The importance of advertising English! ! !

Third, the artistry of advertising English

Although good advertisements are rooted in good products, the explanatory power and allure of advertisements are realized through the tempering of language. Brilliant language can make customers feel refreshed.

1. Use homonyms

2. Advertising English often makes use of the linguistic features of homonyms, thus making advertisements lively and humorous.

3. (2) When something is borrowed, Blew Something Blue … Comfort was there.

This is the first part of the advertisement for Southern Comfort Hotel. Blew, blue are homophones in advertisements, which give people an obvious sense of rhythm.

IV: Advertising expressions

In the process of collection, we also found some English advertising expressions.

baojun health keep you fit all the time

the packaging is novel and beautiful, fashionable and attractive packages

quality and quantity assured

there is a long history in production and marketing. Roduction and marketing

popular both at home and abroad

comfortable and light, comfortable and easy to wear

sophisticated technology

complete compl specifications. Ete in specifications

Catch up with and bypass advanced world level

Wide selection of colors and designs

Novel colors and diverse fashionabl. E styles, rich varieties

abundant supplies; Ample supply

has a long standing reputation

timely delivery

reasonable price

exquisite craftsmanship

economical and durable ec. Onomy and durability

Possess Chinese flavors with China flavor

Rank First Among Similar Products

Excellent quality

complete rang. E of articles

various styles These sentences appear again in foreign advertisements. They are simple and commonly used sentence patterns. Advertising language can make English advertisements more informative, make the function and quality of products leave a bottom in consumers' minds, strengthen consumers' confidence in tipping to a certain extent, and play an auxiliary role in English advertisements. Collecting these will not only help us to study advertising English, but also help us to deepen our English learning.

4. Besides, I have collected some English advertisements

Just do it. Just do it. (Nike sneakers)

Feel the new space. Feel the new realm. (Samsung Electronics) Intelligence everywhere. Intelligent deduction is everywhere. The choice of a new generation. (Pepsi) We integrate, you communicate. We are the best, and you surpass yourself. Take TOSHIBA, take the world. Own Toshiba, own the world. (Toshiba Electronics)

Let's make things better. (Philippe) Let us do better. (Philip)

Connecting People.(Nokia) Technology is people-oriented. (Nokia)

Things go better with Coco-cola. (Coco-cola) Drink Coca-Cola, and everything goes well. (Coca-Cola)

Make yourself heard.(Ericsson) Understanding is communication (Ericsson)

Future will be better. The future will be better. (very cola)

5. Love is in the family. Love is in the family. (Meng Jie mattress)

To be true forever. Sincere forever. (Haier group) Advance into the new century. (Honghe Group)

The more you listen, the more you learn.

The more you listen, the more you learn. (Desheng Radio)

6. Time always follows me.

Time exists because of me. (Rossini table)

Buick-your key to a better life and a better

world. Buick-the secret to a better life. (Buick)

It is not difficult to see that advertising English pursues simplicity and clarity in structure. Although some advertising sentences are a bit complicated, the understanding of the meaning is obvious. Stylistically, advertising English tends to be colloquial and innovative, which enables readers to receive new information at the first time in a fresh environment. At the same time, new words and compound words are boldly used in advertising English, which greatly increases the uniqueness of English advertisements. Metaphor, personification, pun, rhyme repetition and other rhetorical devices are everywhere and lively; Similarly, in terms of artistic effect, advertising English is often a bit abstract, so as to enable consumers to actively understand the content and meaning of advertisements, to visualize abstract sentences themselves, to mobilize consumers' desire to consume, and to enable consumers to actively understand their own goods. Nowadays, advertising has become an indispensable part of the economy and society. Advertising is the lubricant of modern commodity economy, the catalyst of economic development, and the link and bridge of production, supply and marketing. Manufacturers rely on advertisements to promote products and open up markets, while customers rely on advertisements for consumption. Therefore, advertising, as a creative art form, tries its best to use a variety of expression methods to seize time and space to attract audiences and stimulate consumers to make purchase decisions as soon as possible. No wonder advertising, as a means of commercial promotion, has attracted much attention. With the trend of global economic development, advertising has crossed geographical boundaries and become a worldwide business philosophy. After China's entry into WTO, international economic activities are more frequent and foreign trade is more active. A solid English foundation has become a prerequisite for us to appreciate and learn foreign advertisements. Only with this prerequisite can we learn the essence from foreign excellent advertisements, improve our advertising production level and create world-class advertising publicity effects.

Advertising language is the accumulation and concentration of human culture. Wonderful advertisements are often ingenious and elaborate. Learning English language from English advertisements is a shortcut for us to see the subtlety of English language. Appreciating the wonderful English advertisements, it seems that we have stepped into a magnificent cultural palace, and it seems that we are strolling along a winding and secluded language corridor, intoxicated with the treasure house of words that is fascinating, which makes people look at it.

We take the combination of advertising and English as an opportunity to visit advertising from the perspective of English, study English from the perspective of advertising, and organically combine the two, thus killing two birds with one stone. We constantly collect excellent advertisements from English-speaking countries and cite them. It involves job advertisements, product advertisements, job advertisements, service advertisements, public service advertisements and many other fields. And from the perspective of advertising creativity, English use and other comments and appreciation, with beautiful pictures, illustrated, lively, readable and practical. Readers can appreciate examples from the height of theory, and run through the theory in the appreciation of examples. Understand the advertisement with English thinking, understand English from the advertisement, and enjoy the infinite charm of the combination of advertisement and English.

I hope you are satisfied!