Yun Teng and Xiangban Explore IP Alliance Yunnan Banshan Smart Eco-Hotel New Product Launch Conference

On-site strategic signing ceremony (photo courtesy)

On-site strategic signing ceremony (photo courtesy)

Photo of Mid-Levels Hotel (Photo courtesy)

65438+February 65438+February, Yunnan Yun Teng Information Industry Co., Ltd. (hereinafter referred to as "Yun Teng Company") and Xiangban Lv Wen Group (hereinafter referred to as "Xiangban Group") signed a strategic cooperation agreement in Kunming to jointly release the "Tencent IP x Xiangban" Mid-Levels Hotel product-Smart Eco-Hotel. In the future, the two sides will combine Tencent's rich IP resources, years of tourism industry resources and numerous product lines, focus on Yunnan's biodiversity and global uniqueness, and carry out in-depth cooperation in the construction of smart eco-hotels, the introduction and creation of IP, the promotion of intelligence, and the continuous promotion and operation, so as to create a new model of mid-level hotels with stories, scenes, intelligence and ecology.

Strong alliance is committed to building a new model of mid-level hotel

In response to the strategy of building a tourist ring road in western Yunnan and building a mid-range hotel, Yun Teng Company has developed a set of unique smart hotel solutions on the basis of the previous practice of "traveling in Yunnan with one mobile phone", and has successively completed the intelligent transformation of Kunming Wang Hu Hotel, Old Town of Lijiang Sidona Sanhe Pavilion, Shaxi Lanlinge Hotel and Pingbian He Muyang Shanshui Resort Hotel. The scheme integrates many core competence systems such as Yunnan Tour, WeChat, Tencent IP, technology, etc., and makes the hotel the starting point of destination tourism services through face-brushing check-in, AI room control, IP customization and marketing linkage.

Lv Wen Group, a country partner, is a well-known domestic cultural tourism IP with the mission of "promoting the process of rural civilization in China". The Group was founded by Mr. Shengxuan Zhu, the general consultant of landscape design of Shanghai World Expo. At present, it has the following formats: chain homestay "Hometown Companion", rural complex development "Ideal Village", new nature protection practice area "Tree Frog Tribe", garden camp "Wild Neighborhood", nature education paradise "Green Paradise", planning and design "Shengxuan Zhu Studio" and project construction "Hometown Companion Construction".

Fang Tengfei, president of Yun Teng Company, believes that this cooperation is a carnival of cross-border, integration and technology. Yun Teng will continue to graft Tencent's technical capabilities and IP resources, and combine music, literature, movies, games, QQ family and other IP with rural hotel scenes. Yun Teng will take nature, local conditions and customs as the basis, integrate humanities, technology and temperature, and make new attempts and explorations on the basis of the established standards of Banshan Hotel in Yunnan, so as to create new tourism products and new formats in the true sense.

Shengxuan Zhu, Chairman of Xiangban Lv Wen Group, said that the cooperation with Yun Teng is a brand-new attempt of Xiangban. Through the close combination of Mid-Levels Hotel IP+ Internet IP+ Eco-IP+ Lv Wen IP, the realization of multi-resource link will set a benchmark for eco-smart hotels. At the same time, this cooperation with Yun Teng is also the first attempt by rural partners and Yun Teng to apply Tencent's digital Internet solution to the tourism industry, and it is another case in which multi-industry resources and new models are exploited to achieve a win-win situation for all parties. In the future, there will be more possibilities for Township Office and Yun Teng to apply digital wisdom in rural revitalization and cultural tourism project construction management.

The new product is launched with a new definition of "smart ecology".

On the same day, a new product jointly created by Yun Teng Company and Xiangban Group-Smart Eco-Hotel was released. As a new species of mid-level hotels in Yunnan and a new model of smart hotels in the future, Yun Teng Company and Xiangban Group will build the most distinctive benchmark products in the first batch of mid-level hotels such as Abaizhai, Yuanyang Azek, Jinghong Xiaopuxi and Pu 'er Mulihe. Through eight scenes, such as Tencent IP Theme Farm, QQ Music Theme Room, Sanlian Ecological Bookstore, Funong Wenchuang Market, and W0W Ecological School, this product will be built into an ecological mid-level hotel model that integrates nature and customs, humanities and technology and temperature, and the perceptual experience of the whole scene.

The Mid-Levels Hotel can be a tea garden hotel, a terrace hotel, a rainforest hotel, a flower hotel or a hot spring hotel, a canyon hotel, a snowy mountain hotel and a grassland hotel ... Huang Wenbin, project director of the World Wide Fund for Nature, said that he would discuss with Yun Teng and his fellow villagers the possibility of cooperation in ecological restoration and environmental education of new residential buildings in the future, so as to promote public understanding and harmony between man and nature.

Combined with the opportunity of the15th Conference of the Parties to the United Nations Convention on Biological Diversity held in Kunming in May next year, Yun Teng and Xiangban will also focus on Yunnan's biodiversity and unique global resources, and build a Mid-level hotel with rich natural ecology in Yunnan, which will be based on nature and local customs, incorporate the humanities and technology with temperature, enhance the perception experience of the whole scene, and turn the tourism ring road in western Yunnan into a "paradise".

In the next three years, there will be more than 400 intermediate hotels in Yunnan Province.

At present, Yunnan Province is making great efforts to create a number of new formats of medium-sized hotels with "hidden forests in the mountains, simple appearance, high-end interior, modern facilities and first-class service", and to build a new leisure tourism and holiday destination system through "hotel+culture, outdoor, popular science, research and sports", leading the market trend of new formats and new product development, and steadily promoting the construction of tourism ring road in western Yunnan. In the next three years, the province will lay out more than 400 mid-range hotel projects.

Sun Jiong, member of the Party Group and Deputy Director of the Yunnan Provincial Department of Culture and Tourism, pointed out that the Great Western Yunnan Tourism Ring Road is an important starting point for comprehensively consolidating poverty alleviation achievements in deep poverty-stricken areas in Yunnan and a major measure to promote the transformation and upgrading of cultural tourism in Yunnan. With the comprehensive promotion of the Great West Yunnan Ring Road, there will be a brand-new bright spot in Yunnan tourism in the future, that is, an online, local and on-the-way tourism complex with "go on road trip" as the core and "free travel" as the basic mode, and the Mid-Levels Hotel will become the core of this tourism complex.