Opening Report of Tourism Management Thesis (2)

Opening report of tourism management thesis

Week 5: Review the theory of "database design"

The sixth week: the basic framework is completed and the technical details are determined.

The seventh week: complete the design of the background database and complete some papers.

The eighth week: complete the design of the foreground interface and complete some papers.

Week 9: Conduct the program test and continue to write the graduation thesis.

Week 10: Continue to test the program and continue to write the graduation thesis.

Week 1 1: organize materials, documents, charts, etc. And modify the graduation design thesis.

Week 12: Finish graduation thesis, print and bind as required.

Week 13: software acceptance and preparation for graduation project defense

Week 14: graduation design defense and grade evaluation

7. Reading of main documents and materials:

[1] Zhong Ling, e-commerce in Asian tourism needs to be strengthened, China Tourism News, 2000-05- 15.

[2] Cai, on the development of tourism in the Internet age, Tourism Science, 2000-03: 14~ 17.

[3] Zhong Haisheng, China tourism information has great potential for development, China Tourism News, 2002-04- 19.

[4] Zhang Junxia, Transformation and Reorganization of Tourism in the Internet Age, Journal of Guilin Tourism College, 200 1- 1:42~44.

[5] Zhong Ling, Asian tourism e-commerce should work harder, China Tourism News, 2000-05- 15.

[6] Zhang Jun, Guangdong can become a tourism "information province"? China Tourism News, April 2, 20021

[7] Zhong Ling, Asian tourism e-commerce should work harder, China Tourism News, 2000-05- 15.

[8] Zhong Ling, Asian tourism e-commerce should work harder, China Tourism News, 2000-05- 15.

[9] Li Ding, Travel Agency Management, Beijing: Higher Education Press, 1998.

[10] Li Zhizhuang, Ctrip faces "new tourism", China Tourism News, 2000-03- 10.

[1 1] Jiang Guoqing, Jiao Fang, growing e-commerce and its application, Beijing: China Economic Publishing House, 200 1.

[12] Zhou Shuqing, e-commerce scenario case, Beijing: China International Broadcasting Press, 200 1.

[13] Zeng Qiang, Blue Book of Electronic Commerce in China, Beijing: China Economic Publishing House, 200 1.

[14] Thoughts on Tourism Network, China Tourism News, March 8, 2002.

Hello, James. Evaluating the World Wide Web: A Study of Global Business Websites [J]. Journal of Computer Media Communication, 1997.

[16] Fang Meiqi, Introduction to Electronic Commerce, Beijing: Tsinghua University Publishing House, 1999.

[17] Xin Wang, the present situation and development direction of tourism e-commerce in China, tourism management, 2000-05: 17~2 1.

[18] Zhang Shumin, some problems that should be paid attention to in developing tourism e-commerce in China, Journal of Tourism, 2000-04.

Robert ·M·k geography towards cyberspace, progress in human geography, 1998(22), 3:385~406.

[20], Li,, Enterprise Network Marketing Decision Analysis, Journal of Business Economics, 2000-06:27~29.

[2 1] travel network, where to go?

[22] Lu, Bai Cuiling, Performance and Development Trend of Travel Agency Websites, Geographic Information Science, 200 1-04:63~66.

Firstly, the research trends at home and abroad of this topic are summarized, and the basis and significance of the topic selection are explained.

Related research trends abroad.

With the development of the world tourism economy, the tourism consumption market has undergone a fundamental change from the seller's market to the buyer's market, and the consumer demand is increasingly diversified, and the tourism market is gradually subdivided. In order to meet the needs of market development, researchers began to study consumer demand and behavior in various market segments. Foreign research results mainly focus on the research of the elderly, youth, women and family tourism market. Marketers regard family purchase decision as the basis of product development, pricing strategy and media selection.

In recent 40 years, family decision-making has been an important topic in foreign consumer behavior research. With the passage of time, the changes of family structure, family concept and social and economic status among family members have made the decision-making process of family tourism show different characteristics, and related research has also been innovative [2]. Foreign scholars have found that the role assignment and decision-making mode in family tourism decision-making are mainly influenced by the following factors: children, family income, family life cycle, marital conflict and interaction.

