Understanding and experience of sales work 3 articles

Comprehension and experience of sales work mode essay 1: I am a telemarketer and have summed up some successful experiences in my work. Here is a word of encouragement for you, hoping to help you in your future work.

1 first of all, you must explain all the selling points and features of the products to the target customers, so that they can understand what products you are recommending to customers and what you are selling to customers in just a few minutes, so you must practice fluent Mandarin before becoming an excellent telemarketer! Only in this way can customers understand what you are talking about!

2, do telemarketing, no matter what products we do, there will be some preferential or value-added services that can be flexibly controlled by telemarketing. Take the Sheraton VIP card I made before, for example, we will give away free rooms while selling VIP cards; Amount of cash deduction; Red wine rolls and cake rolls! However, the number of orders depends on two points. The first point must be that you should call more. There is nothing wrong with the sentence "Heaven rewards diligence". Call quality must be supplemented by quantity. The second point is to flexibly use these benefits attached to VIP cards, that is, the value-added services mentioned above! For example: Today, I told Mr. Chen about the purpose of our card (50% off for dinner for two people, 10% off for the lowest room rate that night, valid for one year in hotels around the world 132), but I won't tell you the discount of this card (free room; Amount of cash deduction; Red wine rolls and cake rolls) so that you can save one hand when you call next time; This move is also called all is fair in war! When you have time to talk to Mr. Chen for the second time, you will send one of the quotations as bait. If you can't, send the other two, and we must repeatedly emphasize that these offers are specially approved by our Asia-Pacific president. Don't let customers feel that these offers are easy to get!

3, we must persist, dripping water wears away the stone, not a day's work, freezing three feet; This is not a cold day! No matter what you want to succeed in, you can't do without perseverance and persistence!

Model essay on sales cognition and experience II:

Looking back, I started my job on June 24th, 2000 10, and I have been working for 1 0 years. This year, the whole working state is on the right track, and I have a more comprehensive understanding of the industry I am engaged in, and the customers who have successfully cooperated are also accumulating. At the same time, every time I successfully cooperate with customers, it is an approval of my work and reflects my work value in this position. But on the whole, I still have a lot to improve myself. The follow are my shortcomings sum up this year:

First: communication skills are not available.

I contact different customers every day, but when I communicate with them, my speech is not concise enough and complicated. The ability of language organization and expression needs to be improved.

Second: the follow-up service for customers who have cooperated is not in place.

Seeing that the number of successful customers is increasing gradually, although there are few big customers, I am still doing my best to protect every customer with my heart, so as to achieve the goal of changing from an intentional customer to a real customer. Although the customer has signed it, everything felt fine before. In fact, this idea is very immature. Later, after several months of work, both Mr. Dai and Mr. Hu focused on the maintenance of old customers. I really feel that it is difficult to develop a new customer, but it is actually relatively simple for a successful customer. For example, if I have 20 old customers, as long as they are well maintained, I will definitely think of Zhou Xiao who won the fake in the future. Then this will not only create profits for the company, but also be a kind of work recognition for yourself. So I must take a long-term view.

Third: customer reports are not well organized.

For our industry, there is a peak season and a low season. In the low season or near the holiday, we should make a summary of greeting customers, but I am not good enough in this respect. Indeed, reports are the seeds of daily efforts. Over time, you need to manage them with your own heart, otherwise how can you bear the fruits of victory? Only through a clear statement can the leader know my work status and gains today, and then make targeted corrections and guidance. I also make a complete and detailed report every day, and I can also make a clear and instructive work summary and future work plan every day, so that my work is more targeted and purposeful. Then it's more like a duck to water.

Fourth, the number of new customers is small.

The successful customers I cooperated with this year mainly found customers through telephone sales, online customer service and other channels, but few customers were really found, which deserves my careful consideration. Part of the reason is that I never let go of any customer who has a strong intention to contact our company actively, so I spent most of my time contacting telemarketing customers, ignoring the intended customers I contacted. However, the number of new customers I have developed this year is small, and it should be improved well next year. I will make a plan next year to make my time allocation reasonable. Achieve the effect of two mistakes.

Fifth, when you encounter professional or business knowledge that you don't understand, you are not good at actively asking leaders, and you didn't turn what you don't understand into your own knowledge on the same day.

To sum up, the above points are my shortcomings in this year's work, and I will improve them in my future work. There is a saying: smart people don't fall down twice in the same place. Of course, everyone wants to be a smart person, so I won't make the same mistake again and try to do better. I hope the company leaders and colleagues will supervise me together. A person is not afraid of mistakes, but he just doesn't know how to correct them, and I will make mistakes to correct them and turn my shortcomings into my own advantages.

