Traditional Culture Encyclopedia - Hotel accommodation - Buffet buffet plan
Buffet buffet plan
The main purpose of competitive analysis is to understand the advantages and disadvantages of buffet compared with competitors in the market. The analysis can include: the location of competitors, the scale and area of buffet dinner, the layout and style of banquet hall, and the types of banquet hall.
Equipment and facilities, their performance, venue rent, product and service characteristics, target market, hotel reputation, etc. Comparative analysis of the competitive advantages and disadvantages of the hotel banquet market provides a basis for further determining the buffet plan.
2. Clean up the buffet market and establish a correct market positioning.
After understanding the advantages of the banquet department, we can further consider what the most critical banquet market our hotel can attract. Buffet market can be divided into ordinary buffet, advanced buffet and luxury buffet according to consumption level: small banquet, medium banquet and large banquet according to scale; According to the location, it can be divided into banquets held in hotels and takeout banquets; According to the nature of the organizers, there are generally the following four types: banquets held by companies and enterprises. Companies and other commercial organizations may need to use the multi-function hall and catering facilities and services of the hotel banquet department to hold trade exhibitions, annual meetings, sales training meetings, etc. Banquets for major events such as company opening and anniversary celebration are often held in hotels. Hotels should attach great importance to this kind of banquet business, often contact local commercial organizations and trade groups, collect relevant information about this market from commercial magazines, commercial newspapers, advertisements and other channels, and try to get in touch directly with relevant responsible persons and departments of the company. ? Banquets hosted by various academic groups and non-governmental organizations. Such groups may hold banquets attended by dozens or even hundreds of people. Association magazines and local newspapers are the main ways to get this kind of banquet information. Hotel banquet sales staff should try to get in touch with key figures such as association directors, group leaders and secretaries to get close to this market. Banquets hosted by party and government departments and diplomatic institutions. Party and government departments and local diplomatic agencies often hold banquets in higher-class hotels and accept such banquets. They should learn more about the requirements of the organizers and the living habits, religious beliefs, likes and dislikes of VIPs. This kind of banquet is often conducive to improving the social benefits of the hotel, and it is also the banquet market that the hotel should strive for. A banquet hosted by a personal social activity. This kind of banquet is usually paid by individuals themselves, and the scale is relatively small, such as family reunion, friends gathering, wedding banquet, birthday banquet, festival celebration and so on. It is a personal market in hotel banquets, which deserves attention. Hotels should combine their own advantages, foster strengths and avoid weaknesses, analyze their most attractive target market, and determine what level, scale and nature of banquets they can receive with the existing hardware facilities and software level of the hotel. Determine the buffet menu
3. Establish the sales target of buffet.
After determining the type of banquet market that the hotel can attract, it is necessary to further determine the specific objectives of the buffet dinner, and clarify the following series of questions, focusing on the peak and low periods of the buffet dinner.
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