Main forms of hotel network evaluation

The enterprise can be evaluated according to the service quality, physical products and facilities of the hotel.

Online evaluation (also called online comment) is an important way for the public to understand society, analyze things and optimize decision-making behavior in the digital age.

In the early days of the application of network technology, online evaluation mainly focused on literary criticism and film criticism, and provided reading or movie-watching suggestions for other social groups through the sensory experience of readers or audiences. However, in the process of the development of Internet information technology, network evaluation has gradually occupied an increasingly important market position. However, the real rise and development of online evaluation need to be traced back to the establishment of evaluation websites such as Ctrip.com and Public Comment. Ctrip.com and Public Comment have become an important channel for the public to choose hotels through scientific and effective marketing methods and operation management.

The public can evaluate the enterprise according to the service quality, physical products and facilities of the hotel. Among them, enterprises with long business hours have high evaluation on facilities and service management, while hotels with limited business hours have many problems in physical products, facilities and equipment, service quality and so on. Among them, the problems of physical products account for a large proportion, and about 67% of them are characterized by low service attitude and single service content in terms of service quality.

Although modern hotels in China pay attention to the quality of online evaluation, they seldom dig deep into their own problems. Instead, from the perspective of consumers, we guide them to praise the hotel with preferential measures, which greatly affects the authenticity of online reviews.

However, with the continuous improvement of China's online evaluation system, the impact on enterprise management is increasing, and the traditional online evaluation countermeasures based on customers can no longer improve the evaluation value of hotels in cyberspace.

Therefore, hotel enterprises need to build a management mechanism based on service quality from the perspective of network evaluation itself, so as to enhance the core competitiveness of hotels.