Why are the beds and sofas on Taobao so cheap? Can you buy them?

Look at the descriptions of several netizens:

1. Good quality and low price are what any consumer pursues, of course, I am not included. But in the real consumption scene, good quality and low price seem to be contradictory. Here I just talk about my feelings about online shopping and physical consumption objectively. Personally, I think the biggest advantage of online shopping is convenience and relatively symmetrical information. The advantage of the entity lies in the good consumer experience and after-sales guarantee.

Over the years, online shopping, I understand a lot of technical terms, but also understand a lot of routines. For example, refurbished machines, fine imitation, OEM, counterfeiting, online exclusive supply and so on. Don't ask me how I know, it's all tears. Six or seven years later, I was a mature online shopper. Now I will choose online shopping instead of convenience. All goods are online shopping. Does a treasure really have fakes? For example, I am a liquor wholesaler, and I am the agent of a well-known liquor manufacturer. The manufacturer pays 208, and our delivery price is 228. However, a treasure on 158 can still guarantee the postage. Some people do the business of beheading, but no one does the business of losing money. You can imagine it yourself.

Some people may wonder, which are small enterprises and which are large enterprises, and formal enterprise companies will be better? I can only tell you that no matter how big or small the enterprise is, there are people behind it. The eyeball is black and silvery white. No one's eyes shine when they see silver. Does online shopping have after-sales service? I can only, hehe, 100 cases, and 99 cases ended up with nothing. Father Ma is so busy every day, he will judge for you for your shopping disputes of tens or hundreds of dollars. Now online shopping is a game of wits and wits for all kinds of businesses and spending money for me. In order to get satisfactory products, it has become a game with merchants. So, even if it's online shopping now, you have to practice your skills, followed by your luck and whether you can meet a conscientious seller.

Back to the entity, can the entity guarantee that there are no fakes, high imitation and OEM? If you think so, Tucson is broken. Every market in China seems to be similar, if you know the hidden rules of an industry like the back of your hand. You will suspect that there is always a chance to be routine in life. Again, the business you are dealing with is an individual like human beings, with black eyes and silver. But relatively speaking, the problem of physical fakes is better than online shopping. For example, if a physical store sells fake goods, the industry and commerce will be fined and bankrupt, and the illegal cost of online shopping is as low as 1000 yuan. This is also the reason why fake treasures are rampant, and the profits far outweigh the illegal costs. The biggest advantage of an entity is a good consumer experience and after-sales guarantee. If you have any problems, you can find a merchant to deal with them immediately. 123 15 is not an emotional hotline.

The era of entity profiteering has long passed, and the price advantage of online shopping has gradually faded. For goods with the same genuine channel, the operating cost of online shopping is actually comparable to that of the entity. When Suning and JD.COM were torn up, from my consumption point of view, I actually liked Suning better. With the continuous development of social economy and the continuous improvement of various laws and regulations, entities and online shopping will eventually find a relative balance point, not who kills whom. Regardless of online shopping or physical consumption, if we can adhere to the principle of value for money, the probability of being beaten will always be much smaller. As for why there are so many routines, the deepest reason is the relationship between eyes and silver, followed by incidental morality, easy to falsify and low illegal cost.

2. Since ancient times, good goods have not been sold, and the furniture industry has been doing it for several years. As for why Taobao furniture is so cheap, let me analyze it for you. First of all, I don't recommend Taobao furniture. I will choose Tmall. It's not that Taobao furniture has no good goods, but that Taobao water is too deep for ordinary people to buy satisfactory things on it. And furniture is not a small commodity, but it has been used for many years, unlike home appliances. And after-sales. If you choose to buy furniture online, don't consider after-sales. And a lot of furniture is handmade, and the quality is good. In addition to good materials, the instability of workers is also high. Therefore, when buying furniture, we should first choose a platform with high integrity and look at other people's additional comments. Then why are many furniture so much cheaper than physical stores?

