Spring Festival atmosphere building scheme

Spring Festival atmosphere creation scheme 1 I. Organization and leadership

In order to effectively strengthen leadership, a leading group for environmental layout and atmosphere creation for the Spring Festival in the whole region was established.

Second, the division of tasks

(1) Overall Coordination Group

Work tasks:

(1) is responsible for coordinating with the municipal street lamp management office, the municipal urban management committee and other superior departments;

(2) Responsible for the overall planning of the overall environmental layout and atmosphere creation, and coordinate the work of each working group.

(2) Environmental Arrangement Group

Work tasks:

(1) District Urban Construction Bureau is responsible for flower-shaped arrangement of important road nodes, environmental layout of Bayi Park and atmosphere creation.

(2) The District Bureau of Commerce is responsible for the atmosphere layout of Shengli Road Pedestrian Street;

(3) The District Bureau of Culture and Broadcasting is responsible for hanging red lanterns on the lampposts of Bayi Avenue, Yangming Road, Yangming East Road, Beijing West Road (north side), Dieshan Road, Nanjing West Road, Fuhe North Road, binjiang road and other main roads, posting large pictures of New Year greetings on the glass curtain wall of Yangming Road, and making publicity slogans in the east-west direction of Yangming East Road Tunnel to create an atmosphere;

(4) Subdistrict offices and Shixian Lake Management Office shall, in accordance with the principle of territoriality, organize communities, party and government organs, enterprises and institutions, schools, stations, hotels and shopping malls to decorate the facade environment within their respective jurisdictions during the Spring Festival and create a festive atmosphere.

(3) City Appearance Improvement Team

Work tasks:

(1) Responsible for environmental maintenance of public leisure places during the Spring Festival;

(2) Responsible for environmental sanitation maintenance and management order improvement of important roads and key sections.

(4) social propaganda group

Work tasks:

(1) Responsible for the planning and publicity of Spring Festival cultural festival activities in the whole region;

(2) Responsible for news reports on leaders' visits and mass cultural activities during the Spring Festival.

Third, the specific requirements

1, attach great importance to and strengthen leadership. The responsible persons of all relevant units should attach great importance to it, fully understand the importance and seriousness of social environment layout during the Spring Festival of 20xx, improve their sense of responsibility, and enhance their initiative and foresight. They should not only define the division of labor, but also make overall coordination, elaborate organization and careful arrangement to ensure that all tasks of holiday atmosphere layout are implemented.

2. Strong sense of innovation and outstanding achievements. During the Spring Festival, we should not only adhere to tradition, but also be brave in innovation. We should not only pay attention to scale and quantity, but also pay attention to quality and effect. All relevant units should carefully organize, plan, arrange and implement, so as to make the social environment of the Spring Festival eye-catching, take the Spring Festival and Lantern Festival as the theme, fully integrate traditional national cultural elements, pay attention to the combination of point and area, not only cover a wide area, but also create a beautiful landscape, so as to achieve comprehensive effects of scale, innovation, momentum and level.

3. All relevant units shall formulate detailed implementation plans for environmental layout and atmosphere creation during the Spring Festival. The environmental layout should be unified according to the topographic characteristics of roads and blocks, and the daily maintenance of environmental layout facilities should be done well. If it is damaged or faded, it should be replaced in time.

Spring Festival atmosphere building scheme 21. Around the hotel:

1. Put a golden couple at the main entrance until the Lantern Festival. The hotel will provide photo service (guests will pay for their own photos).

2. The plants around the hotel are hung all over the sky, a large pot of kumquat is set up on both sides of the main entrance of the hotel, and red lanterns are hung on the ceiling. Colorful flags are pulled obliquely on the outer lawn.

The banner of "Happy Spring Festival of Liwan Hotel" is hung at the door.

4. The basalt couplets on both sides of the gate are "Golden Bull Rushing to the Prosperous Age" and "Purple Swallow Dancing in the New Year", which are horizontally approved as "Congratulations on the New Year".

5. Paper-cut patterns of the zodiac in the Year of the Ox are posted on the glass doors on both sides of the hotel lobby.

6. Two staff members (selected by the personnel department) are arranged at the main entrance of the hotel, wearing calf clothes and hoods, and are responsible for distributing balloons (one) and fruit candy (two) to children under 0 who have been dining in the hotel.

