What are the characteristics of Accor Hotels Group? What market segments does the brand have?

The brand of this enterprise ranks 259th among the top 500 brands in the world in 2006 compiled by the World Brand Lab.

Accor Group, founded in 1967 and headquartered in Paris, is the largest hotel group in Europe. By the end of 2004, Accor had 65,438+058,000 employees, and its hotel business involved 65,438+040 countries. Accor Group is a leading hotel and catering company in Europe and one of the largest hotel and service groups in the world. Accor has about 4000 hotels around the world. From budget hotels to luxury hotels, Accor provides all-round hotel services of different grades to meet the needs of customers at different demand levels.

Accor Hotels Group has 4,000 hotels and 6,543.8+7,000 employees worldwide, covering 90 countries on five continents and about 500,000 rooms. Accor is the largest hotel group in Europe, with 34% of its turnover coming from France and 34% from other European countries.

Accor hotels provide thoughtful services according to the needs of each guest from economy to luxury. Accor spirit is a comprehensive art, which combines historical tradition with modern innovation, and adds tolerance, discipline, imagination and enthusiasm, thus raising the work to a superb level. Experience the joyful spark ignited by Accor spirit and French atmosphere at Accor China Hotel.

Its brand segmentation:

Accor Hotels Group covers all kinds of hotels from luxury to economy. High-end hotels include Sofitel, Pullman, Grand Mercure and M Gallery. . Novotel Novotel Mercure is a mid-range hotel brand; Ibis, Suite Hotel, Etap Hotel, Formula One Hotel F 1, Motel6/Studio6, etc. It is an economical brand hotel under the group.

The main brands are Sofitel, Pullman, Grand Mercure, Meijiali, Mercure, Novotel Novotel and Ibis.

Accor is in China.

Accor, a French hotel giant, and Huazhu, a local hotel chain in China, hold shares in each other. After a period of low-key integration, the two parties announced on 201612 that Accor Meihua Hotel Management Co., Ltd. would be the main development company, and the two parties signed a new project 14 to carry out a dual-platform distribution model, and both parties have signed a contract with Grand Mercure and its subsidiaries.