Researchers represented by Ryan, Seaton and Tagg found through empirical research that children are catalysts for family outings, parents attach great importance to children's satisfaction, and places that children don't want to go are easily excluded from alternative destinations. Iliad Laut and Ritchie's research found that children affect the role distribution between husband and wife. In families with children, because the wife takes care of the children, the husband leads the decision-making, while in families without children, the husband and wife make decisions together. However, when children take part in family travel activities, it is more the mother who decides. Howard and Madrigal once found that in the entertainment service activities involving children, mothers lead the information collection and final decision-making. In addition, children's age also has a certain influence on their participation in family travel decisions.

With the growth of age, the influence on decision-making gradually becomes greater. In Swinyard and Sim's research on children's influence on family decision-making process, children were divided into two groups: 12 years old and 12- 19 years old. It is found that there is a significant difference between the influence of the oldest and youngest children in the information collection stage. In Howard and Madri-ga's research, children were divided into three groups: 4-5 years old, 6- 10 years old and1-14 years old. It is also found that with the increase of age, the influence on decision-making becomes greater. However, the situation in Asian countries is different. 13- 18-year-old children have to face the entrance examination of high school or university, and they have the least influence on the decision-making process.

Tourism demand has a high degree of income elasticity, and family income will affect family tourism decisions, which is first reflected in the study of the role differences between husband and wife. As early as 1958, Wolgast's research found that in high-income families, husbands are more dominant in decision-making. Later, Nichols and Snipenger further proposed that the decision-making of low-income families is dominated by wives, that of middle-income families is dominated by husbands, and that of high-income families is dominated by husbands.

Bartos pointed out that women with jobs are more likely to participate in family vacation decisions than women without jobs. If in a family, the wife's occupation is to take care of children and the husband dominates the economy, then the husband plays a leading role in the face of some expensive decisions. Antoine Zalatan analyzed the survey data by linear regression model, and found that the education level is positively related to the wife's participation in decision-making, and education can help women gain some potential for effective participation in decision-making. In addition, the longer the wife works, the greater the autonomy in money and the more opportunities to participate in decision-making. According to the resource theory, the role of wife in family tourism decision-making will gradually improve, and the phenomenon of joint decision-making by husband and wife will become more common [3].

Consenza and Davis and Fodness introduced the concept of family life cycle into the study of family tourism decision-making, and thought that family members at different stages of family life cycle played different roles in decision-making. Nichols and Snepenger pointed out that with the backward extension of family life cycle, the phenomenon of * * * same decision-making showed a downward trend. Martinez and Poirot believe that with the increase of marriage cycle and the continuation of family life cycle, it is more and more likely that the husband will take the lead in decision-making. With the growth of age, both husband and wife or family members are familiar with each other's preferences and often consider each other when making decisions. This familiarity is beneficial for decision makers to make a satisfactory choice for both sides, and cooperation is more than conflict in the decision-making process. At the same time, everyone plays a more professional role and tends to participate in more detailed decisions.

3. Domestic related trends of this thesis.

At present, domestic research mainly focuses on the simple description of the demographic characteristics of tourists in the overall market. Although the research on tourists' motivation and experience quality has also appeared in recent years, the breadth and depth of the research are insufficient. In particular, the research on market segments is very weak, which is usually only the demonstration and elaboration of foreign theories, and is rarely illustrated by actual cases. The research methods are also relatively rough, and the attention is often only the appearance of the problem. On the one hand, domestic scholars keep up with the development trend of the international tourism market, and constantly study the tourism market, especially some booming market segments, including the family tourism market. On the other hand, we should choose scientific research methods, combine qualitative research with quantitative research, select actual cases, collect first-hand information, and use mathematical models to analyze and process the data. Comparatively speaking, although foreign tourism research fields have long attached importance to family tourism decision-making, the localization application of its theoretical achievements is still debatable. One of the important reasons is the uniqueness of consumer behavior connotation and performance under different social and cultural backgrounds.

