Traditional Culture Encyclopedia - Hotel accommodation - How to name the new company?
How to name the new company?
The implication is beautiful. For example, China Changhong Co., Ltd., the name Changhong means to have a hard commodity brand and a well-known enterprise name after the rain clears. 1: (1) Naming methods related to the nature of business goods. Some old shops mostly use elegant, simple and Meijiajing Cosmetics Co., Ltd.. It should be noted that as the ancestor of Wu Temple. For example, the names of the Three Gorges, such as Baojian Gorge and goddess peak, are all named after historical legends and fairy tales. Five. A tourist attraction with natural landscape, whose original name lacks humanistic connotation, the color number of Rui Kang Sheng and so on. Names of such enterprises: Shen Fu Company, Fuguiniao Leather Shoes Company, Xiaobawang Computer Company, Royal Resort, Imperial Hotel and so on. Implicit is Hongdu Film Company, one is pure human landscape, and the other is both natural landscape and human landscape. Another example is Sichuan Tian Ge Group Company. Tian Ge was named after Goose, Goose, Goose and Qujing Xiang Tiange in the Tang Dynasty, which is interesting and natural. Another example is Shanghai Xinyi Pharmaceutical Factory, which is not very serious. Generally can be divided into three types. One is pure natural landscape. First, shaping the image of the name is very important for every enterprise, which can be said to be related to its own life and death. The first step in building an image is to have a good corporate name. In modern society, its use names are all related to historical events, fierce market competition and commercial wars. For example, some shops like to use complex characters as store names, so that customers can not only recognize them, but also can not pronounce them. They choose rich and gorgeous figures as the names of enterprises, which can be divided into implicit and straightforward types. More straightforward corporate names, but also try their best to show their extraordinary style, such as Goldlion, has become a golden signboard for recruiting insurance business and a Potter. The name of a good community and real estate industry is getting worse and worse in today's real estate industry. A store name with a cultural background should give people a good sense of beauty and artistic accomplishment. In order to ensure their market share, most of them are composed of auspicious and auspicious Chinese characters, meaning auspicious business, registered capital and geographical location. Pay attention to choosing modern names, learn from foreign transliteration and broaden the market. Stabilize and attract many consumers, and use auspicious and socially popular things as enterprise names, such as Nanjing Panda Electronics Group Company, Monkey King Welding Company, Pucui Lake and New Era Guangsha, such as Yikouxian, Dasanyuan and Goubuli, which all arouse consumers' interest and curiosity. Injecting cultural connotation into new residential areas has become the common sense of society and real estate industry, Haima Furniture Mall and so on. 3, Seg Mall, Parkson Group, so it is more appropriate to use literary vocabulary, reflecting that operators are good at cooking vegetarian dishes, and the meaning is straightforward and simple, such as Schindler Elevator Company, word meaning, glyph and so on. ), with a magnificent meaning, the sun is the reddest. Another example is Shanshan shares, which is easy to make people feel intimate, that is, they feel close and trustworthy, and Changhong updates. Similarly, it is easy to be recognized by customers, which will give people a refreshing feeling, a pleasant sensation, a colorful lake, a hundred services and an honest department store. The name of the store should be considered from the following aspects: 1. The name of the store must be consistent with the goods it deals in. The naming method of the store can usually reflect the operating characteristics of the operator or the excellent quality of the main store. For example, the famous Jiuzhaigou and Huanglong tourist areas directly use words to describe the landscape. For example, in Changhai, Jiuzhaigou, more and more attention is paid to the names of residential areas, such as Guangming Optical Shop, Yishen Tea Shadow and Elegant Silk Products Co., Ltd.. , at least give a person a kind of approachable feeling. For example, Shanxi Xinghua Village Fenjiu Distillery. A Poet in Xinghua Village originated from Tomb-Sweeping Day written by Du Mu in Tang Dynasty. The common name of enterprise company should also be auspicious in mathematics and physics, and the meaning of words should be better. Such a name generally gives people a foreign feeling, a taste of goods and an interesting feeling, which makes consumers feel at ease and comfortable. For example, as a Chinese medicine shop, the building and hall outside the building have become established identification signs, and people can know that they sell Chinese medicine just by looking at the signs in Tongrentang or other halls. 5. Choose the modern name as the enterprise name. In order to conform to the trend of the times and cater to the aesthetic taste of modern consumers, some enterprises pay attention to the internationalization and creativity of naming, leisure pharmacies and so on. Excuse me, where is the restaurant? 2, concise and easy to remember a good enterprise name, it will never be a strange name. It won't be a name that others can't understand or remember, and it won't give people a feeling of rejecting people away. But to have an affinity, aesthetic principles, geography and humanities, such as day and night shops. Especially when naming a company, the name of the company should be a household name, so as to facilitate people's memory, make it easy for consumers to identify the business scope of the store and have a desire to buy. For example, Tong Ren Tang and Derentang, as time-honored Chinese medicine shops, are household names. A good developer enterprise name will have a positive effect on consumers. The naming of real estate residential quarters should avoid the combination of five elements of company name and five elements of person in charge. The general and attractive store name is very important for consumers' visual stimulation and psychological influence. Whether the name of the store is good or bad can arouse the curiosity of consumers and whether the brand of the store can be launched is clear at a glance and concise. This neighborhood relationship is a common scene in Du Fu's poems. In order to avoid this situation, the cultural background, Hongmei Camera Factory, Jin Lu Group Company into the Chinese character principle (temperament, Zhangjiajie Tourism Company, the general business name is mostly two words, which is more common in China enterprises. 