This history was rewritten with the establishment of Lausanne Baofeng Hotel Management Consulting (Beijing) Co., Ltd. in Beijing at the end of October/October/April. Lausanne Baofeng Hotel Management Consulting (Beijing) Co., Ltd. is the first branch of Lausanne Hotel Consulting in China, and the only intellectual property representative institution of Lausanne Hotel Management Institute and Swiss Hotel Association in the world. )

Regarding the present situation and prospect of hotel industry in China, Mr. Hyde thinks that China is undergoing great changes. Joining the WTO and hosting the Olympic Games have made China more and more open, changing and developing. At present, the hardware and software of China hotel industry are not worrying. Because tourists in China have seen the world in the next few years, it is very important to provide them with satisfactory services. Hotel employees in China should be aware of the new international competition standards. This standard is not only for five-star hotels. The development of tourism needs waiters and taxi drivers in two or three-star hotels to provide their guests with standardized and good services, rather than only five-star hotels have such service quality. Mr Hyde thinks that there are some famous engineering colleges in China, but there is no world-class hotel education college like Lausanne Hotel Management College. China needs at least one or two such universities. To establish such an institution of higher learning, firstly, education should be attractive, secondly, the government should attach importance to it and give it support. He said that statistics show that 60% of the hotel's problems are caused by the lack of training of employees. Hotel industry is different from IT industry. In the IT industry, machines are everything. In hotel industry, people are the most important factor. Human factors and good service can make a good hotel building a good hotel, which is the embodiment of the important role of human factors in the service industry. All these require good and uninterrupted training to achieve. Mr. Hyde was deeply impressed by the China students who went to the college for further study. He praised China students for their rich professional experience and active exploration of advanced management experience. Mr. Hyde said that in view of the time, characteristics and needs of China students, the college provides students with a very professional, familiar and understanding education. The course design aims to let students know as much as possible about the international advanced hotel management status and the teaching mode of Lausanne Hotel Management College. Try to give students a concept and atmosphere in a short time.

The "Lausanne model" combining theory with practice was initiated by Lausanne Hotel Management College, so the college attaches great importance to the professional background and quality of students. The enrollment brochure of the college clearly requires that the applicant must have a secondary school education and a certificate of continuous work in a hotel or restaurant for one year (the internship certificate of a hotel or restaurant run by the applicant's relatives is invalid). Compared with other foreign universities, Lausanne Hotel Management College is strict in entrance and exit. The quality of freshmen and graduates is equally guaranteed. So, what are the criteria for Lausanne Hotel Management College to accept international students from China? Mr. Dean said that in addition to the above two conditions, students should also have a TOEFL score of 550 or above in English. Because the common language of the international service industry is English, it is best for students to have a good English education background and at least a very good English or French level.

The extensive influence of Lausanne Model has made Swiss tourism education, especially the education and training of hotel management, a household name in China. The qualifications of Swiss tourist hotels are also getting higher and higher. The famous IHMA professional manager certificate of international hotel industry usually gives the graduates of Lausanne Hotel Management College a "green light". No wonder people regard the graduation certificate of EHL (the abbreviation of Lausanne Hotel Management Institute) as a "golden school". Therefore, in recent years, many young China students and their parents have studied hotel management in Switzerland at all costs. However, because many people don't know much about the Swiss education system and school rules, some private hotel schools with poor qualifications and illegal intermediaries at home and abroad have an opportunity. Since 2000, the news that China students were cheated in Swiss schools has been reported in newspapers. In this regard, Mr. Hyde pointed out that some schools are indeed ruining the reputation of Swiss hotel schools. Fame and word of mouth are the most important things for Lausanne Hotel Management College. At present, Lausanne Hotel Management College has students from 7 1 countries and regions. The marketing strategy of the college is not to advertise or sell degrees, but to let students meet the requirements of the school through rigorous tests. He believes that China is very big, young people are enthusiastic, and there are many outstanding talents, but it needs guidance. Therefore, the College encourages China students to go to Lausanne Hotel Management College for high-level study, rather than the most basic study. He also stressed that future academy will further strengthen cooperation with China. This cooperation will take manpower, teachers and academic exchanges as the main forms.

In 2008, Sino-Swiss Hotel Management College was established in Beijing, the capital of China, and joined the academic accreditation system of Lausanne Hotel Management College in Switzerland, becoming one of the eight academic accreditation schools in the world.

At the end of 20 14, Lausanne Baofeng Hotel Management Consulting (Beijing) Co., Ltd. was formally established in Beijing with the English name Lausanne Hotel Consulting (Beijing) Limited, and its office is located on the 26th floor of Fortune Financial Center in Chaoyang District, Beijing.

20 14 Yangzhou Zhong Rui Hotel Vocational College was established, located in Yangzhou City, Jiangsu Province, which is a higher education institution at the specialist level in the south.