Taking Changsha as an example, this paper studies the family structure that affects the tourism behavior of urban residents. Based on the family structure, the author divides families into single families, husband and wife families, families of three, families living with parents and families running in families, and divides their respective occupations and per capita family income. The research points out that the proportion of tourism expenditure in disposable time and income is not the main expenditure in all kinds of families, and the number of trips, tourism expenditure and tourism intention expenditure vary greatly with different family structures. The relative consistency of different family structures includes: tourism motivation and destination preference for natural landscapes, clean villages and ancient towns. The main channels for obtaining information are Internet, TV and newspapers, and introductions from relatives and friends. Travel time is mainly on weekends and winter and summer vacations. Trains, go on road trip cars and airplanes are the top three modes of transportation, and go on road trip is loved by different family structures.

Jia Jing (2003) studied the tourism consumption behavior of families in different stages from the perspective of family life cycle. Tourism consumption behavior is mainly influenced by family disposable income and children, especially children. At the same time, the author also makes a simple analysis of several new families. Su, et al. (2007) first studied the correlation between family size and recreational behavior in small and medium-sized cities. Through the analysis of family income, leisure time and recreation preference in different family stages, it is concluded that family size is significantly related to recreation status and recreation potential of recreation demand [4].

Basis and significance of topic selection:

Tourism is a common consumption phenomenon in modern society! Especially in recent years, with the strengthening of our national strength and the increase of national income, tourism consumption has become an important part of people's daily consumption. As a typical social consumption phenomenon, according to the current consumption decision-making theory and research perspective, although it has been applied to the study of individual or family tourism consumption decision-making, it is mainly for western consumers; The relevant empirical research in China mainly evolved from the western thinking of "individual # consumption decision", and the unique empirical research and thinking on family tourism decision in China are rare! At present, domestic research mainly focuses on the simple description of the demographic characteristics of tourists in the overall market. Although the research on tourists' motivation and experience quality has also appeared in recent years, the breadth and depth of the research are insufficient, especially on market segments. Usually, it is only the demonstration and elaboration of foreign theories, and it is explained by actual cases. The research method is rough, and the focus is often just the appearance of asking questions. In the future, domestic scholars should, on the one hand, follow the development trend of the international tourism market and conduct continuous segmentation research on the tourism market, especially some booming market segments, including the family tourism market; On the other hand, we should choose scientific research methods, combine qualitative research with quantitative research, select actual cases, collect first-hand information, and use mathematical models to analyze and process data. With the development of family tourism, the impact on tourism market, tourism, scenic spots, hotels and front-line employees is a relatively blank study at present. Therefore, we should strengthen the research in this area and understand the impact of the current family tourism decision-making model on tourism and other related content. A comprehensive understanding like this will help optimize family travel.

Second, the basic content of the study, the main problems to be solved:

By using the methods of literature review, analysis and summary, this paper expounds the model research of family tourism decision, family members and their influence, and the influence on the design and marketing of tourism products under this family tourism decision model.

Article framework:

foreword

1, problem.

2. Foreign research trends related to this thesis.

3. Domestic research trends related to this thesis.

4. The main research content of this paper.

Second, family tourism decision makers

Third, the decision-making process of family tourism.

Fourth, the decision-making direction of family tourism.

Fifth, the influence of family tourism decision on tourism product design.

1. The influence of family tourism decision on the product design of scenic spots

2. The influence of family travel decision on the product design of travel agencies.

3. The influence of family travel decision on hotel product design.

Sixth, the influence of family tourism decision on the marketing of tourism enterprises.

1, the influence of family tourism decision on the marketing of tourist attractions

2. The influence of family travel decision on hotel marketing.

3. The influence of family travel decision on travel agency marketing.

Three. Steps, methods, measures and timetable of research:

Research steps:

1. Members who study family decision-making and differences at home and abroad.

2. Study the process of collecting tourism information by different family tourism decision makers.

3. Study the final decision of family tourism decision-makers on tourism destination, food, shelter, transportation, entertainment and purchase under comprehensive circumstances.

4. Study the influence of family tourism on tourism, scenic spots, front-line employees, tourism market division and hotel industry under the family tourism decision-making mode.

research method

1, literature method: consult relevant literature in the school library and online.