There has been little change this year, and my main job responsibility is telephone sales, which, as the name implies, is the sale of transactions by telephone. During this year, I mainly communicated with customers through the internet and telephone in the company. At work, it sounds like sitting in the office every day, making a few phone calls or contacting customers through qq. This is very simple, but the workload is still very large. Deal with different customers every day, and leave a very good impression on customers through their own language at the first time. In order to make customers trust the quality of our products more, besides the company's quotation, what is more important is a service. Let customers feel that Tongying Anti-counterfeiting Company is a big enterprise with a good service team, just like enjoying the process, turning the business atmosphere into a friendly exchange between friends. And let customers with strong intentions think of it for the first time, and think of cooperation with Tongying anti-counterfeiting company. These are closely related to their efforts, and as salespeople, they should have a very keen sense of smell and feel the needs of customers at the first time. For customers with strong intentions, in addition to telephone greetings, SMS greetings and qq greetings, they also need to have a work enthusiasm to infect customers, so that customers can feel my sincerity from their own actions. Then I believe that the number of customers will gradually accumulate.

Model essay on sales comprehension and experience 3:

It has been more than two months since I joined xxx Electric Appliance Company. Through in-depth understanding and communication with various departments and branches during this period, I basically have a certain understanding of our company's development and entrepreneurial history, corporate culture, management structure, system and operation mode. The most important thing is to read the company's previous large-scale promotion plans and store management materials, investigate competitors in the regional market at this stage, and personally participate in the planning, supervision and implementation of a series of promotion activities to basically understand our company. Now I summarize my work since I joined the company, and put forward my personal opinions and suggestions on my work:

I. Work Review

1. Continue reading the company's various documents and operating procedures, and learn and understand the company's corporate culture, organizational structure, rules and regulations, operation management, etc. And have a deep understanding of the scope of work, operation process, etc. 2. In a short time, I joined the team of this department and successfully participated in the planning, supervision and implementation of various promotional activities in this department, such as: Skyworth's trade-in; Celebrate the teacher's kindness and celebrate the Mid-Autumn Festival; He Siqing and National Day Celebration; New Tang Dian new clothes set sail; Gome reopened its response activities.

3. During the execution of the activity, go deep into each branch to understand the process and effect of the activity, investigate and analyze regional competitors, and timely feedback the promotion strategies of competitors in the same period; He also attended the response meeting of the heads of marketing department, purchasing department and branch company headed by Mr. Tang, and put forward personal suggestions.

4. Sort out all kinds of data and pictures, highlights and shortcomings in the implementation of promotional activities during the National Day of each branch, and make a comprehensive, concrete and intuitive summary of the preparation-implementation-follow-up of celebrating the National Day, which has been recognized by relevant leaders and colleagues.

5. In the production of subtitle advertisements during the promotion activities, I suggest that 3D animation effects be widely used to vividly reflect the promotion contents and advantages of our company, so that the audience and consumers can have a new cognitive view of Jiajiale; In the design of various publicity materials, I also gave many innovations and suggestions to make the picture more beautiful, vivid and eye-catching, and better convey our corporate image and activities.

6. Through the audit of the company's early advertising production cost and the investigation and evidence collection of the advertising production market at this stage, the production price of publicity advertisements and promotional materials was re-formulated, which greatly controlled the publicity production cost and saved the company's expenses to a certain extent.

7. Put forward relevant suggestions on creating the atmosphere inside and outside the store and shaping the image of the shopping guide. For example, adjust the layout of the new off-site stage to make it more eye-catching and attractive; It is suggested that five old image cards of Xintang Store should be rebuilt to improve the store environment and better convey the orientation of "brand-new image, brand-new positioning and whole-hearted service" after the renovation of Xintang Store.

8. Organize the theme of our original enterprise feature film (about 65,438+00 minutes) and 30-second image advertising film, combine our current advertising demands, revise and adjust again, and make new proposals on the premise of conveying our business philosophy and employees' mental outlook as much as possible, strengthening our quality service and always being worry-free, and reducing the production cost on the basis of the original price.

9. In order to further promote our corporate image and various promotion policies better, more effectively and at lower cost, enhance our popularity and commodity sales, and optimize market competitiveness, under the guidance of Mr. Tang, our company has written the Public Transport Media Delivery Scheme, and actively coordinated with bus companies to reduce delivery costs.

10, actively and seriously participated in the course training organized by the company, such as Yu Shiwei's Professional Manager and Zhou Rong's Face-to-Face Consulting Sales. And learned a lot of management and sales knowledge, understood a lot of truth, and understood that a large part of the competitiveness of enterprises comes from the competition of knowledge and teamwork.