Traditional Culture Encyclopedia - Hotel accommodation - Do you think travel shopping is reasonable? Why?
Do you think travel shopping is reasonable? Why?
In tourism and shopping, the most common thing is for tour guides to take tourists shopping. What are the tricks here? Let us take a look?
Routine 1: Shopping rebates, are they really such a simple way to make money for tour guides? Not really. Maybe everyone has been criticizing the wrong person. Let’s take a look at the past and present of shopping rebates. There is no deep routine, because kickbacks are not considered routines. Take it to shopping spots, tourists shop, and get rebates from tour guides. This is a very simple business, so there is no way to tell how deep the routine is. The so-called "deep routine" is a psychological feeling towards shopping stores in society under the excessive background of forced shopping by black tour guides.
However, strictly speaking, this is not a "routine", because there are no twists and turns in the middle that will make you miserable. For a shopping store that is operating normally, if you count tour guides as salespeople, then think about how many salespeople in the industry also rely on commissions and wages from selling items, and you may feel a little more comfortable. If there are any "routines", they should be some treacherous details about shopping and commissions.
To sum up, the tactics of shopping stores selling fake goods and hometown stores are also routines that are already familiar to tourists today. Guangdong is the place where the tourism industry first developed in the country. About the past and present life of the travel shopping mall.
Routine 2: Version 1.0, the last century, the golden age of tourism growth. The 1.0 version of travel shopping stores should have happened in the 1990s. I heard that it was really a "golden age" at that time. Tour guides bring customers to local shopping stores, and shopping stores will give commissions back to the tour guides. Looking at the market, this is really a fair business.
Moreover, at that time, domestic tourism, outbound tourism, and inbound tourism were all in the process of vigorous development. When Chinese people travel abroad, or when overseas Chinese or foreigners travel to China, "purchasing", one of the six major elements of tourism, is absolutely inevitable. The shopping stores at that time were also relatively pure, without too many pitfalls. However, the product prices were higher than those in the market because a certain amount of repurchase had to be prepared for the tour guides. However, for tourists who are not familiar with the place on the road, in those years when communication equipment was not developed and news dissemination was relatively closed, there were only few channels for tourists to obtain information about the destination. The role of tour guides was very important. is important.
Travelers always want to bring some gifts as souvenirs of their journey when they go out. The advantage of relatively centralized shopping stores is that they can save time and effort to buy various local specialties. There is another fact that we must see. In the last century, tourism was still a "luxury". Take Thailand as an example. From the time when Chinese citizens first opened up to travel to the mid-1990s, prices rose linearly every year. At that time, it was normal for Southeast Asian specialties to sell for more than 8,000 to 10,000 yuan in the South China market. There are many reasons why travel products are expensive at that time, but one that cannot be ignored is that consumers are fully responsible for their own travel expenses.
So in version 1.0, the rebates from shopping stores are really the tour guide’s income. Since the 1990s, many tour guides have not signed contracts with fixed companies, which means there is no fixed salary. Tour guide service fees and rebates constitute the majority of the tour guide's income. Version 2.0: The market competition is fierce, and it is not shopping stores that are the ones doing the trick, but tour groups. After the turn of the millennium, the tourism market has changed dramatically.
One is the wave of tourists who went out first, and their travel awareness is becoming increasingly mature, and they are aware of shopping group itineraries; the other is that society is advancing and the economy is developing. More and more people are traveling, but there is no mature tourism industry. Awareness, like to choose travel products based on price. It was during this era that unreasonable low-priced tours began to appear one after another. The emergence of unreasonably low-priced tour groups is an important turning point in changing the tourism market. It is also an important change in changing the income of tour guides, causing tour guides to experience a sharp decline in income and a sharp rise in pressure.
Routine 3: Everyone should be familiar with the so-called "unreasonable low-price group tour". 999 yuan for a 6-day trip to Thailand, 399 yuan for a 5-day trip to Hong Kong and Macau, etc. These seemingly attractive prices have many tricks behind them. But one thing is very clear, the money is there, travel, air travel, food, accommodation and transportation cost money, these are not free. A travel agency is an organization, not a charity, so why should it be a loss-making business?