2. On-the-spot investigation method: I practiced in Shaoxing New Century Du Ming Hotel for half a year, and I have a certain understanding of the corporate culture of the hotel.

3. Analysis and summary method: analyze and summarize the data collected from various channels.

Research schedule:

1, 20XX. 1 1 Determine subjects and instructors.

2.20XX.2.-20XX.3.20 Consult relevant materials and write the opening report, and modify the opening report.

3, 20XX.3.25 Thesis topic, and started to write the first draft under the guidance of the tutor.

4.20XX.4 Mid-term examination of the paper, and the first draft of the paper was revised and improved.

5.20XX.5 Finalize and write a book.

6, 20XX.5 thesis defense qualification examination

7, 20XX.5-20XX.6 thesis defense

References:

[1]fo nedy, D. Influence of family life cycle on vacation decision-making process [J]. Journal of Tourism Research,1992,31(2): 8-13.

[2]Belch, M.A. Willis, L.A. Family decision-making at the turn of the century: Does the change of family shareholding structure affect the family decision-making process [J]. Journal of Consumer Behavior, 2002,2 (2):11/kloc-.

[3] Lu Hengqin, Sugar Singing, Yao Zhiguo, "Study on Family Tourism Decision-making of Overseas Tourists [J], Tourism Science, 2006, 12.

[4] Wang Huiyuan, Literature Review of Family Tourism at Home and Abroad [J], University Journal, 2009,06.

[5] Wang Shuxia, Yang Shen, Zhejiang children's impact on family tourism decision-making and analysis [J], regional economy and industrial economy, 20 10/0,08.

[6] Qiu Fudong, Wang Jing, tourism decision-making process survey [J], Tourism Science, 2005,04

[7] Lynn Yang, Oral Research in the Process of Tourism Decision-making [M], Zhejiang Master's Degree Thesis, 2002, 12.

[8] Li Xiangyun, Tourism Destination Preference and Marketing Strategy Analysis-Taking Chengdu as an Example [J], Reform and Strategy, 20 12, 10.

[9], Zhang, Research on Market-based Urban Family Tourism Decision An [J] Regional Research and Development, 20 10/0,08

[10] Zhu Shengdong, Yang Yuanyuan, product design and market development of family tourism [J], Journal of Huangshan University, 2007,08.

[1 1] Yin Ping, Cai Anya, Research on the current situation of family travel decision-making and tourism marketing suggestions in China-(taking Beijing as an example) [J], Human Geography, 20 10/0,04.

[12] Wang Xin, Thoughts on the Design of Tourist Routes [J], Journal of Chongqing Normal University, 2000,06

[13] Gai Yuyan, Research on Internal Marketing Theory and Strategy of Tourism Enterprises [J], Science and Technology and Management, 2005, (4):85-87.

Tourism management paper opening report 3 paper names:

Analysis and Construction of Holiday Tourism Environment Characteristics in China

First, the motivation of topic selection (background or significance):

China's holiday tourism has developed to the present. Since 1992 established 12 national resort, various places have followed suit, with different scales and grades. No matter where you travel, the word "tourist resort" can be seen everywhere, and its development is fast and its scope is beyond people's imagination. However, with such a positive leap, the overall benefit has not improved, but is roughly estimated. Although they have common feelings about tourist resorts, the development of holiday tourism in China is not very mature. Therefore, holiday tourism has become a hot research topic.

Judging from the current situation of holiday tourism development in China and the previous concepts of distinguishing leisure tourism from holiday tourism, most holiday tourist areas in China cannot clearly distinguish leisure tourism from sightseeing tourism. In my opinion, many tourist attractions have only one name, but there is no substance or obvious content to distinguish them from others. Therefore, it is necessary to analyze the characteristics of holiday tourism environment and find out some methods or measures, which is also the main purpose of this paper.

