The rest of my life is for a great event-Xuanke, Chairman of Guizhou Guotan Liquor Industry Co., Ltd.

"In the past 25 years, I have been committed to great health and medical care. Now and for the rest of my life, I will choose Guotan and deepen the famous Zhuang Maotai-flavored wine, and work hard to connect more people with a healthy and beautiful life, carry forward the culture of Guotan wine and inherit Chinese civilization. " Brewing for heart! The person who said this is Cai, the founder and actual controller of Hemujia Medical Co., Ltd. listed on China A-share, and the founder and chairman of Guizhou Guotan Liquor Industry who has been deeply involved in the big health industry for 28 years.

0 1 is the softest and strongest in the world.

This seemingly gentle woman is the 14th generation Taoist doctor of Zi Xuan Sect in Wudang Mountain, and she is known as the Xuanke layman.

The world is not weaker than water, and the strong cannot win, so it is easy. Weakness is better than strength, softness is better than strength, and the world knows everything.

Metaphysics is just a person who knows and can do it.

1993, Xuanke founded Zhuhai Hejia Medical, and made every effort to promote the listing of the company on the Shenzhen Stock Exchange on 20 1 1. The following year, Xuanke invested heavily in the field of liquor and founded Guizhou Guotan Liquor Industry. The colorful life legend of Xuanke doomed the extraordinary road of the national altar.

From the big health industry of medical devices, which is completely famous for scientific research and technology, to the big soy sauce brewing production industry full of cultural and historical essence, from hard technology to soft technology, from tangible things to spiritual puree, Xuanke's cross-border move is not blind. In fact, metaphysics, who is familiar with Taoist dialectical balance thought, knows this way well and has a context to follow-

On the one hand, wine is the essence of five grains and the guide of various medicines. Metaphysics, devoted to great health and Taoist medicine, has long studied the art of liquor brewing. When she learned about the health properties of solid-state fermented pure grain soy sauce, her natural mission made her choose. On the other hand, in addition to the famous health-preserving Maotai-flavor wine in the national altar, Xuanke also strategically laid out the Qingcheng Mountain Taoist Medical University Wenlv and Hua Dan Health Wine. Together with the listed United Family Medical Care, we will use the platform matrix to extend the application of alcohol channels and serve physical and mental health and quality life. This is the ecological ideal of Xuanke's big industry!

Therefore, since 20 12, Xuanke has resolutely rushed to the core hinterland of 3.5 square kilometers of Renhuai Maotai Town, a world wine-producing area, without absorbing external capital, and made every effort to build an eco-industrial base and a large cultural tourism complex with the theme of Maotai-flavor wine. With a total planned area of13,700 mu, "China Guotan Private Brewing Valley" has sprung up everywhere. Major projects such as Jiangjiu International Convention and Exhibition Center, Liujiang Jiangjiu Storage Center, Guotan Poly Junya Hotel and Guotan Hua Dan Sightseeing Tower are under landscape design, and have been approved as 4A-level tourist attractions, which may become ecological models of global green buildings.

Nine years is a blockbuster. Xuanke, who made such an extraordinary shot, gave people a gentle feeling. Unlike a businessman, he is completely a believer in passing on wine to carry the Tao.

If you want to do it, do the best. "No matter whether it is distiller's yeast or pit mud, we should stick to the ancient technology of maotai flavor and strictly follow the standards of famous villages, because we are responsible for the health of consumers and products!" Xuanke said.

The departure and persistence of "China Maotai-flavor Famous Wine Model" stems from Xuanke's respect for the quintessence of China wine and the quality of western manors. "Chinese wine culture has been passed down to this day, and it has a long history from the material level and the spiritual level, and has become a cultural symbol and spiritual sustenance; At the same time, inheriting wine culture also requires a broader vision to absorb the outstanding achievements of civilizations around the world. " Xuanke firmly believes that "we should not only consider the profit, but also adhere to the ingenuity and quality standards of famous villages to brew every jar of good wine."

The world is the softest and the world is the strongest. This gentle woman is following the heaven, spreading Buddhism, creating fine products and opening great achievements with courage. ...

Adhere to the quality, so that everyone who likes to drink can drink good wine.

Xuan Keju said: "At present, there is a big problem in China liquor industry, that is, the entry threshold is too low, and the production of products lacks strict management system and management means. As the person in charge of the company, we must adhere to the spirit of ingenuity, make every bottle of wine well, and let everyone who likes drinking drink good wine. " Xuanke layman has many years of health care experience and has a particularly strict understanding of product quality standards.

Because the brewing process is complex, time-consuming and labor-intensive, and the capital precipitation is huge, the production cost and price of Maotai-flavor liquor are much higher than those of other flavors. On the basis of adhering to the traditional production technology of "12987" and resuming manual brewing, Guotan Liquor Industry upgraded the ancient method and innovatively introduced the "Three Old Techniques of Guotan" to achieve the ultimate maotai flavor.

Wine storage "Chen": The wine has been stored for more than 6 years, which is more than the standard of high-end maotai-flavor wine 1 year, and the wine quality is more mellow.

It takes at least 6 years (brewing 1 year, base wine storage for 3 years, and batch storage for 3 years) from feeding to leaving the factory, and the wine body is fully mature and mellow. Pay tribute to maotai, so we save it for next year.

Wine blending "Chen": antique wine is seasoned, with rich layers and long fragrance.

For decades, Maotai-flavor wine has a strong body and great fragrance, which has a magical tone-changing effect on the base wine. Inheriting the ancient craft, dozens of old wines are combined with the skills of old craftsmen, blending a magical reaction, making the wine body layered and particularly fragrant.

Raising cellar "Chen": the aged wine is raised in cellar, and the product has its own fragrance, creating a rare winery-level maotai-flavor wine.