Therefore, when consumers sign up for a group tour and do not pay in full for their trip, travel agencies transfer the profit from the price difference to consumers' consumption during the travel process. However, travel agencies are not stupid and cannot bear all the risks in this process. If this passenger doesn't buy anything along the way, wouldn't that be a loss? Therefore, the travel agency brought the tour guide who directly faced the tourists onto its own boat, and he became acquainted with it.
This also allows the tour guides to stay out of the situation when leading tourists. Since they have to bear the "capitation fee", there is an invisible performance appraisal for each tour group. Tour guides come out to work to earn money. Before the tourists arrive, they have to pay for part of the journey with their own "capitation fee", and provide rewards for the service of leading the tour for a few days. All of this must be earned from the tourists' consumption. . Therefore, the Black Director was gloriously born! In order to sell more goods or earn more profits, shopping stores must also cooperate with each other, which resulted in the emergence of fellow stores and fake stores.
Routine 4: In version 3.0, the market needs clear water, but the turbid water still continues. The prevalence of unreasonable low-priced groups has not lasted for a long time, because we are fortunate to have a strong market standard. The Tourism Bureau's explicit regulations and updated tourism laws are actually removing turbidity from the tourism market, hoping that clean flow will become the main theme of the entire market. Today's tourism market actually has two directions: On the one hand, Qingliu is doing very well. This is mainly concentrated in the eastern first-tier urban markets where tourism developed earlier and tourists are very aware.
The entire itinerary is clearly marked on the travel contract. How many shopping stores are visited every day, what is the shopping content, the length of stay, etc. are all clearly written on the contract. If there are Tourists can report inappropriate places to the tourism bureau at any time. At the same time, the Tourism Bureau also expressly stipulates that no forced buying or selling is allowed. Of course, tourists have a better choice - pure play group! Passengers are responsible for all travel expenses, including tour guide service fees, and do not need to pay for their travel through shopping stores. This kind of pure play group is actually more popular than shopping group nowadays. On the other hand, the turmoil continues, especially in some relatively less mature tourism markets.
What do you think?
Hello, I am very happy to answer your question. Everyone has been paying attention to the issue of travel and shopping for a long time. As for whether it is reasonable, my answer is reasonable. If you choose a group tour other than a purely recreational tour, you will basically have an itinerary to visit a shopping mall, and details will be explained in the itinerary in advance. Nowadays, it is rare to deliberately conceal the intention of entering a shopping mall. .
The reasonable reason for this place is that they chose a low-priced group tour, and the itinerary clearly stated the name of the shopping store they would visit, the products sold, the duration of the visit, and no mandatory consumption, etc. So there is no problem from a procedural point of view. In this case, if you encounter a tour guide with poor sales skills and few group shopping, you may occasionally hear some extreme words, but as management becomes more and more strict, this This phenomenon is becoming less and less common. I would like to suggest that if you choose a group tour that involves entering a shopping mall, you should buy something as much as possible. Everyone is happy. Not eating while resting is like joining a shopping group but not getting any money.
Tourism shopping is also a way to promote regional characteristics, and the annual tourism shopping profit is also a major item of tourism income. Nowadays, the management of scenic spots is becoming more and more standardized, and not all scenic spot products will be ridiculously expensive. .
Many scenic spots even have their own special products. Because of policy support and the rapid development of the tourism industry, tourism and shopping will also develop better and better. As for the European tour mentioned by the questioner, I think there are very few friends who can choose to travel to Europe who don’t shop. In fact, the most popular guides are about shopping stores. Many friends also say that the shopping time is too short. Didn’t buy it.
Of course, everyone’s purpose of choosing a European tour is different. The women’s group would rather go into shopping stores and specialty restaurants, while the men’s group may want to experience the cultural landscape. So no matter where you travel, travel agencies now have different itinerary packages. Before traveling, think clearly whether you can accept shopping. If you can accept it, choose a low-priced shopping tour. If you can't accept it, choose a more expensive pure play tour. I want to have both. It is true that there will be more cases of dissatisfaction.
