What is the repurchase rate of hotels?

The repurchase rate of good hotels is mostly above 50%, and that of poor hotels is mostly below 50%.

The repurchase rate of hotels is a very intuitive data. First of all, a stable repurchase rate can represent that the hotel's products and services are generally recognized. Secondly, the continuous decline in the repurchase rate has also sounded the alarm for hotel people, reminding us that we must make timely adjustments. On a certain level, the repurchase rate can even determine the life and death of a hotel.

In order to improve the repurchase rate of hotels, we can use the following two core methods to further gain more loyal customers.

1. Maintenance of members

Generally speaking, the maintenance of members can be divided into online and offline channels. The most important thing to maintain online channels is to maintain effective communication with members. For example, holiday wishes, check-in and check-out reminders, birthday wishes and so on. At the same time, timely informing members of practical information such as weather reminders can further improve their loyalty, thus stimulating their repeated purchases and consumption. Before the online maintenance of members, it is necessary to conduct a category screening and send different personalized information according to different members, which is more conducive to improving the information acceptance effect of members. This function can often be achieved through some hotel management systems. Offline maintenance channels. According to the membership composition, analyze the user's portrait, analyze the user's service demand, and then implement the formulation of various personalized services. In the end, the foreseeable result is that the satisfaction and loyalty of members are constantly improving, and the repurchase rate of members is also well guaranteed.

2. Precision marketing

In hotel marketing, the importance of precision marketing is self-evident. In order to better realize the repurchase of members, the precision marketing here is more aimed at members. After all, accurate marketing of members is more likely to stimulate their repurchase behavior and improve the repurchase rate, which means that the hotel has gained a group of loyal customers. First of all, marketing needs to be subdivided and positioned before it is carried out. Accurate membership classification can maximize the marketing effect. In addition, common marketing strategies such as points, discounts and coupons are often more popular with members. Through precise marketing, targeted information delivery for different member categories will achieve better results.

Perhaps the simplest and most effective way to improve the repurchase rate is to start with the hotel membership system. Through the maintenance and marketing of members, stimulate their repurchase consumption behavior. This seems to be a job to improve the hotel's revenue, but in fact, harvesting more loyal users is the most important purpose of the hotel. When the hotel establishes a good relationship with its members, the stickiness of members will continue to radiate to more people, and the repurchase rate will naturally increase.