Soy sauce has been fermented for eight rounds. Before each fermentation, aged soy sauce accounting for 65,438+0% of the yellow water in the pit was added for pit cultivation. The fermented new wine hasn't reached Chen Fang yet, but it has been aged.

If you want to brew wine that you can see, smell and taste time, you must learn to wait. From the perspective of cellar age, the cellar age of ordinary Maotai-flavor wine is 3 years, and that of high-end Maotai-flavor wine is 5 years. However, Guotan wine has been aged for more than 6 years before leaving the factory, which is more than the standard of high-end maotai-flavor wine 1 year. What does storage period 1 year mean? With the increase of production cost and waiting time, the taste of wine is more mellow.

Xuanke layman thinks that the waiting process is very worthwhile.

Clever winemaking should not only stay in slogans, but also be transformed into actions. Guotan insists on making wine according to the winery standard of "Guotan Chensan Craft", which is the most commendable action in the industry.

Taking wine as the carrier, making drinking a healthy life enjoyment.

"Why can't drinking be a life enjoyment?" Metaphysics laity put forward their own unique ideas.

"Liquor is the first one. In traditional Chinese medicine, wine itself is used as medicine, which has many benefits for people's physical conditioning. However, modern consumers have too many misunderstandings about wine, and the whole industry lacks correct guidance, which leads to problems such as consumers' drinking methods, drinking quantity control, and choice of drinking products. However, production enterprises blindly pursue low-cost and high-growth operation methods, and homogenized and low-quality products flood the market, which in turn affects consumers' product goodwill. "

At present, the liquor industry in China is facing an objective fact. When talking about drinking, consumers seem to turn pale at the mention of fear and always avoid it for various reasons. There is not only one kind of liquor. How to solve the palatability and health of consumers' drinking is a major issue that the industry should seriously study.

Xuan Keju said: "In the face of a society where people are prone to depression and dryness, people will only drink hard, which seriously violates the concept of health. It seems that the market sales are all red, but I think this is the decline of China wine industry. The future of China liquor lies in the spread and promotion of liquor culture. We should drink healthy wine and drink healthy wine. "

Why do you only choose Maotai-flavor liquor among many liquor categories? Xuanke lay analysis: "Maotai-flavor wine is the healthiest wine and the most Taoist wine".

Tao is the law of nature, everything is the unity of man and nature, and it is the highest realm of wine. The production technology of Maotai-flavor liquor in Maotai Town follows the principle of "singing on the Dragon Boat Festival and lowering the sand on the Double Ninth Festival", and has the concept of "harmony between man and nature", and seasonal production is carried out according to the changing law of natural seasons, which is one of the most remarkable characteristics of the brewing technology of Maotai-flavor liquor that is different from other fragrant liquors in China.

Guotan also advocates tasting Maotai-flavor liquor with "Guotan Three Styles", namely "Awakening (let the air wake up the liquor for 3 seconds), Moistening (let the liquor cover its tongue for 3 seconds) and Penetrating (let the liquor taste penetrate for 3 seconds)", which adds a sense of ceremony to drinking, changes "drinking" into "tasting" and returns to the liquor channel in China.

Seeking the heart by brewing wine, making the altar of China the third living space for the elite.

Guotan Collection is an experience platform for Chinese wine culture and international quality life. For example, the sharing of wealth and wisdom, such as Dandao health care, lectures on Chinese studies, management and technology, artistic beauty and humanistic curation, will become the core activities, gathering more elite circles with wine as the medium and becoming the third living space for local urban elite groups.

Xuanke layman also proposed: "The cultural attributes of liquor need to be further explored."

Liquor is not a pure consumer product, nor is it simply finished, even if it is finished; There are many places to be explored in the three stages before, during and after drinking, which are the characteristics of cultural products.

Starting from the cultural attribute of liquor, the social attribute of liquor is extended.

"We don't just sell an alcoholic product. Let drinking become a beautiful belief from the heart, and we should build a platform for the spread of national quintessence culture and the sharing of world quality life, "said Xuan Keju. We can see that while spreading a positive and healthy drinking culture, Guotan Liquor Industry is also striving to enhance the social value of alcohol and the cultural discourse right to participate in world exchanges.

Brand-new growth makes the cooperative national stage the wisest investment in life.

In the design of the overall business model of Guotan, Xuanke Jushi has deep thoughts: "Our goal is to help every cross-border operator or traditional liquor distributor who cooperates with Guotan grow up and glow with greater vitality. Our national altar is not an industry subversive, and we don't want to be a follower. We must be innovators and innovate in the company management mechanism and manufacturer cooperation model. "

"Heaven is beneficial and harmless; The way of a saint, fight for it. "

This is a Taoist motto that Xuanke lay people believe in very much, and its written explanation is also very mysterious: "The law of nature is beneficial to all things without harming them. The principle followed by saints is to bring benefits to the world, not to compete with it. "

Xuanke said: "The starting point of doing things should be from the other side's point of view. There is no need to do things that can't create benefits for partners. As long as it is beneficial to others and the world, you can actively do it. "

Xuanke lay man put forward that "the national altar should advocate keeping in good health with wine, and convey a positive and healthy drinking style and a peaceful lifestyle." We should guide dealers to love themselves, their families and everyone around them. I hope that every dealer who cooperates with Guotan and every consumer who drinks Guotan wine can get a new life and achieve an all-round improvement in body and mind. "

The rapid development of China's economy needs entrepreneurs with faith, and the breakthrough of China's liquor industry needs innovators with ideas. In the elegant and quiet Mrs. Xuankov, we feel great wisdom and great mind, and we feel lofty life beliefs and firm value beliefs. Looking forward to the faster growth of Guotan wine!