Of course it is unreasonable if shopping is compulsory, but if it is voluntary, it does not matter whether it is reasonable or not. After the trip, it is still possible to bring some local products home if the economy allows, but the scenic spots may be more expensive. point.
When talking about the shopping process during travel, many people may think of a tour guide in a certain place using humiliating words to the guests on the tour bus, or they may think of a shopping store in a certain place pulling down coupons. Gate, the scene where customers are not allowed to go out if they don’t want to shop. In fact, this is just a very distorted shopping process.
Today we talk about the reasonable shopping process in the real travel process!
1. Understand the shopping link
First of all, we all should know: transportation, sightseeing, accommodation, catering, shopping, and entertainment are the six major links of tourism, among which the shopping link is also the tourism process. an indispensable and important link. Tourism shopping is a shopping behavior that occurs during travel, and it also drives other activities. For example: visit special handicrafts in tourist destinations and participate in their production interactively, go to specialty shops in tourist destinations to taste local specialties, etc. The tourism shopping link is not just a simple shopping behavior, it includes both tourism shopping itself and elements of tourism activities. Through the shopping process, tourists can deepen their understanding of the folk customs of tourist destinations, add more tourism knowledge, and are also an important channel for tourists to understand tourist destinations.
2. Tourism shopping itself is a kind of tourism resource
A wide variety of commodities, good service attitude, good reputation of genuine products at reasonable prices and convenient transportation have a strong influence on tourists. attraction. For example, in the shopping paradises we know - Hong Kong, Paris, etc., when Chinese people return from traveling, they don't carry large and small bags back home, and they even feel that they have not been here without shopping. I think back then, many of us traveled to Japan, and buying toilet seats became a trend, and we got a lot of revelations at the time.
3. The Purpose of Travel Shopping
When we travel, it is very useful to buy local products or local specialties as souvenirs or as gifts to relatives and friends after we return. A normal thing.
Let me talk about my own personal experience. As a traveler I have been to some places and will briefly talk about my shopping.
I must buy Dahongpao when I go to Wuyi Mountain; I go to Yunnan to buy Pu'er, flowers and flower cakes; I go to Myanmar to buy jade; I bought cameras and computers in Hong Kong; I go to Huangshan to buy not only tea but also calligraphy brushes, rice paper and other four treasures of the study. ; I went to Beihai to buy pearls; I went to Vietnam to buy mahogany ornaments (now I can’t bring them in); I went to Lhasa to buy Tibetan knives (it seems that they are no longer allowed to be sold)... Every time I bought something for my own use, there were also special items. Bought for a friend. Not to mention the places I visit every year now: Xiamen has Tieguanyin, pie, Pien Tze Huang, and Yitiaogen, Hangzhou’s Longjing and silk, Lanzhou lily, Yinchuan wolfberry, Xining yak jerky, Hainan’s tropical fruits, Sanya International Duty Free City Wait, I won’t go into details one by one.
I think every one of us rarely comes back empty-handed when traveling! More or less, I will buy some things from tourist destinations to take back to my relatives and friends or for my own use.
4. Misunderstandings about travel shopping
Nowadays, people start to choose to travel without a shopping group (no shopping during the whole trip), and would rather spend more money on their own than go shopping with a travel group. . The reasons are:
1. There are many shopping spots and it takes a long time. I spend a lot of time shopping, but it reduces the time to visit the scenic spots;
2. It is impossible to compare, tour groups The shopping stores you enter are often single-family stores, and you cannot shop around;
3. It is difficult to distinguish the authenticity of goods in shopping stores, and the prices of goods are on the high side;
4. Shopping There are many lists, and the tour guides take guests shopping in different ways;
5. The worst thing is that some shopping stores restrict tourists' personal freedom. Once they enter the back door, they have to stay inside for enough time before they can come out.