Of course, the cost of physical stores is very high, and it is normal that the price is higher than online, but the products are more secure. A lot of furniture on the internet is sold under the slogan of the manufacturer of the place of origin. In fact, many of them are the selling points of manufacturers, and they will also increase their prices. Things that are too cheap are tricky. I bought a computer chair online before, the style is the same as that in Shunde and Nankang markets, but the price is lower than that in the market. When I bought it back, I found the problem. The air pole is the worst and easy to leak electricity. The wheel is not a rubber wheel, it does not slip and is easy to break. Sponge is made of recycled cotton, which is easy to deform and breed bacteria. Decisively return the goods, but these details are indistinguishable from ordinary consumers. Even if the bulk goods are not satisfactory, the freight will cost you a lot of money. So when you buy furniture online, you should choose brand furniture well. If you don't understand the furniture brand, online shopping can't choose too cheap, and manufacturers should make profits. It must be kept somewhere else. In short, online shopping furniture should choose a good platform, be optimistic about styles and prices, and compare in the market. If the price does not exceed 10, it is recommended to buy it locally, because you have to ask someone to transport the furniture online to your home and move it upstairs, plus these expenses and after-sales problems, the score of 10 is still acceptable. Another problem of custom-made furniture is to calculate the furniture area by yourself. Many unscrupulous merchants.

I have a say in this. I have done sales in the field of furniture production, and I have also done furniture sales in online stores. Before, I ranked within 100 in the online shop industry. My main business is soft sofa and soft bed, so I will briefly tell you about these two pieces. Soft sofa includes fabric sofa and leather sofa, and soft bed is divided into leather bed and cloth bed. The structure of soft furniture generally includes: wooden frame, sponge, filler, auxiliary materials, leather or cloth, packaging, etc. There are many details, so I won't go into them here. 1. Let's talk about skin first. Leather includes genuine leather, imitation leather, PU leather, polyurethane, imitation leather, etc. Leather is divided into imported leather and domestic leather, and each kind is divided into thin leather, medium thick leather and thick leather.

Divided into cowhide, buffalo hide and pigskin. The dermis contains a first layer and a second layer. In most cases, even furniture dealers can't tell the difference between imported leather and domestic leather, between cowhide and buffalo hide, and between double-layer leather and imitation leather. I brought a few employees to teach them to distinguish, but they still can't distinguish well after one or two years, so it is self-evident for ordinary consumers, not to mention that the quality of each seed coat is divided into three grades. Different skin prices vary greatly. A medium-sized sofa needs about 120 feet of skin (technical term here, don't convert it yourself), so the skin difference is still very big. Good sofas are made of genuine leather before splicing, splicing, handrails and handrails, which are omitted in many online shop products. 2. We say that the price of cloth is calculated by meter, and the material, thickness, technology and warp and weft of cloth all affect the price of cloth, ranging from more than ten yuan a meter to more than one hundred yuan a meter. The price of the same fabric in the picture will be much different, what's more, I will give you two samples that look the same, which may actually be much different. 3. We say sponge. The density, softness, hardness, primary degree, regeneration degree and thickness of sponge all affect the price.

4. Wooden frame. Mainly related to size, humidity, grade, polishing and so on. 5. accessories. Including a lot, such as glue, doll cotton, glue-sprayed cotton, hardware, non-woven fabrics, snake springs, feet, non-woven fabrics, threads, balance nets, and so on, seemingly small things, in fact, have a great impact on the price. 6. packaging. The most easily overlooked place, but it is also a place where prices can be reduced. 7. Craft and workers. Consumers generally can't see the difference between good workers and ordinary workers. In fact, the gap is very large, and the wage gap is also very large, which has a great impact on the cost. To sum up, online stores sell furniture, and most of the goods used for picture samples will be at least one grade higher than delivery. This is to make the picture have a good visual effect, and to reduce the goods for profit. Of course, physical stores have also lowered their grades, and ordinary consumers can't see it anyway. The sofa profit of online shop is generally between 300-800, except for the special price. The price of products in physical stores is four times the purchase price. Therefore, the price of physical stores will be significantly higher than that of online stores. What kind of product to choose depends on the consumer's wallet. Objectively speaking, the overall quality of online stores is based on low prices, and choosing it means a decline in quality. The price of physical stores is too high, even if there are acquaintances, consumers are advised to be bold.

Finally, I will share with you some methods of furniture appraisal. Solid wood furniture, look at the place where the interface and the desk legs in the drawer touch the ground, and you can see whether it is solid wood or veneer. Leather furniture is not recommended, because it has too much moisture, split layer and two layers of skin, which is difficult to care for. In fact, after the second layer, it is all genuine leather. The first floor is used for luxury goods such as purses, which are easily overlooked by insiders. It is recommended to choose polyurethane, which has good toughness, easy care and aging resistance.