The pricing methods of guest rooms mainly include

The commonly used pricing methods of guest rooms are marketization method, one thousandth method, room area pricing method and Herbert pricing method.

1. Market-on-demand method refers to the room prices of hotels that are already operating in the market in the same competitive area, the same grade and scale.

2. One thousandth method is a method to determine the room rental price according to the room cost, that is, the rental price of each room is determined as one thousandth of the average room cost.

3. Room area pricing method is a pricing method to calculate the income earned per room area by determining the total budget income of the room, and then determine the income earned by each room.

4. Herbert pricing method takes the target rate of return as the starting point of pricing, and the ultimate goal of Herbert pricing method is also the room operating income index.

Room pricing target

1, the pursuit of profit maximization is the most basic goal of setting room prices. Profit maximization is divided into short-term profit maximization and long-term profit maximization. Hotel operators must set different price levels at different times. Strictly speaking, the goal should be to maximize long-term profits and avoid blind price adjustment and mutual bargaining.

The demand for guest rooms is also affected by many uncertain factors other than price, so the calculation of demand and cost often changes according to market influence; Practice has proved that high housing prices cannot guarantee the maximization of profits, and low housing prices do not necessarily mean the reduction of room profits. Only the right price can maximize the profit of room goods.

2. Improve market share. In order to increase market share, hotels must increase the sales volume of rooms, improve the utilization rate of other facilities and equipment, and reduce operating costs. As far as price is concerned, in order to increase market share, we must adopt price strategy. Hotel operators should pay attention to the adverse effects of price strategy;

(1) Low prices may not necessarily increase the number of tourists and increase the market share, because the demand for room goods is also affected by other factors such as politics, economy, traffic and seasons;

(2) Low prices may damage the image and reputation of the hotel and affect the service quality. We should not ignore the misleading of low price to managers and service personnel, and the phenomenon of "low price and low level service" has appeared.

3. Raising the competitive price is a powerful competitive means. But competitive prices can take different forms:

(1) Same price as competitors In the case of a few sellers' markets, if there are obvious differences between hotel room products and competitors' room products, and consumers know the price level of products in this area, they can adopt the method of following the pricing of industry leaders;

(2) The price is higher than that of competitors. If the hotel's hardware facilities and equipment level, including the quality of products and services, exceeds the level of competitors, new and higher prices can be determined;

(3) lower than the price of competitors. Under certain conditions, entering the market at a low price can rapidly expand market share, improve market share and achieve the purpose of competition.

4. Realizing the expected rate of return on investment The expected rate of return on investment is one of the most important indicators of the hotel management policy, and it is also one of the pricing targets of room goods that must be considered.