At present, the above reasons have caused tourists to be very afraid of traveling and shopping, for fear that they will be ripped off if they are not careful. These are very unreasonable shopping links, which have seriously affected the development of my country's tourism industry. As for the reasons for this bad shopping experience and the inside story, as an industry insider, I won’t go into details here.
With the standardized development of the tourism market and the high requirements of domestic tourists for tourism quality, this phenomenon will slowly leave us like the new coronavirus.
5. Conclusion
In summary, we have a preliminary understanding of the shopping process in the travel process. I think we will no longer exclude reasonable shopping during travel.
Hello friends! Is it reasonable for you to propose travel and shopping? This question. I have answered it in detail in the video. Personal opinion, for your reference only. Friends, travel and shopping have always been a hot topic during group travel. The father-in-law said that the father-in-law was right, and the mother-in-law said that the mother-in-law was right. Everyone has their own preferences for radish and cabbage. Because some tourists don’t want to shop, but some tourists really like to buy souvenirs from local attractions to take back to their loved ones! Anyway, no matter how you do it, I personally feel that as long as tourists meet their personal requirements, they will have a happy trip! You can't force others to do anything, and you can't violate the regulations of the Tourism Bureau. Friend, what do you think? Finally, I wish those who love traveling a happy trip and a safe return home!
There are two situations in tourism and shopping:
1. The tour guide takes you to a designated place for shopping. For example, jade, gold jewelry, and all precious so-called tourist specialties, be sure not to buy them or listen to scammers. Not only are they expensive, but most of them are fake.
2. Specialty souvenirs of high quality and not too expensive.
(1) For example, go to Dalian, Sanya, etc. to buy some dry goods and seafood;
(2) Go to the Great Wall, Tsinghua Park, etc. to buy some souvenirs and T-shirts;
(3) When traveling to Changbai Mountain and Daxinganling, you can bring some mountain products
(4) When you go to Xinjiang, you can bring some naan, and when you go to Gansu, you can bring some late-season food.
Another principle is not to buy too much. Many things you buy on a whim are not practical and you have to throw them away when you get home.
Hello everyone, I am Brother Shan Travels, and I am very lucky to answer your question.
Do you think travel and shopping are reasonable? This question has two sides. If it's a group tour, I think it's unreasonable. If I'm traveling by myself, I think it's reasonable. How do you say this? When I was traveling with a group, I signed the contract and went to see the scenic spots. My original intention of traveling is to see scenic spots rather than shopping, which means that it is mainly about traveling rather than shopping. Originally, we don’t have a lot of time to travel with a group, but shopping and riding in the car often take up most of the time, so there is less time left for travel. The most important thing is that many of the items purchased are fake, and the prices are much higher than the normal market price.
Some tour groups even engage in forced buying and selling, which has caused chaos in the entire tourism market and has had a bad impact. Therefore, tourists are very disgusted with forced shopping in group tours. The last time I traveled to Yunnan with a group, the tour guide took us to a large shopping mall selling silver jewelry, and under brainwashing, we bought 12,000 yuan worth of goods. When I got home, I found that the things I bought were basically useless and had no effect as the tour guide said, and the price was almost three times more expensive than where we were. So I felt very cheated. There are also some food products that are completely overpriced and ineffective.
If I travel by myself without a group, I will choose and buy things I like while traveling, such as some local souvenirs, handicrafts, food, etc. But I can go to any store to buy it, and I am not restricted to buying it in one store. And I won’t make impulse purchases in the closed shopping malls and brainwashing atmosphere. I can freely choose and buy whatever I want.
Traveling, eating, and shopping should be integrated into a whole. As long as you go out for fun, these three points are a must. It’s just that now travel agencies always regard tourists as a piece of fat meat and slaughter them at will. Therefore, tourists are becoming more and more disgusted with eating and shopping. I hope everyone will operate with integrity, be more sincere and less cunning, and work together to make the tourism market a success, without forcing people to buy or sell, or digging holes and jumping into holes. Regulate the tourism market and allow the tourism market to develop healthily. Okay, my answer is complete, I hope it is helpful to you, thank you!
