Who brought James to the Lakers?

Last season, the Lakers ranked 35-47 in the West 1 1. In terms of record level, they belong to the middle and lower reaches in the NBA.

Although the record is average, the Lakers are located in Los Angeles, the largest city in the western United States, and with the entertainment attributes of Hollywood, Los Angeles is recognized as the commercial and entertainment capital in the world.

James, 34, joined the Lakers. In the eyes of the industry, the transfer is not only for basketball reasons, but also a new step for James to establish his own business kingdom. What changes will be brought to the business field after switching to the network?

The market value of the Lakers soared, and the transfer boosted the local economy.

According to Forbes magazine, the latest market value list of NBA teams has been released. The market value of new york Knicks is as high as $3.6 billion, ranking first among NBA teams for three consecutive years.

The Los Angeles Lakers ranked second with $3.3 billion, and the defending champion Golden State Warriors ranked third with $365.438 billion.

Valuation expert peter schwartz predicted that the arrival of James would push the Lakers to the top.

Although the Lakers have not entered the playoffs in the past five seasons, they still rely on brand strength and media broadcasting contracts (time warner Inc. and the Lakers signed a huge broadcasting contract of $5 billion in 25 years in the 20 1 12 season), which brought the team more than $654.38+$500 million.

Despite the poor record in recent years, the Lakers still won the NBA championship of 16, and NBA superstars such as Kobe Bryant, O 'Neill and Magic Johnson emerged.

It's only a week since James joined the Lake, and we don't know how much benefit he can bring, but we can see the clue from the changes brought by James' return to Cleveland Cavaliers on 20 14.

20 14 after James announced his return to the Cavaliers, fans from all over the United States and even around the world flocked to the team, and the season tickets for next season were robbed, and the income of restaurants and hotels around him doubled.

According to statistics, the income of these two fields alone soared from $34 million to $654.38+$700 million. Not only that, the government's tax revenue on ball tickets, parking lots and accommodation will increase by $4 million every year.

According to the Akron Beacon, James will earn at least $500 million a year for Cleveland after the return of 20 14, including competition fees, restaurants, hotels, conference services, sports and advertising industries.

Nike smiled. Sports shoes and sweatshirts are out of stock.

James is the most important spokesman of the shoe giant Nike. Previously, James signed a life-long contract with Nike (the total contract amount exceeded 65.438 billion US dollars), and his whole career will be closely related to this brand.

James has first-class cargo capacity. No matter which team he plays for, a large number of fans will buy his sneakers, but in Los Angeles, his sneakers will get more exposure, which will also push Nike to go further.

From the 4th generation of LeBron, James basketball shoes are the benchmark of Nike's latest technology. From Zoom to Air to palm bag, James is experiencing it for the first time.

At present, Nike has launched the signature shoes of James 15 generation. In May this year, James ranked first in Forbes magazine's sales ranking of NBA players' signature shoes. Joining the Lakers will further expand its influence, and I believe the gap with the second place will widen.

Similarly, James's jersey is also the best-selling item in the league. This year, his jersey sales ranked second, second only to Warriors star Stephen Curry.

James' switch to the Lakers is beneficial to physical retailers and enthusiasts. Fanatics is a North American sporting goods e-commerce giant, operating the official online mall of NBA and Lakers. Less than half a day after James announced the decision, the pre-sale sales of James Lakers jerseys set a record of the top ten single-day sales of NBA peripheral goods in the history of fans.

According to the company's statistics, compared with the day when James announced his return to the Cavaliers on 20 14, the online sales of James Lakers jerseys in the first three hours after the sale were six times that of that year.

Previously, Nike signed a jersey sponsorship contract with the NBA for 8 years 1 billion dollars, and its number one superstar James came to Los Angeles. With such a double effect, it seems that the NBA's best-selling jersey champion in the new season is likely to be James.

I believe that the financial report of Nike20 18 will be quite beautiful.

James's ambition off the court.

Another interpretation of James joining the Lakers is that James hopes to manage his company better after his career as a player.

As early as 20 15 off-season, James spent $2 1 10,000 to buy a mansion in Los Angeles, which is only 30 minutes' drive from Staples Center (home of the Lakers). In the next few years, James stayed in Los Angeles.

The eye-catching crown, with "LRMR" written in bold below, is the symbol of the marketing company founded by lebron james. The crown represents the identity of James's chosen son. "LRMR" records his friendship with three partners, and "LRMR" is the initials of their four names respectively. The company also helped James get endorsements from big brands such as McDonald's and Samsung.

In addition to this one, James also has social media platform Uninterrupted, entertainment media company SpringHill and brokerage company Klutch Sports Group.

Among them, SpringHill is a TV production company, which cooperates with time warner Inc. to produce movies, TV and digital programs. A game program launched on 20 16 was "Wall", which was broadcast on NBC with an average audience of more than 6 million. NBC subscribed to 20 episodes on 20 17 and 1.

In addition, the digital media company invested by James and his partner Carter has produced many talk shows, including "road trip" hosted by former Cavaliers' richard jefferson and channing frye.

During the 20 16 finals, Drummond Green and James had a "war of words". Green first angered James in Uninterrupted, and then James tripped over the highway and fought back.

Guests of ESPN, an American sports channel, threw out conspiracy theories unceremoniously on this matter. "The big fight between James and Green is actually to promote uninterrupted and expand influence."

Another Crouch Sports Group is a players' agency. At present, on 20 16, he manages many stars such as the first book of NBA, Simmons, the wizard john wall and so on. Of course, lebron james is the biggest player.

In terms of sponsorship, in addition to Nike, James also has endorsement cooperation with Coca-Cola, Upper Deck (a famous star brand company), Kia and Beats (headphones). In the latest fiscal year, James' endorsement income reached $55 million, far exceeding Durant ($36 million) and Curry ($35 million).

At present, in the total value list of NBA players, Jordan ranks 1 .65 billion with a net worth of1$,and Magic Johnson ranks second with a net worth of $600 million. O 'Neill and James tied for third place, both with $400 million.

Compared with the top three, James has a great advantage in age. As an NBA player who is still struggling in the leaderboard, there is still a lot of room for future realization. Johnson, the second-ranked magician, is currently the operating president of the Lakers.

According to incomplete statistics, "Magician" invested in movies, restaurants, gymnasiums, professional teams, real estate, professional motorcades and other fields, retired from business and earned 700 million US dollars, equivalent to over 4 billion RMB, and owned a huge business empire.

The "Decision 3" made by James is not only related to basketball, but also to the future business map planned by Magic. He is likely to become the next most successful "basketball businessman" in NBA.