Is there a big investment prospect for express hotels?

The prospect is not bad, and the market competition is becoming more and more fierce. The Analysis Report on the Development Trend and Investment Decision of Hotel Industry in China shows that high, medium and low-end hotels can be seen everywhere in the hotel industry, and economic development leads to more intense competition. The competition of hotels should not only look at the grade of hardware decoration, but also look at the competition of soft services. For budget hotel chains, service competition is very important. On the one hand, it is cost-effective, and the price factor is a problem that most consumers consider; On the other hand, high-quality and caring service can retain customers for a long time and gain invisible publicity from customers, thus achieving the effect of word-of-mouth brand promotion.

With the improvement of people's living standards, mid-range hotels have become the "new darling" of the market. China's assets 1 000 USD-1 000 USD middle class currently accounts for13 of the world. The rise of the middle class in China has also caused a big explosion in the mid-range hotel market. 2065,438+0000, the number of mid-range hotels in China exceeds 65,438+0000. Through transformation and upgrading, express hotels will usher in a golden age of development in the next ten or twenty years.