The phenomenon of shopping in group tours and tours in Europe is not too serious yet, and most people go to outlets and Paris Printemps.
It was my first time to want to go to Europe. I was worried that it would be difficult to apply for a free travel visa. So I first found the best local travel agency and asked for an itinerary. The price for the 11-day tour to France, Italy and Switzerland was around 15,000. , there are 2 shopping stores inside, as well as dazzling self-funded items.
After researching for a long time, I felt that the itinerary was not reasonable. Although the travel agency promised to pay for it at my own expense and not to force shopping, I still had doubts.
I decided to go to Europe on my own, apply for my own visa, book air tickets, train tickets, hotels, book tickets...
Although I had all kinds of worries, I had a lot of fun. The day before returning to China, I went to a discount village similar to an outlet and bought a Coach bag worth more than 1,000 yuan and a Mk bag worth more than 1,000 yuan. The price difference between the same bag and the domestic price was about 2,000 yuan. I bought a Samsonite suitcase worth nearly a thousand yuan, and also bought some discounted clothes.
Because it was my first time to go there, *** bought 5,000 yuan worth of stuff. After I went there later, I felt much more rational and didn’t do much shopping. The question of whether tourism shopping is reasonable or not should be analyzed from the overall situation of China’s tourism industry.
Why is there a difference between shopping tours and pure play tours in China? The main reason for this situation is due to the imperfect system of China’s tourism industry.
1. In the early days of reform and opening up, supplies were relatively scarce, and local products could no longer be widely circulated across the country. Everyone formed the habit of buying some specialties for friends and family whether traveling or on business.
2. The employee management and welfare system of my country's travel agencies is not perfect, resulting in most tour guides having no wages and group fees, and can only earn wages from shopping and other irregular sharing systems.
3. Chinese people do not have the habit of uniforming service fees. No matter how good the tour guide's service is, it is impossible to charge service fees (tips) to customers. If a customer does tip, he may be punished.
4. In order to attract tourists, travel agencies reduce group fees or receive zero group fees. He said that he could only make up for the loss of group fees through shopping, which gradually formed a vicious circle.
To sum up, for various reasons, travel has now become shopping and has become the protagonist, while travel has become a supporting role. However, with the improvement of the economy and the quality of the people, I believe that the tourism industry will gradually restore its fundamental principle of serving users, you pay and I provide services.
Because tourism, whether it is budget travel, self-guided travel, or group travel, is a consumption behavior, which itself will promote economic circulation. As long as the consumption is reasonable, I think tourists will still accept it.
The issue of travel and shopping is becoming more and more important to everyone. Whether it is news reports or personal experience, it is still a lingering fear.
I remember traveling to Guilin. I signed up for a one-day tour and paid 198 yuan. It was considered a high-priced tour. We gathered at 7 o'clock and drove for half an hour to a jade shop. The tour guide asked everyone to get off the car and enter the shop. At the beginning of the visit, I thought it was a scenic spot, but in the end, it was the same step by step. First, we were let into a large conference room and said that we were going to preach knowledge to everyone. First, we polished the words to really impress people, such as: After studying abroad, I came back to take care of the family business. Today, I gave it away if I had the chance. Some people went out in the middle, and some believed it was true. They spent an hour or two in the store. That time, several people bought jade worth thousands of dollars. This was the first time.
The second time I was fooled was during lunch. The bus took me to a place to eat in an unknown village or restaurant. The prices were very high. They were all set meals for 198 yuan for two people and three dishes, and 298 yuan for three people. Yuan, I can’t help but be hungry, I still have to eat, it’s extremely unreasonable.
Although there is no forced buying or selling, there is nothing you can do about it. This is really abominable. Of course, when traveling to a place, it is understandable to buy some local specialties as souvenirs or to bring to relatives and friends. Overall, some prices are still acceptable.
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