7. There are colorful flags on the balcony railings on the third and fourth floors.

Second, the hotel lobby:

1. Pull thin wire at every two corners on the ceiling of the lobby, wrap flowers on the thin wire (pay attention to cover the wire with flowers as much as possible, and don't expose the wire), and hang palace lanterns and Chinese knots on each group of wire wrapped with flowers (pay attention to smooth insertion, appropriate quantity and symmetrical gaps).

2. Put an arch on the reception desk of the cashier at the main table with a red lantern, and the two sides of the arch are placed at the left and right corners of the reception desk near the end.

There are two big kumquat potted plants on both sides of the main table, surrounded by stars all over the sky, decorated with red bags. There is a big Chinese knot hanging on the big pillars on both sides of the main table.

4. There are Yuan pagodas on the reception desk, and other plants are dotted with stars and flowers.

5. The lobby bar wraps ribbons around the original green plants and sticks one or two abstract paper-cut patterns of the Chinese zodiac on the wall.

6. The glass of the backyard access door is similar to the pattern of the door.

7. Cycle the background music of the Spring Festival, starting from the 28th of the New Year.

Third, the hotel restaurant Spring Festival layout:

1. Make arc waves with red and yellow decorative ribbons between the ceiling downlights in the balcony passage, and hang a Chinese knot or palace lantern between the two arcs (note that the insertion should be smooth, the number should be appropriate, and the gap should be symmetrical).

2. The background wall of the banquet table is decorated with Spring Festival patterns.

The ceiling above the checkout counter of the restaurant is decorated with small lanterns, and all the plants are temporarily replaced by kumquat potted plants.

The background of the Chinese restaurant is designed according to the wedding banquet (the bottom is covered with flannel, and the top and sides are decorated with curtains), with a decorative pattern of the Spring Festival hanging in the middle. The ceiling is decorated with red and yellow curved wavy ribbons with a plastic palace lantern hanging in the middle. All the big plants are hung with red bags, colorful flowers and small ingots.

The design of the god of wealth is stuck on the door of the welcome room.

6. Play the background music of the Spring Festival, starting on the 28th of the new year.

The third chapter of the Spring Festival atmosphere creation scheme is to set off the hotel atmosphere, highlight the joy of traditional festivals in China, and do a good job in hotel sales during the Spring Festival family reunion, so as to expand the hotel's popularity and reputation, create a holiday business atmosphere with festive festivals as the carrier, and make the New Year preferential activities well and effectively promoted, thus enhancing the brand image of the hotel. The decoration layout and promotion scheme of the hotel during the Spring Festival of 20 14 is specially formulated as follows:

I. Time

Spring Festival/Valentine's Day/Lantern Festival

Second, the decoration time:

1 month 1 to 1 month 20 * * 20 days or so.

Third, the decoration style:

The decoration is simple and grand, and the theme is outstanding. Combine marketing activities to serve the operation and publicity of the hotel. The colors of the Spring Festival are mainly decorated with traditional red and gold in China, reflecting tradition and celebration.

Fourth, the decoration content:

(a), the hotel periphery:

1. Ribbons and lanterns are wrapped around the railings on both sides of the Kowloon Bridge at the main entrance until the Lantern Festival. (assisted by engineering department)

Peripheral plants are surrounded by flowers and stars (lanterns), and a large pot of kumquat (about 2 meters high) stands at the main entrance of the hotel.

3. The LED screen at the main entrance shows the banner of "Jiulong Hotel pays New Year greetings to the people of the county".

4. Stick "couplets" on the pillars on both sides of the gate (content to be determined)

41.5m red lanterns are hung on the rain roof between columns, and the content is Happy Spring Festival.

6. The revolving glass door in the hotel lobby is pasted with the paper-cut pattern of the Year of the Horse, and the two sliding doors are symmetrical.

(2) Lobby:

1. The glass curtain walls on both sides of the revolving door in the lobby are hung with strings of red lanterns or Chinese knots from top to bottom. Each curtain wall has at least 4 groups, each group 12, symbolizing 12 Chinese zodiac. Hanging lanterns and setting off firecrackers at the entrance of the lobby;

2. Under the railing on the second floor of the lobby, red and yellow decorative ribbons are used to make arc waves, and a Chinese knot or palace lantern is hung between the two arcs. The spiral staircase from the first floor to the second floor is decorated with ribbons.