Second, the paper needs to clarify the main issues:

Holiday tourism has become a hot topic today, but there is no mature research system. This paper mainly starts with the characteristics of holiday tourism environment, finds out the elements that the current holiday tourism environment should have and the problems existing in our holiday tourism environment through research, and on this basis, establishes a holiday tourism environment system with China characteristics by comparing with foreign holiday tourism environment, trying to find a solution to the problems. At the same time, based on the principle of sustainable development, this paper analyzes the matters needing attention in creating a holiday tourism environment, so that the whole construction process can get the maximum benefit with the least loss.

Third, the outline of the paper.

1 literature review

2 the relationship between holiday tourism and the environment

2. 1 the promotion of holiday tourism to the environment

2.2 Environmental response to holiday travel

3 China holiday tourism environment characteristics analysis

3. 1 Types of holiday tourism environment in China

3.2 China holiday tourism environment characteristics analysis

3.3 China holiday tourism environment status and problems.

3.4 Comparative analysis with foreign holiday tourism environment

4 China holiday tourism environment to create.

4. 1 Analysis of the conditions for developing holiday tourism

4.2 principles of creating a holiday tourism environment in China

4.3 Reflections on the issue of creating a holiday tourism environment in China

4.4 Maintain the characteristics of holiday tourism environment

5 conclusion

Fourth, the paper work arrangement

Give the time schedule of the paper from writing to each part (consistent with the final submission time required by the college).

Time Nodes of Ordered Papers in Different Stages

1 Finish the first half of the paper (holiday tourism environment analysis) 20xx. 12. 15.

2. Finish the second half of the paper (creating holiday tourism environment) and sort out the first draft 20xx. 12.27.

3. Complete the revision of the paper, and increase it by 20xx.0 1. 14.

4. Complete the third draft of the paper 20xx.03.438+05438+0.

5 Finish the graduation thesis 20xx.04. 15

Verb (abbreviation of verb) main references and related materials:

1, Cai Jiacheng. Development and construction of holiday tourism products and projects. China tourism news

2. Chuck Y. Ji Xiang Ping. Development and management of resort hotels (second edition). China Tourism Press. 2003.

3. Gong Liren. Where is the way to the tourist resort? China Tourism News 20 10.03.23

4. Sultan Huang Xiang. Tourism English. 2 1 Century Tourism Professional Series Planning Textbook. Jinan university press. 2009.

5. Huang Yucheng. New concept tourism development. University of international business and economics Publishing House. 2002.

6. ginger. Discussion on the definition of related concepts of holiday tourism. Modern commercial trade. No 12 of 2009

7. Liu Jiaming. A preliminary study on the development and evolution of tourist resorts. Progress in geographical science. 22.2003 (2)

8. Luo China Holiday Tourism Towards 2 1 century. China Tourism Publishing House. 53838+03838386386

9. Robert Christie Mill. Li zhengxi Resort management and operation. Dalian University of Technology Press. 2002

10, Wang. A summary of holiday tourism research. Modern economic information. 15, 2009.

Li qi Xiao Hongyan 1 1. Problems and countermeasures of localization of timeshare in China. Journal of Inner Mongolia University of Finance and Economics (Comprehensive Edition), May 2007.

12, Xu Jufeng. Study on Leisure Tourism in China. Dongbei University of Finance and Economics Press. 2008

Chen Xinyu Yang Mingduo 13. Concept analysis of leisure, health and holiday tourism. Heilongjiang science and technology information. 29, 2009.

Hong Sheng Yang Qun 14. Prospect analysis of developing eastern coastal tourist resort in Shenzhen. September 2003 coastal engineering.

14, Yang Xia. Development of hot spring tourism in longyou hot spring resort. 2009 Consumer Guide (2)

15, edited by Zheng. Tourism geography. South China University of Technology Press .2005.08

Zheng 16. Introduction to leisure tourism. China Building Industry Press. 2009.

Zhou Jianming, 17. Development trend and planning characteristics of tourist resorts. Urban planning in foreign countries. 0 1, 2003.

