The Origin and Development of POP Advertising Media

Pop advertising originated from advertisements in American supermarkets and self-service stores. From 65438 to 0939, the American pop Advertising Association was formally established, and since then, pop advertising has gained a formal status.

Since 1930s, pop advertisements have frequently appeared in supermarkets, chain stores and other self-service stores, so they have gradually attracted the attention of business circles. After the 1960s, the supermarket, a self-service sales method, gradually expanded from the United States to all parts of the world, so pop advertisements also went to all parts of the world.

Pop advertisement is just a title, but as far as its form is concerned, in ancient China, the wine gourd and wine flag hanging outside the hotel, the banner hanging outside the inn, the medicine gourd, plaster or painted Ren Dan hanging outside the pharmacy, and the decorations on holidays and festive events can be described as the originator of pop advertisement.