3. The red and yellow decorative ribbon at the top of the front desk cashier is an arc wave, and a Chinese knot or palace lantern is hung between the two arcs.

There is a god of wealth tree in the middle of the column in the lobby, surrounded by star lanterns and decorated with red bags. The pillars in the lobby are wrapped in gold paper, surrounded by fences below, and there are white cotton wool and gift boxes symbolizing snowflakes. Millennium bamboo is placed on the coffee table of the sofa group in the lobby lounge as sugar;

5. Yuan Pagoda is placed on the main stage, and other plants are decorated with stars and flowers. (contact the green potted plant supplier to replace the potted plants in time) to turn the benefits into sugar;

6. Golden couple dolls are placed at the entrance of the western restaurant, and one or two paper-cut patterns of the Chinese zodiac can be posted on the breakfast glass wall.

7. Play the background music of the Spring Festival, starting on the 28th of the New Year.

(3), dining area:

1. Red and yellow decorative ribbons are made into arc waves between the ceiling downlights of the balcony passage, and a Chinese knot or palace lantern is hung between the two arcs. (I finished)

2. Put couplets and red envelopes with the name of the hotel at the cashier (including the cashier at the front desk) and give them to the guests when they check out after meals, thus achieving the purpose of publicity and satisfying the vanity of the guests.

The ceiling above the checkout counter in the restaurant is decorated with small lanterns, and all the plants are replaced by kumquat potted plants.

Palace lanterns are hung between the chandeliers on the first, second and third floors of the elevator.

5. Play the background music of the Spring Festival, starting from the 20th of the New Year.

(4), guest room floor:

Medium plastic palace lanterns or pineapple lamps are hung on the ceiling of the elevator entrance of the floor passage.

Verb (short for verb) timetable:

12 Before February 20th, do a good job of purchasing goods.

/kloc-Before February 25th, 0/2, determine the marketing plan of the hotel for Spring Festival, Valentine's Day and Lantern Festival.

On February 30, 65438, the types and quantities of existing Spring Festival decorative items were counted.

1 month 1, decorate the public * * * area;

1 5, distribute Spring Festival decorations to all departments;

1 month 6 to 1 month 10;

On March 1 day, all Spring Festival decorations were packed, registered and put into storage, and the Spring Festival decoration activities were completed.

Sixth, buy goods.

xxx

Seven. Collaboration matters:

Ask the purchasing department to be responsible for purchasing related holiday supplies;

Please clean and assist in the purchase and maintenance of holiday flowers; Ask the engineering department to assist in arranging holidays;

Please ask the marketing department to be responsible for the design, production and follow-up of holiday publicity; Please ask each department to be responsible for the decoration in its area; Please keep all departments in good condition;

All departments are requested to improve the removal of decorations, classify and package them, and make a list.

In order to set off the atmosphere in the store and highlight the warm characteristics in the store, the fourth chapter of the Spring Festival Atmosphere Creation Plan stipulates the following plans:

The layout scheme is mainly red, supplemented by paper-cut dragons (one red and one yellow, two dragons playing with pearls).

Paper-cut window grilles ("more than one year" or other forms of expression). Paper-cut "Spring" and "Fortune" red stripes, red lanterns, special price stripes, boards (made of red KD boards) and other materials are mainly used to arrange the scene, so as to achieve the warm, lively and red atmosphere of the store.

First floor layout

1. Two exterior wall decoration (glass surface)

Decorate with red lanterns (made of KD board) and fake firecrackers (made of KD board). These words include "auspicious year of the horse+success at once" or good luck.

2, the door decoration

The big pillars (two pillars) at the gate are wrapped in red, and a pair of commercial couplets (yellow to be drafted) can reflect the service orientation of Nanyou Manjiafu Nanyou Store. Four big lanterns at the door are pasted with golden characters (corresponding to couplets). Decorate the entrance with a series of small lanterns. The theme of each counter is paper-cut and decorated with "Spring" and "Fu" color strips.