Tourism management paper opening report 4 paper topics:

Research on the Problems and Countermeasures of the Governance Model of Tourist Attractions in China

First, the background and significance of the topic

1. Research status, level and existing problems at home and abroad

Tourist attractions are an important part of tourism. Without tourist attractions, there is no destination. The rise of tourism economy has attracted people to study the governance model of tourist attractions. China's tourism industry started late, but there are also many research results in the governance model of tourist attractions. On the basis of learning from foreign countries and focusing on the situation in China, China scholars have carefully positioned the position of government, enterprises and collectives in the management of tourist attractions. A large number of professionals leave school every year in China, and more and more people participate in the intelligent light research of the governance model of tourist attractions. Peng Decheng, a leading figure in the research on the governance model of tourist attractions in China, is the author of "Governance Model of Tourist Attractions in China" and has published a lot of articles. I have made a comprehensive study on the governance model of tourist attractions and have my own unique opinions. In the book "Governance Model of China Tourist Attractions", he discussed in detail the governance structure of tourist attractions, the advantages and disadvantages of several major governance models of tourist attractions, the interest disputes behind the governance models of tourist attractions and other key issues. However, he also shows in his book that the topic of governance mode of tourist attractions has long-term research significance and should not be easily defined, and the research on him is also a long way to go. Foreign tourism started earlier, especially in Europe, and it has done very well in the sustainable development of tourism economy and the protection of heritage environment. The research on the governance model of tourist attractions abroad is comprehensive and advanced, with many innovations, but sustainability and people are always the key contents of the research.

2. The purpose and significance of the topic.

The topic selection is of great significance to the scientific management of tourist attractions and the healthy development of tourism. With the rapid development of tourism, the management of tourist attractions has become the focus of research. China's tourism industry started late, and with the influence of the market economy model of government intervention, China's tourism industry is in an embarrassing situation of congenital deficiency and acquired deformity. Therefore, there are many problems in the management mode of tourist attractions, which have a negative impact on the sustainable development of tourism economy and the protection of ecological environment. The more chaotic tourism is, the more it deviates from its main purpose of leisure and relaxation. Through the in-depth study of the governance model of tourist attractions at home and abroad, we can find out the disadvantages of the existing governance model and find out the corresponding strategies, so as to put forward meaningful suggestions for the governance of tourist attractions.

Second, the research content and objectives

The main research content of this paper is to summarize the advanced research results of scenic spot management according to the current management mode of scenic spots in China and the advanced experience and research results abroad, and find out the advantages and disadvantages in combination with the actual investigation results. The governance model of tourist attractions is very important for the healthy development of tourism. By analyzing the advantages and disadvantages of the existing governance model of tourist attractions, we can clarify the interest relationship in the management of tourist attractions and find a more scientific governance model, thus improving the chaotic situation of the governance of tourist attractions in China. The research goal of this paper is to find out the problems through the research on the governance model of tourist attractions in China, and to find out the countermeasures to solve these problems through consulting materials and investigation and demonstration.

Third, research methods and means.

The first stage, topic selection and data collection. Consult relevant books, periodicals and bachelor's thesis, and sort out and classify the reference materials.

In the second stage, read the reference materials, write the outline and the opening report, and revise them.

In the third stage, write the first draft of the paper and revise the paper with reference to the tutor's opinions.

The fourth stage, the paper is finalized and defended.

1. Literature reading

2. Comprehensive analysis

3. Comparative summary

Four. refer to

[1] Peng Decheng. Study on the Governance Model and Countermeasures of China Tourist Attractions [M]. Beijing: China Tourism Publishing House. 2003: 69- 124。

[2] Wang Guoxin. Tangdao. Tourism resources development and management [M]. Dalian: Dongbei University of Finance and Economics Press. 2007: 32-37。

[3] Ren Lijun, Wang Jianchun. Study on Environmental Impact Assessment of Tourism Scenic Area Development Planning [J]. Journal of Shandong Normal University, 2003,23 (1): 87-89.

[4] Wang San is busy. Li Shumin. Study on the Choice of Governance Mode of Tourist Attractions from the Perspective of Transaction Cost Saving [J]. Tourism Science, 2006, (4):34-35.

[5] Chen Fang. The choice of governance mode of tourist attractions [D]. Xiamen: Xiamen University, 2006: 1-8.

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