How to interpret new elements to new species

How to make use of new elements that are not generated by the iteration of industry experience, but refer to new elements from different industries, so that your product looks like the original product, but has become a new species.

New element one: find a good location in the physical space.

Internet commerce has three elements: product, flow and conversion rate; Physical commerce has four elements: product, space, flow and conversion rate.

In Atour's business system, there are two core role systems, one is Atour Hotel Management Company and the other is Landlord.

Atour can drive so fast because of the joint efforts of the hotel management company and the local landlord.

Element 2: Turn "consumer" into "consumer"

Ya duo zhong Chou hotel

1, one person participates in 654.38+ten thousand yuan, and the number of participants is wider;

2. In addition to the investment income, participants can also get the corresponding level of hotel consumption rights;

3. When launching crowdfunding, the most enthusiastic supporters are users and loyal members of Atour Hotel.

This model has become the most important ally in the brand expansion of Atour.

Atour's innovations in transportation include:

1, Atour uses new crowdfunding elements, which can not only make a group of landlords who have the ability to fix houses and relationships, but also be prevented from opening hotels because they don't have 20 million start-up funds;

2. Through crowdfunding, tens of thousands of people will become minority shareholders who invest in the construction of Atour. These people are real iron fans of Atour.

Element 3: IP hotel

IP is an emotional trigger, a scene, and a flow.

Atour and Wu Xiaobo cooperated in a community hotel with community activities, reading space and scene e-commerce.

Make use of Wu Xiaobo's brand scene and the established community traffic of Wu Xiaobo Channel to optimize the occupancy conversion rate.

Element 4: Scene e-commerce

Atour's definition of space is not only a rest space, but also a peak experience based on the optimization of user experience map, and it is also an e-commerce space where users experience various new life products in different places, and what you see is what you get.

Others can only charge room fees, and there are at least three profit sources for room fees: room fees, commodity display fees, and e-commerce profits. So in the past few years, Atour has shown great vitality and expansion.

New products must have new elements, otherwise they will not be competitive.