3, the door layout

The food department can set up two special sales points on both sides of the gate.

First, the production method:

Customize small shops, wooden frames for surrounding decoration, KD boards or Wantong boards.

B. layout:

Decorate small lanterns, paper-cuts or other decorations, and write couplets on both sides of the small room (to be determined).

C. planning and design:

The planning department is responsible for design and layout, and the engineering department is responsible for house customization.

4. Decorative arrangement of doors on both sides:

Small lanterns are hung in strings on the doors on both sides.

A special product cards, product introduction cards and daily special cards (made of KD board) can be arranged in the elevator room.

B publicity column and praise column can be set in the elevator room.

The doors on both sides of C can be decorated with paper-cut banners with the words "spring" and "happiness" written on them.

The service center can be decorated with paper-cut banners, which say "Spring" and "Happiness".

Second floor layout:

1, the elevator enters the second floor, and the new year street is arranged:

"New Year's Street" (red KD board with black adhesive characters) is edged with window grilles or yellow adhesive strips, and paper-cut windows are turned over on both sides.

2, "New Year's Day Street" infield layout:

Under the existing circumstances, a decorative board is made of red KD board, surrounded by KD board lanterns (special price). It is edged in the form of yellow strips or window grilles, with paper-cut window grilles on both sides, and the middle can be set off by festive statements such as "more than one year".

3. Special cards with different sizes and different forms can be customized in the venue (made of red KD board).

4. Both sides of the pile head can be decorated with "Spring" and "Fu" paper-cut banners.

5, special area layout:

A. With the "New Year! Take the blessing home! " As a theme, it shows the shape of a horizontal plaque (made of red KD board, decorated with window flowers or yellow strips, and wrapped with paper-cut dragons (one red and one yellow, two dragon playing beads) to take the word "bring happiness home".

B Both sides of the pile head in the field can be decorated with paper-cut banners, which read "Spring" and "Happiness".

6. All the small stakes in "New Year's Goods" and "Special Price Area" can be engraved with the sticker "New Year! Take the blessing home "decoration.

The fifth chapter of the Spring Festival atmosphere building scheme is the Spring Festival of 20xx, in order to render the festive atmosphere of the traditional Chinese Spring Festival and create a happy and lively business atmosphere of the hotel. Combined with the hotel's Spring Festival dinner and other special activities, according to the overall design of the hotel, the public relations department plans the Spring Festival layout scheme as follows according to the atmosphere layout of the Spring Festival over the years:

Hotel gate:

1)16m main entrance banner reads: "xxx wishes the people of the city a happy new year and all the best!" ;

2) Two festive red lanterns (with lights inside) are hung near the two pillars of the hotel canopy;

3) There are three-dimensional "Fu Hu Model" (designed by KT board) and the words "Happy New Year" right above the revolving door;

4) The six square columns in the glass lobby are lined with spray-painted cloth or KT board photos to celebrate the Spring Festival (high cost).

Hall:

1) The columns near the revolving door in the lobby are connected with KT plates with festive patterns to form a square column;

2) One side of the square column in the lobby is decorated with red flowers (both festive and environmentally friendly), and the KT board with festive photos "Fu Hu gives money" is decorated on both sides above, and the railing of the arc hall on the second floor is decorated with three-dimensional "Happy New Year 20xx" (which can be decorated with monochromatic lights);

3) The corner of the spiral staircase in the lobby is decorated with "Wanfusheu" or kumquat tree hanging blessing bags and Little China Festival;

4) Even the reception desk of the bar and the bar are decorated with the festive Red China Festival.

Box area on the third floor:

Both sides of the glass hall are decorated with festive red China Festival (small lanterns with lights can be hung if necessary).

Passenger elevator:

The elevator hall is no longer decorated, but the electronic screen of the elevator plays quotations from Spring Festival greetings (guests can play Spring Festival greetings on demand).

Entertainment area:

The layout of the recreation area is arranged by the recreation department according to the actual situation, and it is required to be decorated with ornaments such as Chinese knots and festive kumquat, with simplicity as the mainstay.

Guest room area:

In the guest room area, New Year's gifts and greeting cards presented by guests are New Year's wishes, and no other decoration and layout requirements are needed.