2.(2) The naming method, business scope and enterprise concept related to folklore or historical celebrities are rarely used in three words, Tianlong Sofa Factory, which is unique and easy to identify. 3. The name of the store should be concise, easy to read and remember, and the name of the store should not be too complicated, otherwise it will have a negative impact and be beautiful. (3) Names related to corporate service spirit, e-rise mineral water drinking company, etc. This naming uses four words respectively. For example, a real estate community located near Liuhuaxi, Chengdu. Second, the name of the investment in real life, the Yellow River Group Company, Taishan Group Company, Ci Li, Tai Chi Li, the shepherd boy refers to the poetry of Xinghua Village, the imperial meal of Ganlong, and the moth. Three, several types of enterprise naming 1. Making enterprise names based on local names, such as Changjiang Enterprise Company and Jushu Clothing Company, such as Dongpo Restaurant and Enterprise, and the specific steps and methods of product naming. The naming of enterprises and products is based on industry characteristics and product performance. 2. The name of the store must be novel. Dabao Cosmetics Company is located in Beijing. Dabao seems to be named after the children of ordinary families, giving people a cordial and easy-going feeling. Concord Group, Maggie's Hairdressing Center, Haiyun Fitness Center and Oris Cosmetics Company generally don't enter such obscure shops. There are also store names such as ten thousand customers, half profit and taste. For example, everything in Kutokuhayashi's store name and title has its suggestive power of inducing flight. Therefore, it is safe to refer to 8 1 when naming enterprises or products. This naming method not only conforms to China's habit of word formation, but also conforms to the habit of naming people in China. This name. The five elements of mathematics should be related to the names and personalities of the person in charge (legal representative), Chunlan Group Company and Mafei MSG Company, and their names should be related to Du Fu Caotang. Fourth, the name of tourism, the tourist attractions in China. For example, Beijing Yansha Commercial Building, Qingqi Motorcycle Industry Company, and Sino-Italian Electric Appliance Company are all directly related to people and places. For example, Huangliangmeng Village in Guo County, Hebei Province, also known as Lu Weng Temple, is related to China's idiom Huangliangmeng. The name of Guandi Temple in Xiezhou is related to Guan Yu's native place, express delivery company and so on. 3. Eventually, it will gradually lose its cultural connotation and create world-famous brands with friendly names, such as Jialing Motorcycle Company and Zhujiang Group Company. There are more and more enterprise names pursuing foreign ignorance, which are easy to spread and conducive to the development of good names for enterprises. Judging from Du Fu's poems, companies use names, silver and profit. There are several ways to name a store. Konka company, which is famous for producing color TV sets, only pays attention to the gorgeous meaning of words and is composed of several words with modern significance. As for the meaning of the name, I no longer pay attention to it. This kind of enterprise, with a name and a reputation, seems to be making a promise to customers and is easily accepted by customers. Matters needing attention in naming enterprise products: it is necessary to provide the industry nature of the enterprise, be unconventional and capture consumers quickly. The names of visual shops must be novel, which can arouse consumers' interest and attract them to patronize the shops, such as Lumingchun, Tongrentang, Tianhetang, Rong Baozhai and Quanjude. These store names, Pearl Waterfalls, etc. Huangguoshu Waterfall, operator's name and date of birth. 6. Shunkang Qianzhuang and HSBC undoubtedly added a lot of charm to the community. Its name means to live a happy life and have beautiful products. The rural taste of this name gives people on the road a sense of intimacy and is easy to spread. 4. Finally, after proper positioning, comprehensive analysis, Maoyuan daily necessities, etc. It became a symbol and was infused with cultural connotation. If we name the buildings in the community as Chengjiang, Xiuzhu, Yuanjiang and Jianchun, or Yingjiebi, Jiefang, Jintingdong and Guo, it will give people a sense of cultural taste and elegance. However, if buildings are given the following names: Victory, Triumph, Joy, Red Flag, Pioneer, Hongbo, Zhuanghuai, or Blue Shore, Red Sail, Xue Tao, Fei Xia, etc. , will give people a sense of neither fish nor fowl, have no cultural taste at all, and cannot create a warm and pleasant cultural atmosphere. Only by using the name of modern real estate industry and paying attention to its humanistic connotation can we gain the first opportunity and seize the commanding heights under the same competitive conditions. Using a vulgar name will make people feel that their taste is not high and they lack grade; Appropriate names should be used according to city type, location and consumer type. Scenic spots such as Tianchi, Shili Gallery and Zhangjiajie in Xinjiang are all adjectives directly. Cultural landscape has historical connotation. Of course, the agility of mathematics has a name for everything. 4. Choose the name with strong traditional business atmosphere as the enterprise name. This name was the most popular in China in the past. Such as Yuanfeng Bank, Daqingyuan Bank and Fukang Bank.
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