The venue layout of the New Year's Eve dinner is arranged by the catering department itself.

The New Year's arrangement in all areas is completed with the cooperation of the Engineering Department. It is required that all layouts must be completed before 65438+ 10 * to create a good New Year atmosphere with * * *.

Spring Festival atmosphere building scheme 6. Agencies and bureaus:

In order to create a strong atmosphere for the Spring Festival and ensure a happy and peaceful Spring Festival for the residents of the whole city, according to the relevant requirements of the Municipal Party Committee and the actual situation of our bureau, this plan is formulated in line with the principle of "creating an atmosphere, practicing thrift, serving the public and showing the image of Langzhong for five years".

First, strengthen leadership and make careful arrangements.

Set up an atmosphere building leading group to be responsible for the atmosphere building during the Spring Festival.

Team leader: Du Bingcheng

Deputy leaders:,, Pu, Liu Anding.

Members: Lv Yongguang,, Ma Xuefeng,,, Qi, Wang Ji, Tan Tong,, Deng, Hu,,.

Second, it has various forms and creates a strong atmosphere.

1. Carry out special rectification actions for city appearance to create a refreshing and orderly environment.

Strengthen street management and control, and adopt all-weather uninterrupted inspection supervision and management in view of the problems of people flow and heavy traffic during the festival; Resolutely ban all kinds of illegal activities such as occupying roads, operating outside stores, and scribbling, increase the control of areas that are easy to occupy roads, resolutely curb the rebound of mobile vendors during festivals, and ensure orderly streets; Centralized demolition of large-scale damaged advertisements in urban areas; Cooperate with the traffic police department to strengthen the standardized management of urban traffic order; Standardize the parking order of vehicles in key areas such as Langjiaguai, Zhangfei Avenue, Qili Avenue and People's Square to avoid traffic jams and ensure good traffic order; Focus on monitoring all kinds of holiday commercial outdoor publicity activities, strictly control holiday professional celebrations and commercial publicity activities, resolutely investigate and deal with all kinds of professional publicity behaviors such as unapproved arches and inflatable devices, and urge responsible units to manage environmental order and hygiene; Strengthen the education and training of the personnel on duty in the parking lot to ensure the orderly parking of vehicles.

Responsible units: law enforcement brigade, special service brigade and clearing house.

2. Intensify cleaning to create a beautiful, clean and tidy urban area.

Intensify sanitation and cleaning, and wash the streets in different periods (street washing in the core area of the ancient city will be carried out after 9 pm), and the garbage will be removed as soon as it is produced. The main streets are washed twice a day, and the key areas are cleaned day and night. The key areas are clean and have no leakage, and the sanitary corners in the new and old cities are comprehensively rectified to ensure that the streets are fresh and free of accumulated garbage.

Responsible units: Environmental Sanitation Department and Mingcheng Domestic Waste Treatment Co., Ltd.

3. Strengthen street lighting in urban areas and actively create a festive atmosphere for the Spring Festival.

Overhaul street lamps, beautiful projects and landscape lights of light show in the city to ensure the lighting rate. In order to show the image of our city as an excellent tourist city in the past five years and further improve the quality of urban landscape lighting in our city, according to the work arrangement of the municipal party Committee and the municipal government, the Spring Festival lighting project was started. There are Shaxi Paifang, Shuangzhazi Street, Jiangjun Square, Shark's fin Square, Ximen City Wall, Zhangfei South Road, Langzhong Hotel, Mata Yan Fei Square, Iron Tower Garden, Qili Xinghewan Square, Qili Landscape Avenue, Railway Station and other places 17, as well as the entrance nodes of the four major urban areas in the east, south, west and north of our city, and the four major Paifangkou squares and sidewalks in the ancient city.

Responsible unit: lighting room

4. Actively coordinate the use of large LED electronic display screens of all businesses in the city to scroll the Spring Festival greetings.

Responsible unit: approval unit

Three, careful organization, pay close attention to the implementation of the work

All responsible units should put the Spring Festival cultural activities and social atmosphere building work on the important agenda and carefully organize their implementation. It is necessary to formulate a work plan, seize the time to deploy and promote it, and ensure that the festive atmosphere is strong and the city is full of "year flavor" during the Spring Festival.